Organizing an event means excitement and hard work, a
two-in-one package. When the event date is nearby, you work hard day and night,
get done with all the bookings, and fix the food and entertainment, but behind
all these arrangements, the tension of making your event houseful keeps you
awake all the time. You keep checking your event ticketing platforms to see
whether all your tickets are sold or not, but the key to this tension is using
tactics in promoting your events.
No matter whether you sell event tickets online or in
person, applying some innovative and unique marketing ideas will boost your
event ticket sales for sure. Well, if you are in a little doubt thinking about
how to promote your event, then we have 40 innovative yet effective ideas for
Effective Marketing Ideas to Promote your Event
Using the Online world in your Event Marketing
In this tech-based era, everyone around you is mostly
obsessed with online platforms. So, focusing on online-based marketing ideas
would be a wise decision for your event.
Website for a Sight of your Event
1. Create a User-friendly event website
Having a website for your event is a must in these modern
times. You can create one for your organization and update about each event on
that. It should definitely be easy to operate so that users can find all the
necessities in front of them.
2. Use a catchy domain name
Domain name purchasing can be a good idea to boost your
website. Use a catchy and easy-to-find domain name that can be found by the
maximum number of people.
3. Make your event website attractive
Looks matter a lot when an attendee first visits your
website. Try to use attractive and useful features in your event website. It
will create a visual influence, and attendees will be influenced to know more.
4. Mobile version of the website
People prefer everything on their smartphone screens
nowadays. So, investing in the mobile version of your website will be a good
marketing tactic to use.
5. Don't forget the time, date and venue
What's the most important information about your event? Of
course, the place, date and time. Add these to your website so that they are
prominent to everyone and no one misses your event.
6. Visible Register button
The main reason behind making a website and event data is to
make people attend your event. So, try to connect them to the registration page
by making the option visible to everyone.
Sell your Event on the Event Ticketing Platform
7. Choose your event ticketing platform
Selecting a good ticketing platform is very important for
your event. People prefer a hassle-free ticketing system. That is why you need
to choose a smoothly operating online event ticketing platforms that will help
you to sell event tickets online
8. Promote while Selling ticket
Online ticketing platforms can help you to promote your
event more. So, find an event ticketing platform that will focus on promoting
and selling your event tickets.
9. Provide a sense of safety
Security and safety are the main concern in ticketing
platforms as people's personal information and payment information is needed
here. Try to go for a safe and secure event ticketing platform
10. Ensure Easy-to-registration process
The registration must be easy to finish. It should be less
time-consuming and smoothly operating. So, the buyers will get more motivated
to recommend others about your ticketing facility.
Email your Event
11. Make a list of possible
You should know who might be your targeted audience and who
is interested in coming. Pushing them and inviting them through email more
would both save you time and maximize your attendee number.
12. Use a Suitable subject line
Your email subject should influence the reader to read the
mail. Make a subject line with proper information and hints about your email.
13. Quote your previous success
Your Email body can contain some quoted reviews or updates
of your previous event. It will encourage the reader to join the future event
14. Perfect timing to send the mail
People are more available at certain times, like weekends.
Emailing at their available time will ensure an instant response.
15. Send email multiple times
Trying and mailing just once is not enough. Email your
possible attendees from time to time so that they do not miss out on your
Social Media to the rescue
16. Create Facebook Event page
The Facebook event page will attract all the possible
attendees who are active on Facebook. Include going/interested options so that
others can see who is going
17. Make engaging event post
Posting on the social media event pages more often to let
the world know what is happening. Include fun and engaging posts to maximize
18. Tag your Hashtags
Use proper hashtags; they are fun and catchy to use. It will
help people repost your event content and make it easy to spread your event
19. Post-Instagram-friendly reels
Instagram reels are now the latest start in the social media
world. Use mini clips, can behind the scene or preparation rush videos and post
them on your Instagram event account.
20. Tweet your event on Twitter
You can't miss out on your Twitter audiences. Let them know
by posting from your event Twitter account or the possible guest's Twitter
21. LinkedIn event posts
LinkedIn posts are a must if you are arranging corporate or
job-related events. Even if it's an event from a different genre, you can attract
audiences from LinkedIn too.
22. Links in Bio
Prior to the event, include your event website and ticketing
links in all your social media accounts. Don't forget to mention "link in
bio" in your new posts.
23. Thanks to the Registration Page
Link one platform with another is the game. Link the social media share option at the end of your event registration page to spread it
24. Target your Keyword
Keywords will help your event page to show up on the first
rows of the search result. So, find a proper keyword that matches your event.
25. Use blogs
Insert keywords in your website blogs. Using it for maximum
time and where it fits will increase the website view for sure.
26. Take help from the descriptions
Using keywords in the website's event description can also
do the SEO trick on your website
27. Use links
Add links to your ticket purchasing page or registration
page on the appropriate keywords will help viewers to reach the destination
28. Include guest's posts
Adding blogs to your current website or page will give you
an idea about your event. Try including the guest's post or ask them to write
something short for you.
29. Preparation blogs
A preparation blog is basically a pre-event blog. It
increases the excitement and the suspense.
30. Include post-event blogs
Post-event blogs are a good idea for your future event. It
will give readers an insight into your event pattern.
Traditional Offline Marketing
31. Print your event
Though it might sound outdated, printed advertisement still
has their charm. A colourful, attractive paper design with your event details
will help you in marketing.
32. Reach out to journalists
A great way to spread your event to a local audience is by
inviting or informing journalists about your event. They will publish your
event details the way you portray them to them.
33. Search your Partners
Event partners are not only good for your budget worries but
also for marketing. Your partner's audience will also know about your event.
34. Take highlights from Media
To reach the maximum number of people, the most popular way
is to take help from the media. Try to view your event date and venue and the
exciting highlights through the media.
35. Contact the News
Some new section's entertainment or nearby upcoming events
parts can do marketing for your event. It can attract the news reader or
36. Interviews of influential guests
If your event guests or speakers are known faces, interviews
with them can grab the attention of their followers. So, making interactive
session content with them might be marked as marketing.
37. Radio Station
In between radio shows or related radio events can help you
declare your event. Choosing a radio station for marketing can help fascinate
38. Banners on the Venue
In your event, adding banners can be both decorative and
marketing pieces. Banners are easy to catch sight of and visible to almost
39. Inviting famous faces
We are not only talking about your speakers or hosts but
also in the guest list; you can include the growing influencers or bloggers.
Their posts or blogs will do the post-event marketing for you.
40. On-Event Gift sessions
A small gift is a gesture of good hospitality. Adding little
gifts with a hint of your event will let the attendees remember your event's
Yes, we are finally done with suggesting you all the
marketing tips for your event. Now it is you who will decide which marketing
idea goes with your event's context and what works for you the best. Get ready
to try these innovative marketing tips and boost your event ticket
I am Rebekah Murray. I am working as a content strategist at Event Bookings. I have 12+years of
experience in the field of content writing. I am passionate about exploring and
writing about events, technology, marketing, and education-related content.
Find me on Twitter