Landlines have been a staple of communication for more than
100 years. And for a long time, it has served its purpose of connecting people
very well. But like any old technology, it’s bound to be replaced by something
newer and better. This is where newer telecom players like Freeje come in.
By providing VoIP, Freeje introduced a better option for
enterprises that value business communication. VoIP lets you enjoy a lot of
benefits that would otherwise be impossible or extremely expensive to obtain.
And the only thing you need to access all these benefits? A
softphone.
A softphone is essentially a software version of a landline.
It lets you call and text as you normally would, but it offers so much more
than what its predecessor can offer.
If you’re not yet sure if switching is the right move for
you, learn more about why softphones are the best choice for your business:
1. It’s cheaper
With a softphone, you don’t need to maintain and repair any
equipment. In fact, there’s no equipment at all! This alone could mount up to
huge savings in the long run.
Having no equipment also means your operations can’t be
disrupted by something suddenly not working. For example, your PBX broke down.
You’ll either have to wait until it’s repaired or you replace it completely. Both
situations still mean that the office is going to be cut off from calling.
Lost productivity means lost profit. It also entails
expensive labor hours not used at all.
If you’re also calling a lot internationally, VoIP lets you
get rid of international call costs as well. And again, this benefit can’t be
accessed if you don’t have a softphone.
The cost savings are very important especially for a startup
because, at the very basic, all your staff will need is their laptop or
computer. You don't even have to issue any equipment to them.
2. It’s the ultimate definition of portability
Normally, we associate portability with something small and
handy. But softphones take it to the next level by giving you the option to not
bring anything else at all.
Softphones can reside in devices like your smartphone you
already bring with you all the time. Through a VoIP mobile app, they’d still be
able to make calls.
It won’t take up any physical space, and you get to carry it
with you no matter where you go. As long as there’s an internet connection, of
course!
This is also why VoIP is a top option for remote workers.
Having the freedom to work wherever they want without bringing clunky devices
with them can boost morale and in extension, productivity.
3. It makes scaling your business easier
If you go with landlines, you're stuck with them for life.
Or at least until they break down.
Imagine if you signed up for a huge business communication
package with a traditional provider before the pandemic.
Like most businesses at the time, you would’ve had to scale
down to accommodate the reduced income. This can mean cutting costs and perhaps
even laying off some of your staff.
But even with the change in the organization’s financial
situation, you still would’ve needed to pay for what you originally thought you
needed.
Using VoIP through softphones rids you of that possibility.
You can scale up or down as needed because you’re not tied to a contract.
4. It has more features
Softphones can do more than let you call or text. What you
get depends precisely on what you need.
Features can be bought for far cheaper than what you’d pay
with a landline provider. You can get features like auto-attendant and call
routing without burning a hole in the pocket.
Plus, you don’t need to keep them around forever if you
don’t need them. If it’s not working, you can get rid of them without thinking
of sunk costs.
Having more features available means you can do more and
become more efficient. You’ll realize possibilities you never thought possible.
5. It’s more versatile
Because softphones can do more, it also means you can do so
much more with them. VoIP nowadays isn’t just for calls. A lot of functions
have been integrated into the VoIP system.
For example, did you know that you can use it for SMS marketing
as well? If you have an SMS list, you can craft a text message to send to them
to inform them of your new offer. Or maybe have them sign up for your email
list.
And because you’re using it more, you know that it’s a
cost-efficient purchase.
Softphones are easily the better choice for long-term
business communication sustainability. With all the conveniences and benefits
that they offer, switching from landlines is definitely the smart choice for
you.