One of the most important parts of your exhibition stand design
is its creativity. The more unique and innovative your stand is, the more
attendees it is able to draw in. Nowadays, every exhibitor is trying to make an
impactful impression on their audience. So, if you want to add that x-factor to
your stand design and pull in a big crowd at your booth, you must avoid the
below-mentioned exhibition stand design disasters:
1. A Closed-off Booth:
Your booth walls are not just the most overlooked part of
the stand but also the most crucial component of your stand that can negatively
impact your exhibition participation if not done correctly. Are the entry and
exit points on your booth make you feel claustrophobic? Then, it means you need
to incorporate some changes into your exhibition stand design to make it more inviting
and easily accessible.
2. Having too Much Lighting:
Illuminating your stand with the correct lighting elements
is a good way to grab the interest of your target audience at the event. Since
light also emits heat and your booth staff is the ones that are going to spend
their entire day inside the booth. So, you must understand which type of
lighting should be used and the number of lights you can use to make your
exhibit inviting. Remember lighting enhances the entire appeal of your
exhibition stand at the fairground. So, keep these in mind while selecting your
lighting elements for your exhibition
stand construction.
3. Messy and Cluttered Stand:
Which products should be put on display in the stand is a
common issue faced by almost every exhibitor. Your exhibition booth should have
enough space for the trade visitors to roam around freely. A messy and
cluttered stand will be able to deter your audience to go away from your stand
rather than a neat and well-organized stand that compels your intended target
audience to visit your booth.
4. Choosing the correct stand size:
It's a common misconception among exhibiting companies that
a large stand ensures great success for your exhibition participation, which
couldn't be further from the truth. The size of your stand-alone doesn't ensure
your success, but how you convince the attendees at your booth and turn them
into leads does. So, a large exhibition stand can also negatively impact your
lead generation capabilities if the large space remains unconstructive and
empty.
5. Graphic placement on your stand:
The graphics of your exhibition stand is an important part
of your trade show booth
display that makes sure to relay your brand's message to your target
audience at the show by placing it higher on the stand. Having a large-scale
graphic that is starting to blur is definitely not the way to promote your
brand. Make sure to use the proper formatting and correct image resolution
before printing your exhibition
stand graphics. Since it greatly affects the image of your brand, it
should be treated with extreme care and caution.
You should be wary of these mistakes when planning for your
next event in Dubai. If you want to have guaranteed exhibiting success for your
business, then consider teaming up with Zumizo International.
We are your reliable trade show booth builders in Dubai that provide
comprehensive stand design
and build services across the entire Middle-eastern region. Whether
you're a first-timer or a frequent exhibitor, you can entrust us with your exhibition stand construction in
Dubai.
