Everything in this world gets updated or evolved. For example, if you own a famous brand, have an excellent performing website, or have a well-known shop, you might think you were very basic when you look back at your previous work. But, with a few changes, you can bring that old work or product back to life. You can even name it a unique or vintage edition to enhance sales.
You can do the same practice for blog posts or website content, for example optimizing your website for home and kitchen, tech, or lifestyle content. If you established the website three years back, you must have limited knowledge about the topics because they were new to you, and the market experience was also unique for you. Now, you have gained a lot of experience but facing rejections, learning new things and tips, and have good-ranking blogs. What if I tell you that you can take an old blog, make some changes, and make it so well that it might rank on Google's top searches? This is possible; if you read further, you will unveil the knowledge to do it correctly.
Search Engine Optimization - SEO
When you make corrections in your content as per Google's instructions employing technical methods so that your website ranks higher is known as SEO. Google has specific requirements which you must fulfil if you want to rank high on the search engine results page. This has become a general term for everything available online because your website cannot gain recognition without poor SEO. For instance, if you have a topic related to the â€œUse of Automated Trading Bots like the Tesler App,â€ you have to find everything related to it like keywords, topic details, and the recent stats. Then your article or website will have a chance to rank somewhere in the SERPs.
Search engine optimisation is for the audience that will visit your website, and it is for the Google crawler to find relevant stuff, and it is for you as well so that your product/brand gains recognition. The primary SEO practices include using relevant keywords, concise and compelling meta descriptions, engaging headlines, descriptive URLs instead of random numbers, and schema markup that will help indicate the meaning of the website content.
You can learn to improve SEO by yourself, as it requires some basic corrections. You will only need to hire someone when you don't have enough time, or your website faces technical issues like website development or programming errors. Checking SEO is very easy, as many websites offer free SEO checkups for your webpage.
5 Ways to Refresh Your Old Post
You can always create new content and come up with fresh ideas. But looking back at old posts and refreshing your target when you start this journey is also necessary. You will learn about your shortcomings and how far you have travelled to achieve the greatness you have today.
You can give your old posts a new life and enhance your SEO score by following a few strategies. This isn't something new, and people still do this to show others how far they have come, so their audience can learn from their mistakes. You can make a comparison post showing how the post was received when you posted it in the past and how the analytics are now. There are so many things you can do, and in this article, we will discuss some of those things so that when you're burned out or have no new ideas, you can revamp your old post and post it anew.
1. Find New Keywords
Keywords change according to trends and the search pattern of your target audience. They change so fast that you might start seeing subtle changes after a couple of weeks. So, it is best to target keywords with the most common phrases. Experts say to go for â€œlong-tailed keywordsâ€ because they cover more words, making your article more likely to rank on those phrases.
For example, you are writing something about â€œApple Cider Vinegar.â€ The top 3 ranking keywords are â€œapple cider,â€ â€œcider vinegar,â€ and â€œadvantages of apple cider vinegar.â€ You will choose the third one because it covers more words, and the other keywords will have a chance to get featured as well.
You can search for keywords using â€œGoogle Keyword Planner,â€ â€œSEMrush,â€ â€œUbersuggest,â€ and â€œMozbar,â€ among many others. Open your old post, see your topic, and find keywords again. This will give your old post a new life and a better chance of ranking at a higher place.
2. Revamp the Content
Whether your post is on an evergreen topic or a trend, you always learn something new about an old thing. Research your subject again and see what changes you might have missed back then, which will invoke new excitement in your target audience. But don't stuff the new content into the old one. You must read the old content first, remove the irrelevant stuff and then add the new content.
For example, you wrote a post about indigenous animals. You have written about some extinct mammals, but they were alive back then. You will have to research all the animals you have written about and figure out which ones have migrated to other countries or aren't alive anymore. Then research while new mammals are part of the African or Amazonian Jungle (whichever one you are writing about) and add them.
How old is too old? According to experts, if you write about research, arts, literature, humanities, and history, then about a decade is very old. You have to refresh your work if it is ten years old and is on one of those topics. If you have a website facing paced topics like technology, NFTs, blockchain data, Web3, etc., you must update it within a couple of years and sometimes even months.
3. Reuse Your Old Tips and Tricks
Tips and tricks are evergreen. There might be a tip that worked for you and became useful for your audience. You'll need help finding that information online or in various courses. That is learnt through making mistakes, getting scammed, or through experience. Write a comprehensive guide if you have learned something unique that might benefit others.
You can name that post â€œEverything I have learned in my 10 Years Experience & You Should Too!â€ or something similar. Make it super engaging so your audience feels like you are talking to them and guiding them about overcoming mistakes and some shortcuts to save themselves from taking the longer route.
Everyone likes a good story. If you can tell engaging stories relevant to others and have a lesson at the end, they can become a huge hit. People appreciate free and genuine guidance on the Internet. If you can do that for them in the form of a good story, they might also recommend your work to others.
4. Recheck the Links
The primary strategy of off-page SEO is backlinking. You must find relevant links from authoritative websites and add them to your article or blog post. This helps build connections with other bloggers and increases your authority. It shows that you have written the post with detailed research and are supportive of others' work as well.
The Google crawler also appreciates this because it can tell that your content is relevant to the topic and you are not click-baiting others. What it doesn't like and is the main reason why blogs don't rank is â€œBroken Links.â€ These links do not have any host webpage and take the user to a 404 error. It might turn your audience away from your blog post, and they might not see other posts from you.
The main thing you have to check from your old blog posts is if they have any broken links or not. Remove all of the broken or irrelevant links, as they can diminish the credibility and authority of your website. The second thing you have to look after is â€œInternal Links.â€ Internal links are relevant links from other posts on your website. It helps the user stay on your website for a long time and discover more content. Make sure your internal links are working as well.
5. Recheck and Republish
A plethora of topics come under this heading. You don't only have to check the grammatical and spelling errors but also recheck the images, titles, and other stuff. The last thing you need to do and focus on is the readability and relevancy of the content. Recheck the given stuff and make sure that you don't miss them.
- Make sure your headings are on point. H1 should not be repeatedly used, and it shows the main title only. The subheading will be H2; if there are more sections, you will use H3 and H4. The heading should be categorised in the proper manner because that will also decide the topic's relevance.
- Write shorter sentences to improve readability. The human attention span is meagre, so you have to keep long posts engaging and fun. Long boring paragraphs and sentences won't do the job, and people will repel from your webpage.
- Avoid Passive Voice. It makes the sentences longer and is difficult to read. SEO also depends on it, and using passive voice under a certain threshold is recommended. You can check that limit on â€œYoast SEO.â€
- Removing fluff and filler words. Try your best to immediately come to the point of your topic, and don't write unnecessary stuff.
- If your blog posts have images, check their sizes, as your website's loading depends on them. If you put too many heavy photos, the website will require more time to load. Google has specific criteria for the loading of a website, and if, for some reason, yours takes over 3 seconds, then the website might not rank higher in the SERP.
The internet is a fast-paced space, and sometimes it gets tough to keep in check with the trends. You should schedule and keep a routine check on the old posts. If you create unique content, but your site doesn't rank on the higher pages, then the old posts might be that reason. You can hire an SEO specialist for this work, as they can thoroughly review everything and point out your shortcomings. It will keep your blog current and wouldn't require much time. Use the earlier tips to revive your old blog post and rank higher on Google's pages.