Best Practices for Writing Medium Content That Ranks on Google

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Medium is an online publishing platform that enables writers to share their stories and ideas with the world. It has become one of the most popular platforms for content creation, as it offers a variety of tools and features for users. Additionally, Medium posts appear in Google search results, giving writers the opportunity to reach a wider audience. Writing quality content on Medium can help boost visibility and increase engagement from readers around the globe. Not only does this have potential SEO benefits, but it also allows you to build your reputation as an expert in your field. With these advantages in mind, let's take a look at some best practices for writing content that ranks well on Google when using Medium.

Identifying Keywords


When it comes to writing content for Medium, keywords are key. Keyword research is the process of finding and selecting words that people use in search engines when looking for information about a particular topic. By doing keyword research before you start writing your article, you can ensure that your content is properly optimized and will rank better on Google.

When using keywords in your article, make sure they are relevant to the topic you're writing about and fit naturally into the flow of the text. For example, if you're writing an article about the health benefits of yoga, then include words like “yoga poses” or “asanas” instead of unrelated terms like “exercise tips” or “fitness classes.” Additionally, try to use both singular and plural versions of a keyword so that more readers can find your post in their searches.

Another important factor to keep in mind when using keywords on Medium is not overstuffing them into your posts—Google may penalize articles with too many irrelevant keywords as this could be seen as keyword stuffing, which isn't allowed by Google's quality guidelines. Aim for 1-2% keyword density per article; any higher than this could risk hurting rather than helping SEO rankings for a post on Medium. In addition to targeting specific phrases related to the subject matter at hand, consider sprinkling in some related long-tail keywords throughout as well, since these provide searchers with more detail while still being relevant to what they're looking for online. This way, all bases are covered!


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Optimizing Titles and Meta Tags


When it comes to optimizing titles and meta tags for better SEO, a catchy headline is key. Creating an eye-catching headline that accurately reflects the content of the article will help draw in readers and increase engagement on Medium. When crafting your title, make sure to include targeted keywords related to the topic you're writing about, as this will make it easier for users searching for those terms to find your post. Additionally, try not to be too vague or use clickbait tactics, as these types of headlines can often lead people away from actually reading the content itself.

Including meta tags in articles can also help improve their visibility on search engines like Google. Meta tags are snippets of text that provide additional information about a web page's contents, such as its title, description, author name, and other relevant data points; these are then used by search engine algorithms when determining rankings for pages within their index. For Medium posts specifically, including a few well-crafted meta tags could boost SEO performance significantly, so consider doing some research into best practices when creating them!

Finally, always remember to optimize all images included in your post for SEO purposes too. Adding ALT text (short descriptions) along with descriptive file names can go a long way towards helping Google understand what each image depicts, which ultimately leads to them ranking higher!

Writing the Content


When writing content for the web, researching topics to create compelling and informative pieces is essential. Doing some research on a topic before diving into writing can help you develop strong arguments and provide helpful information that will be useful to your readers. Additionally, it's important to ensure that all facts are accurate and up-to-date so as not to mislead or misinform readers; doing this could potentially damage your reputation as an expert in the field.

In addition, when crafting content for Medium specifically, there are certain best practices one should follow in order to make sure their posts rank well on Google Search Engine Results Pages (SERPs). This includes including targeted keywords throughout the text of your post, creating eye-catching headlines with relevant keywords included, using meta tags correctly, and adding ALT text and descriptive file names when optimizing images within articles. All of these steps together can have a significant impact on SEO performance, which ultimately leads to more people finding their way onto your page, leading to higher engagement rates!

Formatting Content


When it comes to formatting content, organization is key. It's important to craft your posts in a way that makes them easy for readers to navigate and understand. This includes breaking down the text into subsections or bullet points, providing clear headings and titles throughout, and effectively using white space. Additionally, adding multimedia elements such as photos, videos, or infographics can be an effective way of illustrating a point while also making the article more visually appealing, thus increasing engagement on Medium!

Incorporating visuals into your post is also beneficial from an SEO perspective; images are often indexed by search engines like Google, which can help boost rankings when used correctly. When optimizing images for search engine visibility, make sure you include relevant ALT tags (short descriptions) along with descriptive file names so that crawlers know what each image depicts. Additionally, since many people use visual-based searches these days, it's essential that all relevant keywords related to the topic at hand are included in any imagery used within articles too!

Finally, if possible, try to limit large blocks of text where possible and instead break them up with quotes or other short snippets of information. Not only does this create a better reading experience, but it could also potentially improve SERP performance too due to its increasing relevance towards certain keywords being mentioned multiple times throughout different sections of content!


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Creating Links


Creating links is an important part of any successful SEO strategy. Backlinks are one of the most influential ranking factors on Google, so understanding their importance and how to create them can be key to helping boost your website's visibility in search engine results pages (SERPs).

When it comes to creating backlinks for a post or page, the most effective ones are those that are relevant to the content you're linking to. Linking out to other websites that have authority within the same subject matter as yours will not only help improve SEO performance but also give readers more information about what they want, making them more likely to stay on your site for longer! Additionally, including internal links between related posts and pages can also help with navigation, which helps users find what they need quickly; this is especially useful if you have multiple pieces of content around similar topics.

Furthermore, link building isn't just limited to external sources; social media profiles provide additional opportunities for gaining backlinks too. Many sites, such as Twitter, allow you to include “Follow Us” type buttons, which can drive traffic back when clicked upon by visitors; sharing posts across different platforms like Facebook and Instagram could also potentially lead people over to your website too! Overall, taking advantage of these types of link-building strategies in conjunction with traditional methods such as posting relevant content online will ensure all bases are covered when trying to optimize rankings on SERPs.

Promoting Content


Promoting content online is a great way to get your message out there and reach new audiences. One of the best ways to do this is by reaching out to influencers who have an audience in the same niche as yours; these people could potentially help spread your post far and wide if they find it interesting or engaging enough! When trying to contact influencers, make sure you include why their followers would benefit from reading or viewing your post; additionally, including relevant information such as links back to your site or social media profiles can be helpful too.

Social media platforms are also beneficial when it comes to promoting content; having a presence on sites like Twitter, Facebook, and Instagram can be useful for driving traffic back towards more detailed posts found on Medium. Additionally, many of these platforms allow users to create advertising campaigns that target specific demographics (age group, location, etc.), so consider taking advantage of this feature if possible; doing so could significantly improve engagement rates with minimal effort!

Finally, don't forget about email marketing either! Having a mailing list of subscribers that are interested in what you have to say can be incredibly valuable when it comes time for promotions. Just ensure that any emails sent out remain relevant and informative; otherwise, readers may unsubscribe quickly. As long as all bases are covered (influencer outreach, social media, and email), there's no reason why content shouldn't start making its way around the web quickly!

Conclusion


Creating content for Medium can be an extremely rewarding experience when done correctly. Taking the time to research topics before diving into writing can help you develop strong arguments and provide helpful information that will be useful to your readers. Additionally, following certain best practices such as including targeted keywords throughout the text of your article or optimizing images with ALT tags and descriptive file names could have a significant impact on SEO performance, which ultimately leads to more people finding their way onto your page, leading to higher engagement rates! Moreover, using visuals within articles and incorporating internal links between related posts and pages can help make content easier to navigate while also being beneficial from an SEO perspective; this, combined with taking advantage of other promotional techniques such as influencer outreach and email marketing, should ensure all bases are covered when trying to optimize rankings on SERPs. Overall, there's no reason why anyone shouldn't take full advantage of what Medium has to offer in order to create compelling pieces of content that rank well online!
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