If you want to become TikTok famous, you probably already
know that posting at the right times is crucial. But when are those occasions?
Continue reading to learn when is the best time to post on TikTok and how to
optimize your own posting schedule for maximum growth.
When Is the Ideal Time to Post on TikTok?
When you publish a new post, its success is determined in part
by how many people are using TikTok at the time. The more active users, the
more likely people will see and interact with your post, assisting the
algorithm in pushing it out to even more viewers.
However, because TikTok is a global platform with users from
all over the world and in different time zones, it is impossible to post at a
convenient time for everyone. Not to mention that what works for one user may
not work for another, so it's critical to develop a customized posting schedule
that works for you and your audience.
Questions to Consider Before Deciding on TikTok Post Times
Where is your target audience?
Check your TikTok analytics to see where the majority of
your audience resides. Take note of their time zone”is it the same as yours, or
will you need to adjust your plans to compensate for the time difference?
When are they most likely to be active on TikTok?
People typically use TikTok in the mornings and evenings,
though this varies greatly (for example, many people are choosing to stay away
from social media before bedtime in order to get better sleep).
Consider when your audience's mornings and evenings are”if
they live halfway around the world, you might be sleeping at that time!
Fortunately, TikTok recently added a scheduling feature, so
you can plan your posts ahead of time and go to bed knowing they'll be
automatically posted for you.
When Are Your Audiences most Active?
Mornings and evenings are good places to start, but your
TikTok analytics can provide a more accurate picture of when your followers are
most active. These numbers will change as you gain more followers, so check
them frequently and adjust your schedule accordingly.
Keep in mind that the best time to post recorded in TikTok
analytics is in UTC (Coordinated Universal Time), so when creating your posting
schedule, you'll need to adjust it to your own time zone.
Which of your previous posts received the most attention?
Examine your previous successful posts to see if you can
spot any patterns. Of course, the success of a TikTok video is determined by a
variety of factors other than the date it was posted. However, if you can
identify clear patterns, there's a good chance that these time slots will come
in handy again in the future.
Example TikTok Content Calendar and Posting Times
Finding the best times to post will require a lot of trial
and error, but this schedule developed by the Influencer Marketing Hub is a
good place to start. They examined over 100,000 posts and discovered that the
posts with the highest engagement were published at the following times (in
EST):
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 PM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Sunday: 7 AM, 8 AM, 4 PM
Remember, this study was conducted in late 2019, and a lot
has changed since then. Your best bet would be to start with this schedule and
then adjust as needed based on your audience.
Here's a sample content calendar based on these posting times, complete with video ideas to get you started.
How Do You Promote a TikTok Video?
TikTok, like other social media platforms, allows users to
pay to promote their posts in order to increase their reach. This doesn't have
to be expensive”you have complete control over how much you spend. However,
this can help drive a few thousand views to your posts, allowing them to gain
traction.
Interested? To boost your TikTok posts, follow the steps below.
1. From your published post, click the three dots to reveal
more information. Then select "Promote."
2. Determine your goal (more video views, more website
visits, or more followers). TikTok will devise a promotion strategy based on
the goal you choose.
3. Select your audience”create your own or let TikTok do it
for you.
4. Determine your daily budget and campaign duration.
5. Choose your payment method and begin marketing.
If you go this route, use it sparingly until you figure out
what kind of content and posting schedule works best for you. This will provide
you with useful insights into how to help your posts succeed organically.
Additionally, boosting posts that have already proven to resonate with your
viewer will generate better results for your budget.
