Best Practices for SEO Content Writing

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Arguably the biggest component of any given website is its content. While titles, links, and other factors all play a role, it is your content that takes up the biggest amount of volume and which requires the most time to optimize. So learning how to get it right is critical to your success.

You want to be as thorough as possible in corresponding to content creation rules. If you need the help of a professional, the Mellow Promo company is a leading expert and can help you optimize your site.

Let's take a look at several factors that influence the quality of site content and what you can do to make yours as good as possible.


Keyword usage

While keyword and keyword phrase usage isn't the only thing you should focus on in your content, it is certainly an important part of it. In considering your number and frequency of keywords to use on any given page of your site, you should take the following factors into consideration:

- The overall popularity of each of your keywords

- The fittingness of each keyword with the rest of your content, and specifically with each of your individual pages. You want to optimize each page according to the particular theme of that page. So if you are selling shoes and you have different pages devoted to sneakers, dress shoes, and boots, each of your pages should be optimized for a set of keywords appropriate to the relevant type.

- Keyword phrases that are both commonly searched for, and specific to your business in particular. If you sell vegan eco-friendly shoes, you have a clear target group among environmentally-conscious people. Be sure that you know the correct keyword phrases to include in your site so that you can reach this target group.


Correspondence to search intent

The degree of correspondence to search intent is also an important factor in your content creation. As the name suggests, search intent has to do with people's main intentions when they search for something. You want to provide answers to the kinds of questions that people will ask when they look for material in searches. Search intent is generally broken into four major categories:

- Informational - People searching for informational answers tend to ask things like “How far is it from New York to LA?” or “How many pounds in a ton?” Informational searches are those that look for concrete, factual information.

- Navigational - Navigational searches are those that are intended to find particular websites. If a person knows of a site but doesn't know the URL, he or she will do a search for the product (service, etc) name, or a description of it. “Yahoo!,” “YouTube, ” etc.

- Commercial - Commercial searches are those that indicate a person's desire to buy something. “Ice cream shops in Manhattan” indicates that a person is living in Manhattan and is interested in buying ice cream. Commercial searches often contain commerce-related words such as “price,” “sale,” etc.

- Transactional - Transactional searches are ones that indicate a person's desire to buy something. If a person does a search for “buy used car,” it will indicate that the person is not only interested in looking for cars, but prepared to buy one.

As a site owner, you want to provide direct answers to these kinds of questions, based upon your products or services. The more clear and direct your statements are, the more likely they will be to appear on SERPs.


Make content interesting

This sounds like a no-brainer, but it bears repeating. Your site should have an appropriate balance of information, wit, flow, and whatever other characteristics are appropriate for your industry. If you're trying to entice kids (and their parents) to buy toys, you don't just want to list facts dryly about the components of your toys. You want to include fun facts about all the neat things that kids can do with them.


Be sure your title tags and are correct and appropriate

Remember that titles are also a part of content. Your titles should be appropriate to whatever page they're on, and should be tagged appropriately (H1 for major titles, H2 for secondary titles, etc). Avoid using funny or odd-sounding language, because this will just confuse the search engines. Rather than creating a title for a clothing line called, “What are you in the mood to wear today?,” simply call your headings, “Men's clothing” and “Women's clothing.” This way, the search engines will know how to read it and will categorize it accordingly.


Revise your content as keyword popularity evolves

Be sure to stay on top of the trends in your industry with regard to keyword changes and any other factors that might affect the popularity of your site. If you're not sure, consult a professional and get a full analysis of your site.

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