Cloud-Based eCommerce Platform: Benefits, Features and Development

Reverbtime Magazine -
  • 1
  • 107
Scroll Down For More

Recent technological advancements have changed the way we go about our regular life. Data is the current focus of every application and software and is necessary for developing appropriate technology. Developers are also coming up with more and more solutions to handle the large amount of data generated. If you explore the recent technological advancements in the retail industry, you will come across cloud-based solutions. But what exactly is a cloud-based eCommerce platform?

Although the technology is quite advanced, retailers have successfully integrated cloud-based solutions to help their businesses grow. Due to the change in customer purchase preferences, online businesses have significant growth potential. A cloud-based eCommerce platform can help businesses expand, generate more revenue, and save on additional costs.

So, are you interested in how a cloud-based eCommerce platform can take your business to greater heights? Let's jump right into it!

 

What Exactly Is A Cloud-Based eCommerce Platform?

Before we discuss what a cloud-based eCommerce platform is all about, it would be better to talk about ˜cloud'. In simple terms, the cloud refers to an extensive network of countless remote servers all over the world. These servers make it easier to store and manage data and run applications that use the same.

Now that we know what the cloud is, let's move on to cloud-based eCommerce platforms. A cloud-based eCommerce platform is a one-stop platform that helps businesses easily manage their operations. When businesses choose quick and scalable cloud-based solutions, they can expect remarkable growth in customer base and revenue.

 

What Are The Different Types Of Cloud-Based eCommerce Platforms?

We have three types of cloud-based eCommerce platforms that allow users to better store, manage, and use customer data. These are:-


1. Infrastructure As A Service (IaaS) Platform

In IaaS, users rent infrastructure/physical resources like servers, networking, and databases to build an eCommerce platform. Although IaaS providers can offer some resource management, users are responsible for managing applications and other software that reside on top of the infrastructure. Some common vendors for IaaS include Amazon AWS, Digital Ocean, and Microsoft Azure.


2. Platform As A Service (PaaS) Platform

Although PaaS is similar to IaaS, it requires less infrastructure management. So, pre-defined operating systems and processes are available to handle resources. This allows developers to build their cloud-based eCommerce platform using the infrastructure. With PaaS, developers can focus more on developing application code as the time needed to manage infrastructure is significantly reduced.


3. Software As A Service (SaaS) Platform

If you're looking for ready-to-use commercial services, SaaS platforms are perfect. These offer both infrastructure and software management, and developers can simply configure the software as needed. SaaS is also perfect for developing custom solutions without much time and effort. If you're looking for custom eCommerce development services, ask your development team to work on SaaS to reduce costs.

 

What Are The Benefits Of A Cloud-Based eCommerce Platform?

Now that we know what a cloud-based eCommerce platform is, let us discuss the benefits they have. Some of these are:-

Scalable - Cloud computing is highly scalable and for a dynamic industry like retail, it is the perfect technology. So, a cloud-based eCommerce platform is perfect for businesses.

Highly Cost Effective - Since the cloud is hosted over the internet, businesses can avoid investment in physical infrastructures. This means that you also save on maintenance and service costs. Moreover, your initial investment will be lesser and based on the current size of your business.

Speed - On-site physical infrastructures are considerably slower than cloud computing. The bounce rate of your business will be low if you use cloud-based solutions and help boost conversion rates.

Automation - Businesses can reduce manpower and error rates with the help of automation. A cloud-based eCommerce platform allows businesses to customize solutions and automate processes without much investment.

Security - Cloud-based applications have methods to prevent system crashes and recover from them. Moreover, data storage in virtual infrastructures reduces the risk of failures, data thefts, cyberattacks, and much more!

 

What Features Must A Cloud-Based eCommerce Platform Have?

Due to the increased accessibility of cloud-based platforms, more and more people are using them to develop eCommerce applications. So, how can your eCommerce platform be different? Some must-have features that your cloud-based eCommerce platform should have are:-

Security - Most eCommerce platforms need to store user data and behavior for proper analysis. Moreover, these also help in creating better product lists and recommendations. So, we recommend focusing on the security of your cloud-based eCommerce platform.

Easy Payment Methods - Personal payment information should always be secure. At the same time, you need to keep them secure and accurate. Hence, your development team should focus on creating easy and secure payment solutions.

Push Notifications - These notifications are a great way to remind your users of discounts, referrals, and other updates regularly. They are also effective in increasing customer interaction.

Search Bar - When you offer hundreds and hundreds of products, it becomes a bit difficult for users to find what they're looking for. Adding a search bar can help them efficiently find the products they want.

Product Management - Creating listings and dynamic filters can help users narrow the product listings and find products that cater to their needs.

Wishlist - Another way to boost sales is to add the wishlist feature. Most users like to wishlist items they like for future purchases.

 

How Can I Develop A Cloud-Based eCommerce Platform?

To develop a cloud-based eCommerce platform, follow these steps:-


1. Find Your Target Audience

Every business needs to know about their customer preferences and behavior to reach them properly. You can analyze your competitors and their marketing strategies for a clear idea. Some common things you should do are:-

a. Find out the user demographics including age, location, and income level

b. Understand customer preferences through feedback and recommendations

c. Use social media to communicate and find out your target audience

 

2. Choose The Right Platform

eCommerce platforms like Shopify, WooCommerce, and Magento can help you get started. But, you need to choose one based on your business size and goals. If you find none of these suitable for your eCommerce platform, hire a developer to create custom cloud-based solutions.


3. Look for Companies Offering Custom eCommerce Development Services

There are several companies available, but we recommend choosing one with years of experience. You can check their portfolio to see if they can cater to your business needs and develop a custom-based solution.


4. Start Designing

Customer experience is key to an application and the success of a sales funnel. You can add different interactive features to ensure users spend more time on the app. However, ensure that the app doesn't look cluttered and accurately communicates business goals.


5. Launch the Development Process

As soon as the design and features are finalized, the development team should start working on the back-end code. Ensure that your cloud-based eCommerce platform is secure, scalable, and consistent.


6. Test the Product

Platform testing is one of the most crucial steps in the development of an eCommerce platform. It is essential to identify problems (if any) and ensure a positive customer experience. The development team should test the app across different devices, platforms, and browsers. Ensure that your eCommerce platform is not slow and does not have major glitches.

 

Conclusion

An eCommerce business is anything but simple. Retailers need to take care of data storage, payment processing, and other complicated problems. However, cloud eCommerce can help manage data easily and reduce costs. Moreover, a cloud-based eCommerce platform can help businesses adapt more quickly and efficiently. It is also an excellent option to reach more and more people.

So, why wait? Get a cloud-based eCommerce platform for your business today and reap its benefits!

Related Posts
Comments 1
  • wispaz technologies

    Elakhiya

    Great article!!! Thanks for sharing this valuable insight!!! it's helpful for our website Blazon.in

    Oct 09, 2023
Leave A Comment