5 Digital Marketing Strategies That Are Perfect for SMEs

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If you are a small to medium-sized business, competing with larger enterprises can be a challenge. You are likely to have a much smaller marketing budget and fewer resources to implement strategies. That being said, that doesn't mean that you can't try and succeed when it comes to marketing your business!

There are several digital marketing techniques that are perfectly suited to SMEs, many of which can be carried out with little to no investment and limited expertise.

Whether you are looking to increase brand awareness, promote a new product or service or expand your customer base, the below digital marketing strategies promise to transform your business and see you soaring above your competitors.

Ready to get started? In just 5 minutes, you will know exactly what you need to do to promote your business online and grow your business in 2023 and beyond.

 

1. Social media marketing

The vast world of social media is showing no signs of slowing down and with new social media platforms emerging every year, it has never been more important to have a strong social media marketing strategy in place for your business.

While you may think that having a social media page on all the major platforms is enough to get you noticed online, this couldn't be further from the truth.

If you want to be able to compete with larger businesses, then you need to be implementing consistent social media marketing campaigns that actively target and engage with your target audience.

When it comes to social media marketing for small businesses, it is better to focus on the social media platforms that your customers are regularly using. For example, if you operate within the retail sector, then Instagram is a must, as this platform enables you to showcase your products in the best possible light. Alternatively, if you target professional clients, then LinkedIn would be a superior choice.

You also want to make sure that you are consistent in your efforts, as it can be incredibly frustrating for your followers to see lots of posts from you one day and then not another one for weeks. If you are worried about forgetting to post on all your social media platforms, then there are several online tools that you can use to schedule posts, such as Buffer and Social Oomph.

Some of the most effective ways that you can use social media marketing to promote your small business include the following:

- Showcase your brand story

- Create compelling online videos

- Start with fewer social media platforms

- Utilize infographics

- Practice social listening

- Seek feedback from your followers

- Promote competitions and giveaways

If you are not particularly confident on social media, then you may want to seek out small business social media marketing services that can do all the legwork for you.

 

2. Email marketing

If you have a very tight digital marketing budget, then you may be interested to know that email marketing has one of the best ROIs (return on investment) out of all the available digital marketing strategies.

To the uninitiated, email marketing involves the promotion of products and services electronically. This could be via email newsletters, updates, promotions or generic messaging.

It is worth noting that this popular form of digital marketing relies heavily on you having a comprehensive list of names and emails of people who are interested in your business and the products or services that you sell.

There are many practices that you can adopt to grow your contact list, such as offering incentives to sign up for your email newsletter and adding a link to sign up on all your customer correspondence.

Remember that all your emails should include clear calls to action so that your customers know what they need to do next. This could be a link to your website or your latest blog.

Some of the most effective ways that you can use email marketing to promote your small business include:

- Personalize your messages

- Segment your subscriber list

- Send mobile-friendly emails

- Test your emails regularly for performance

- Use email marketing automation tools

- Track and measure your performance

 

3. Content marketing

Great content has never been more sought after and has the potential to revolutionize your business. If you do not already have a content marketing strategy in place, then now is the time to create one.

Enabling you to promote your products or services in a manner that is not overly promotional and also in a way that offers the customer added value, content marketing is another highly effective digital marketing strategy that doesn't have to cost the earth.

If you are new to content marketing, then the most important thing to remember is that you need to provide your target audience with content that is both useful and relevant.

For example, if you sell gardening tools, then you shouldn't be writing a blog about the latest iPhone or Nike trainers. While this may seem obvious, you may be surprised at just how many websites create content centered around trending topics that have nothing to do with their business.

Consistency is also key as you want your customers to be able to rely on you for information, and you also want them to visit your website, read your blogs and follow your posts on social media on a regular basis.

Some of the most effective ways that you can use content marketing to promote your small business include:

- Make your content evergreen

- Use relevant keywords

- Focus on creating content that is relevant to your niche

- Use a content calendar for scheduling

- Create video content

- Read comments for content ideas

- Be consistent in your efforts

 

4. Influencer marketing

One of the lesser-known forms of digital marketing, especially in the world of small businesses, influencer marketing can be highly effective but only when carried out correctly.

Ideal for SMEs that want to increase brand awareness and generate more quality leads, influencer marketing involves using influencers within your niche to promote your business.

As a digital marketing strategy, influencers are great for increasing engagement as most already have a loyal fanbase who trust their opinions and recommendations. While many business owners think that you have to partner with an influencer who has a massive number of followers, this is not actually the case. In fact, it can sometimes be more effective to opt for an influencer who has a smaller but more targeted following.

If you have never tried influencer marketing before, then you need to make sure that you approach your chosen influencers in the right way. You need to make it clear how you can benefit their brand as well as how they can help you.

Some of the most effective ways that you can use influencer marketing to promote your small business include:

- Share user-generated content

- Use testimonials from influencers

- Offer a promotion with your chosen influencer

- Take advantage of storytelling

- Work with micro-influencers

 

5. Search engine marketing

Although many find this task daunting, search engine marketing is crucial for small and medium-sized businesses as it provides a way for you to compete with larger companies within your niche.

Search engine marketing is all about getting your business to be more visible on search engine results pages (SERPs), and in particular, on Google.

Search engine marketing is closely linked to content marketing, as you need to optimize your content if you want it to be more visible on SERPs. There are many SEO strategies that you can utilize, such as link building, keyword research, content optimization and pay-per-click (PPC) advertising. To enhance your search engine marketing efforts, consider outsourcing link-building services for SMB to experts who can help boost your online visibility and compete effectively with larger players in your industry.

It is also worth noting that if you are a local business, local SEO is a must, as this can help drive footfall to your store.

Some of the most effective ways that you can use search engine marketing to promote your small business include:

- Use search retargeting

- Carry out in-depth keyword research

- Create compelling content

- Optimize your title tags and headings

- Make sure your site is easy to navigate

 

Conclusion

While there are many more digital marketing strategies that you could try, the above five offer the best return on investment for small businesses. When it comes to choosing the right digital marketing strategies for your brand, it can be a good idea to first determine your goals, as in what you want to achieve from your next digital marketing campaign

Do you want to increase your visibility online? If yes, then search engine marketing is the right place for you to start. Or perhaps you want to engage more with your customers and attract your target audience? If this is the case, then social media marketing is just what you need.

If you are new to digital marketing, don't think that you need to take on all of the above at once. Start with the most relevant strategy and gradually build your number of campaigns from there. If you are still not sure, reach out to the experts that do this work daily to benefit from their skills and knowledge.

Remember, it is better to do one thing well than lots of things below par.

Good luck and happy marketing! 

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