6 Ways SEO Blogging Benefits Business - SEO Marketing

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How Does SEO Blogging Boost Your Business?

Wondering whether it's worthwhile putting resources into a business blog? If you're concerned that blogs are no longer a valuable marketing tool, think again; digital marketers remain extremely positive about the impact blogs have online, with 10% of SEO marketers asserting that their highest ROI is gained as a result of SEO blogging.

Websites primarily exist to facilitate sales for a business. Online consumers, though, are looking for something more than that. Call it a conversation, a relationship, or an experience; they want their online encounters to be two-way, where their concerns, queries and needs are answered as part of the buying process.

 

What is SEO Blogging?

Digital marketers recommend the inclusion of SEO blogging on a website as a way of improving their clients' search engine ranking. SEO marketing specialists work with hundreds of ranking factors used by search engines to determine the positioning of business sites. Search engine optimisation is applied to ensure that websites can be found and readeasily by search engines.

SEO blogging includes a range of factors that can positively influence the positioning of a site:

- Keyword Research. Finding the words and phrases that are used by online shoppers when actively searching for your product.

- Content Writing. Creating blog content that is informative, accurate and demonstrates appropriate sector expertise.

- Optimisation of Images. Sourcing high-quality imagery, of an appropriate size and format. Alt.tags are added to enable search engines to read them.

- Link Building. Using internal links to pages and blogs on the site, and external links to websites that are well-regarded, and trustworthy, for access by readers.

 

6 Ways SEO Blogging Benefits Business Websites

Business blogs gave grown enormously in status and regard over the past decade. In their earliest incarnation, cynical creators used them as an opportunity to densely pack SEO keywords into content that was devoid of value for the reader. This practice is no longer acceptable. Google has a ‘people first' policy that rewards blogs that focus intensely upon providing value for their readership.

The 'people first' approach not only leads to a higher ranking for businesses, it also provides a range of related business benefits:

 

1. Expand Your Online Visibility

Keyword research not only reveals a list of keywords to use within your content; it also exposes the variety of ‘pain points' that drive online searchers to your product in the first place. This knowledge helps businesses to hone their digital offering, with the result that traffic to their website increases.

Specialist keyword research is the equivalent of being given a megaphone with which to address your online customers directly.

 

2. Develop a Voice For Your Business

Online consumers are hungry for high-quality online content. Creating a blog page that provides regular articles addressing issues that matter to readers, helps you to develop a trusted voice within the sector. Including sector-specific experts for guest interviews, or round-table discussions, can help enormously to build your reputation and persuade visitors to buy your product.

Make use of contacts you have within the sector as guest bloggers, or interviewees. Demonstrating connectedness within your sector is an important trust-builder.

 

3. Demonstrate an Understanding of Your Customers

Getting customers to click through to your website is one part of the battle, persuading them to stay and get to know your product better is another. No matter what the volume of traffic, a website with a high bounce rate (Where visitors click away without engaging) is not generating ROI. Keyword research allows you to understand the range of resources online shoppers want to encounter as part of the buying process.

Consider including, ‘how to guides', checklists, comparative studies, or case studies as part of your blogging range in order to add value, and keep visitors engaged.

 

4. Give Visitors a Reason to Return

Once a visitor to your site has engaged with content you provide, there are all kinds of ways that you can continue the conversation with them. Perhaps they might want to sign up for a weekly newsletter sent direct to their email. Or maybe they would like to take part in a live Q&A on Facebook or view an explainer video on TikTok.

SEO blogging gives businesses the potential to turn their websites into something more than simply a sales hub.

 

5. Share Your Expertise

As experts in the product or service you provide, your team will have a wealth of tips, tricks, advice, and guidance to share with your readers. This adds value to your website by offering an insight that may not be available on your competitors' websites. It also gives your customers a reason to check in regularly with your blog posts via social media, or the website.

Sharing industry knowledge and expertise from your team adds value to your site for visitors and differentiates your content from that of your competitors.

 

6. SEO Content That Customers Want to Share

The secret to creating viral content is knowing how to provide the right content at the right time. A great example is a blog that went viral when the new energy prices were hitting all the headlines a while back; it comprised a list of what it cost to run household electric appliances, per hour, using the new tariff. Within an hour, everyone was sharing, liking, and recommending it.

SEO blogging gives you the opportunity to place your customers firmly on your radar, so that you build a long-term relationship with them, rather than making one-off sales.

 

Conclusion

Using your website to sell goods or services involves you in a competition for your customers' attention. SEO blogging helps you to know what they're actively searching for, and what kind of content they will value. Once customers recognise that you understand the can provide the kind of content they are looking for, they're more likely to engage, recommend and share your site with others.


Short Bio

Amanda Price - Digital Content Executive and Researcher for Imagefix | Amanda joined the Imagefix team in 2019, she brought to the business an expertise in social media, SEO, copywriting, and blogging.

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