Selling art may be a promising industry, but it can be
challenging if you don't have the right information. It is a little different
than selling other items in your shop or elsewhere online. Many factors play a
role when selling art, and it may not be easy to keep them all in mind. In this
article, we'll go over some helpful tips that you can use to increase the sale
of your art consistently.
#1 Decide why you're Selling Your Art
The first step to getting more art sold is to decide why
you're selling art in the first place. If you're just in it for the money,
you'll be disappointed at how little you can make without knowing other selling
factors. You'll also be disappointed with your efforts if you're selling. But
if you have a clear goal, you'll be more confident in achieving it. You'll have
a direction to focus your efforts and be less likely to get side-tracked by
other tasks.
For example, if your goal is to increase your art sales and
earn more money, you'll have a much easier time focusing on the reasons to
sell. You'll likely be able to forget about the dollars and cents for a short
time and sell for the sake of selling.
On the other hand, if your goal is to get more exposure for your
art, you can forget about the revenue and focus instead on getting your art in
front of more people. You may also forget about the dollars and cents and be
happy with the exposure that selling can provide.
#2 Know How to Value Art
Artists often assume they should price their art the same as
the framed print of their artwork. But in reality, you can price your art
slightly lower than you see in framing shops. One simple trick is to think like
a customer. If you were looking to buy artwork, how much would you be willing
to spend? You can use this number as your price ceiling. Note that this price
ceiling differs for everyone, so don't think too hard about it. Just let it be
what it is. Now, think about the framing shops you've visited and see how much
you've been able to get for your work.
From there, you can use this information to price your art lower
than when you sell framed prints. And you can also use this information for
your unframed work so that customers can get the most out of their investment.
Price your art lower than the framed print, and you'll take more from each
sale.
#3 Always Show All Photos and Exact Dimensions
Next, take all those photos you took of your art and make
sure you use them in your listings. You can place a single photo in your shop,
but you should show all ten photos in your listing. And make sure you include
the dimensions of your art. This will make it easier for people to pick how to value art up your
art, display it correctly, and consider purchasing it.
In addition, providing precise dimensions will also make it
easier for potential buyers to find a frame they may want to use to display
your art in their homes. If you have more information, do so before including
the dimensions. Having all the information in one place will save you plenty of
time.
#4 Provide Concrete Info Before You Ask for Money
Many sellers will try to sell art with no factual
information about the art itself. But this is a huge mistake. Before you ask
for money from buyers, you need to give them a clear idea of what they're
buying. Do this by including detailed information about the work. People may be
interested in buying your art but will be hesitant if they don't know what
they're buying. Give people a clear idea of what you're selling, and you'll be
less likely to get rejected. Keep your information clear by following these
basic guidelines:
- Don't give too much information.
- Don't give too little information.
- Don't give false information.
#5 Don't Be Afraid to Bundle and Market Your Brand
Bundling multiple items, such as t-shirts, prints, or
stickers, is a great way to attract new customers. You may be hesitant to
bundle items that don't have a high enough sale price to warrant the bundle.
But remember, you're selling art. So don't let a low sale price stop you from
bundling items that may attract more customers. Low sale prices don't mean low
profit. Keep selling art and price items low enough, and you can increase the
overall profit of a bundle.
Art shows and gallery openings are great ways to get your
art seen. But you may also consider other ways to help people find your work.
Consider creating posters, business cards, or e-cards that include a link to
your shop. This should be the first thing people see when they visit your
website (if you have a website). Consider creating an Instagram account for
your art and posting images on a regular schedule. Keep your work fresh, so
people stay energized and are more likely to check out your work.
Conclusion
Selling art takes work. Seeing how little money you make and how few people buy your work can be frustrating and disappointing. But if you follow these tips, you can become a more successful artist and increase the revenue you receive while selling art. Now that you know how to improve the sale of your art consistently, you'll be well on selling more art and earning more money.
