If you want to become TikTok famous, you probably already know that posting at the right times is crucial. But when are those occasions? Continue reading to learn when is the best time to post on TikTok and how to optimize your own posting schedule for maximum growth.
When Is the Ideal Time to Post on TikTok?
When you publish a new post, its success is determined in part by how many people are using TikTok at the time. The more active users, the more likely people will see and interact with your post, assisting the algorithm in pushing it out to even more viewers.
However, because TikTok is a global platform with users from all over the world and in different time zones, it is impossible to post at a convenient time for everyone. Not to mention that what works for one user may not work for another, so it's critical to develop a customized posting schedule that works for you and your audience.
Questions to Consider Before Deciding on TikTok Post Times
Where is your target audience?
Check your TikTok analytics to see where the majority of your audience resides. Take note of their time zoneâ€”is it the same as yours, or will you need to adjust your plans to compensate for the time difference?
When are they most likely to be active on TikTok?
People typically use TikTok in the mornings and evenings, though this varies greatly (for example, many people are choosing to stay away from social media before bedtime in order to get better sleep).
Consider when your audience's mornings and evenings areâ€”if they live halfway around the world, you might be sleeping at that time!
Fortunately, TikTok recently added a scheduling feature, so you can plan your posts ahead of time and go to bed knowing they'll be automatically posted for you.
When Are Your Audiences most Active?
Mornings and evenings are good places to start, but your TikTok analytics can provide a more accurate picture of when your followers are most active. These numbers will change as you gain more followers, so check them frequently and adjust your schedule accordingly.
Keep in mind that the best time to post recorded in TikTok analytics is in UTC (Coordinated Universal Time), so when creating your posting schedule, you'll need to adjust it to your own time zone.
Which of your previous posts received the most attention?
Examine your previous successful posts to see if you can spot any patterns. Of course, the success of a TikTok video is determined by a variety of factors other than the date it was posted. However, if you can identify clear patterns, there's a good chance that these time slots will come in handy again in the future.
Example TikTok Content Calendar and Posting Times
Finding the best times to post will require a lot of trial and error, but this schedule developed by the Influencer Marketing Hub is a good place to start. They examined over 100,000 posts and discovered that the posts with the highest engagement were published at the following times (in EST):
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 PM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Sunday: 7 AM, 8 AM, 4 PM
Remember, this study was conducted in late 2019, and a lot has changed since then. Your best bet would be to start with this schedule and then adjust as needed based on your audience.
Here's a sample content calendar based on these posting times, complete with video ideas to get you started.
How Do You Promote a TikTok Video?
TikTok, like other social media platforms, allows users to pay to promote their posts in order to increase their reach. This doesn't have to be expensiveâ€”you have complete control over how much you spend. However, this can help drive a few thousand views to your posts, allowing them to gain traction.
Interested? To boost your TikTok posts, follow the steps below.
1. From your published post, click the three dots to reveal more information. Then select "Promote."
2. Determine your goal (more video views, more website visits, or more followers). TikTok will devise a promotion strategy based on the goal you choose.
3. Select your audienceâ€”create your own or let TikTok do it for you.
4. Determine your daily budget and campaign duration.
5. Choose your payment method and begin marketing.
If you go this route, use it sparingly until you figure out what kind of content and posting schedule works best for you. This will provide you with useful insights into how to help your posts succeed organically. Additionally, boosting posts that have already proven to resonate with your viewer will generate better results for your budget.