Book reviews are important in book marketing and can help self-published authors succeed. Continue reading to find out how to get book reviews.
What Exactly Is a Book Review?
A book review is a brief summary of a book that analyzes its content, style, and quality. Book reviews can range from casual observations to in-depth scholarly analyses. Book reviews can be found on book review blogs, in magazines and newspapers, and in academic archives. Book reviews are sometimes shortened into blurbs by publishers and printed on the front or back of a book cover. Book reviews can help increase book sales and pique the interest of potential readers.
Book Reviews and Marketing
Having your book reviewed can make a big difference; positive feedback can propel a book to the top of best-seller lists or, at the very least, help a new book find an enthusiastic audience. However, if you're a first-time author or an indie author self-publishing, it can be difficult to find people to read and write about your work. However, because this is an important part of any book release's marketing strategy, it's critical to reach out through multiple channels, whether to professional reviewers and book bloggers, other writers in your network, or your readers.
3 Reasons Book Reviews Are Important
Getting reviews can significantly impact the success of a new book. Here are a few things to think about:
1. Book reviews raise an author's profile. Some book review websites prioritize books with a high number of positive reviews. Online bookstores frequently arrange books by ranking, displaying books with a high number of five-star reviews first.
2. Potential readers benefit from book reviews. When it comes to deciding what book to read next, readers are spoiled for choice. A good book review saves the reader time by assuring them that purchasing your book will not be a waste of their time.
3. Book reviews help to sell books. A positive review in a popular magazine, newspaper, or website lends credibility to a book and can increase sales. A positive review by a well-known name, such as a well-known author or publication, can also be printed as a blurb on the cover, attracting readers.
The Best Way to Get Book Reviews
Here are a few methods for obtaining book reviews:
Utilize customer feedback. Every new reader has the potential to be a reviewer. Encourage customers to leave reviews on the websites of book retailers. Some authors choose to include a review request at the end of their book. You can also use social media to request that your followers leave online reviews.
Contact book bloggers. Book bloggers are professional book reviewers who publish their work online. Look for blogs that review similar books to yours. Ascertain that it is an active blog that accepts queries (at least one review published within the previous month). Create a personalized review request and explain why you'd value their honest feedback. Be courteous, direct, and succinct. Include your author bio, book description, contact information, and the publication date of your book. Before submitting your request, make sure to read the reviewer's review policy, as it may include specific requirements.
Make use of your network. If you're in a writing group with published authors or have a college professor who's a writer, ask them for recommendations on reviewers they trust or for an honest review.
5 Ways to Get Book Reviews
Obtaining reviews entails more than just pitching your book to reviewers. Consider the following suggestions:
1. Stay away from review services. Review services allow authors to pay people to write book reviews for them. Many major bookstores have cracked down on review services, and some see the practice as unethical. Look for a free book review website instead. There are numerous establishments willing to write a genuine, honest review.
2. Track down unrequited pitches. If you pitched your book for review and haven't heard back from the reviewer after a week, follow up. Your request for a review may be accepted, rejected, or ignored by the reviewer. Regardless, remain polite and professional—you want to keep in touch in case your next book requires reviews.
3. Allow reviewers to have a blurb on the cover design. Blurbs help sell your book by providing a one-sentence summary. They also provide the reviewer with publicity. Incorporating blurbs on a book cover benefits both the author and the reviewer.
4. Consider negative feedback with a grain of salt. Every author must accept that they will not receive all positive reviews. Even great books receive negative feedback. Request that a peer read a negative review and tell you whether it's worth your time. If the reader expresses legitimate concerns, do your best to address them. Ignore unnecessarily harsh or unkind reviews.
5. Read the review policies thoroughly. You are better off not sending out random copies of your book to reviewers. The majority of book reviewers adhere to a strict review process that includes a detailed review policy. Some reviewers, for example, prefer that authors send them a physical ARC (advanced review copy), whereas others may prefer a digital manuscript. Allow for the reviewer's preferences.