12 Reasons Why Google Ads Will Help You Reach New Customers

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Google is one of the most popular search engines used by millions to help them with a search query - from looking for the desired product to searching for an answer. Leveraging these search queries to drive traffic and grow your business is definitely worth the shot. In such cases, Google Ads plays an important role in marketing products and services effectively. Whenever a search user searches for a product on Google, they are provided with all the relevant results. Therefore, you can use Google Ads to enhance your marketing strategies. Google Ads will provide an excellent ROI through greater traffic and sales. Apart from achieving desired results, Google Ads will also help you upgrade your marketing tactics and attract new customers. A Google Ads agency in Melbourne can help you with this process.

In this article, you will learn more about how Google Ads and Google Ads Management can help businesses reach new customers and attain desired goals.


1. You will reach the right set of customers

For optimum results, through Google Ads in Australia, you can opt for intent marketing. Intent marketing allows businesses to understand a buyer's intent to purchase a particular product or service. Although effective for any business type, it may be challenging for  small businesses as they have to get on top of the search engine result page (SERP) organically. This becomes even more difficult when your competitors are well-versed in the SEO field. However, you don't need to worry about the rankings as Google Adwords will help you achieve this. The length of your business's existence has no impact on your rankings when using Google Ads. Using Google Ads, you can display your products and services to your prospective customers.


2. Helps to attract local customers

Google Adwords helps you with local targeting; you can target your local customers. For example, you can target a local audience if you are running a neighbourhood restaurant, a regional company, or a small e-commerce site, etc. To get noticed by your local customers, you can geo-target. Thus, you can save yourself from spending a lot of money on audiences who are not a part of your target locality. Through Google Adwords, you can target certain areas within a country - to be more concise, opt for radius targeting. Through radius targeting, you can attract customers who fall within a certain distance with respect to your business. Through this process, you can also exclude a few locations, which will help increase your Return On Investment (ROI).


3. Your location will be visible to the audience

You can use Google Places to share your business' live location to potential customers. Google Places, along with Google Adwords, will help you display a map of your shop or business, which is displayed along with your ads, which makes things convenient for people searching for your products and services. Once things are convenient for the customer, they will find it easy to walk into your shop.


4. Your contact information will be easily provided

Google Ads, as an extension, proves to be profitable if you use it for displaying your phone number, address, app downloads, review page, etc. All this information is displayed right below the ad description which increases the visibility. Through this alternative, your customers can connect with you easily.


5. You can target highly specific searches

The Google Ad game is highly influenced by keywords. Therefore, always choose the right set of keywords. Through the optimum use of keywords, you can reach a wide range of customers interested in your products. To choose the right set of keywords, you should first think like your audience. It may help you know what terms they are likely going to enter in the search bar. You can also make changes to the words to keep your content optimised.


6. Helps you with retargeting

You must've come across a situation where you keep getting advertisements for a particular company after visiting their site. This process is called retargeting. Retargeting helps you to stay in sight of the customer and minimise the competition.


7. Helps you reach mobile customers

You can attract your customers through videos and texts. These ads can also attract customers who are in your neighbourhood. When people in your locality search for a service associated with your business, they will be immediately provided with your business information on their SERP.


8. You can conveniently choose where your ads can be seen

Through Google Ads, you can advertise on popular niche sites. Through this, you can also track your results and remove the sites that are not performing well.


9. You can measure your results effectively

Google Ads enables you to track your ad campaigns on a single dashboard. You can track your ROI, brand awareness, traffic on your website, sales, and conversions, and so on. Through these results, you will also know about the places that require changes.


10. Helps you manage your budget effectively

Through traditional marketing, you are supposed to pay for each ad published. However, in the case of Google Ads, you can set your budget for each ad you run. Another advantage of Google Ads is that you can also change this budget whenever you feel like it.


11. You can run multiple campaigns based on your business

Your business may have a wide range of needs and requirements. To fulfil these needs, you can run a different number of ad campaigns. Doing this can get complicated in the beginning, but once you get used to it, you can easily manage these campaigns.


12. Helps to improve your results constantly

Google Ads help you determine campaign performance.  Tracking campaign progress will help you identify areas of improvement and changes necessary. Incorporating these changes will help you improve your conversions and sales.

So this is how Google Ads can help you boost your sales effectively. To get the best results, you can opt for a Google Ads specialist. This specialist will help you with various Google Ads services to get the optimum results.

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