5 Steps to Creating Strong Instagram Presence For Your Business

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Although social media was first used as a way to connect with people around the world, today it presents a great opportunity for businesses to promote their brands effectively. They can make use of various social media platforms, all of which can help them engage with their prospective clients and build brand exposure. One platform almost all businesses rely on to create a stronger presence online is Instagram. 

In general, almost one billion individuals use Instagram every month. So, it shouldn’t come as a surprise that this social media platform is the most preferred option among businesses to connect with a sizable audience and expand their company online.

However, in order to be able to stand out from the crowd, it is imperative that you take the right steps to successfully market your company on Instagram. Here is how you can do so:

1. Grow your network

Growing your network is essential to creating a strong Instagram presence for your business. All it takes is more effort, dedication, and creativity to be able to grow your account and make your brand stand out from the rest.

For instance, you can add a link in the bio section of your profile so your followers can find out more about the products or services you offer. You can also use hashtags to target your audience and post at times when your prospective clients are most active on Instagram.

You can also search for the best Instagram growth services and tools that can help you grow your Instagram account using organic methods. 

2. Opt for cross-promotional marketing

Although Instagram is by itself a great social media platform that allows you to create a strong online presence, you should also opt for cross-promotional marketing. This involves sharing your profile and content on your other social media accounts to increase your Instagram following and reach new leads. Besides this, cross-promotion can also help you increase brand awareness, improve your reputation and increase your sales. 

So, for instance, if you also use Facebook for your brand promotion, make sure you link both your Facebook and Instagram profiles together so when you post your content, it can be displayed on both platforms.

3. Consider using paid ads

Another effective strategy you should try out to create a strong Instagram presence online for your business is to use paid ads. This will help you promote your brand more efficiently, increase the number of followers, and even get more likes and comments. All you have to do is choose the right type of ad and decide how long you want it to be running so it will reach a wider audience.

However, when choosing the right type of ad, you should know that certain types are more effective than others in different contexts. For instance, banner ads have proven to be more effective for lead generation and branding purposes, whereas video ads are great for product sales and awareness.

4. Run a competition

Running contests and giveaways on your Instagram account is a great way to grow your brand and create a stronger online presence. Although there are many ways to organize such competitions, the simplest one is to ask people to follow your account and like a post in order to be able to enter the contest. Doing so will help increase your following base and your engagement with your followers.

For optimal results, you should try running a giveaway with a product you sell or services you offer because it is the best way to attract new followers who might not have heard about you before. 

5. Post engaging content regularly

Posting engaging and interesting content is also very important when creating a strong Instagram presence for your business. Your content needs to be relevant to your business and appealing to your target audience so you can increase your engagement with them and achieve greater marketing success.

For instance, because Instagram is such a visual platform, it is imperative that you post high-quality content that inspires your followers. Ensure you have good lighting, interesting poses or angles, and varied content so your grid doesn’t all look the same.

Also, remember to stay consistent and post content on a regular basis so you can stay connected to your followers at all times.

Final thoughts

Being one of the most popular social media platforms today, it is no wonder why businesses of all kinds use Instagram to promote their company, reach a wider audience and increase their sales. However, in order to be able to achieve great marketing success, you should first create a strong Instagram presence following the tips mentioned in this post. 

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