What differentiates electronic commerce (ECommerce) from traditional
commerce is time. But what is e-commerce?
The answer lies in making, showing, or living the
differences: while the experience in ECommerce is summarized in the purchase
and payment via the internet, in traditional commerce it requires the investment
of a significant time of life, both in the outbound transfer, purchase of the
good or service, and return transfer, all in person.
Without a doubt, it should be noted that the evolution of
trade in goods and services has had a significant impact on social dynamics,
however, in the transactional process, three fundamental aspects affect the
user experience: trust, quality, and transportation.
The user experience in the field of e-commerce conceives a
starting point, in which the marketing strategies applied by the company play a
fundamental role to be noticed.
The user, who is simply an online buyer who wants to
purchase a product online, follows a whole purchase route, starting with a
store's product catalogue, selection, and payment.
In the latter, you have a range of payment methods: credit
cards, transfers from the bank account or payment processors, all within reach
of your mobile phone, laptop, tablet or desktop computer, without having to
move from home. , from work or while running errands.
There are many top-rated exporters in India, e.g. Exfro, which is now using online e-commerce stores
to increase its sales.
What is significant in e-commerce?
We had previously mentioned that three fundamental aspects
affect the user experience: trust, quality, and transport.
There are buying and selling platforms that are provided as
intermediaries, to take care that the transaction is carried out, without any
of the parties being harmed. Because many users fear paying, but not receiving
the product, or receiving a poor quality product, far from the standards
offered.
However, as the number of large and small companies grows
every day in the digital universe, fraudulent schemes have already been losing
ground.
The point is that humanity has already immersed itself in
the honey of the digital age, technology is facilitating processes and
shortening times, so that, at the point where global society is, there is no
going back. , there is no way to undo anything advanced.
That is why, in this evolution of commercial relations,
e-commerce managed to lighten the load in terms of time. We can make purchases
or pay for services, while other activities are carried out. In this way,
people save a significant amount of time that they could use to carry out other
activities.
Logistics in the dynamics of ECommerce in 2024
Surely, an entrepreneur within the jaws of online commerce,
wondered how to improve the user experience. It is a basic question, and,
therefore, the starting point to undertake a strategy that allows attracting
customers and thereby increasing profits.
A good marketing campaign will undoubtedly attract many
users interested in the products, although it is proven that it is not only the
product itself that drives the acquisition, it is also the package of
advantages that the purchase contains.
For example, there are online stores in which the shipping
costs are borne by the user and others in which the shipping is borne by the
store. Undoubtedly, the user will prefer the second option, even if it means
paying a little more. In aspects such as those described, the importance of
Logistics in e-commerce is understood.
The logistics in e-commerce is the only palpable process of
the entire purchase route and is the essential key to success. The
post-purchase process is called logistics, not disconnected from the store.
The objective is to carry out the transfer of the product,
from the physical spaces of the store, company, or business, to the customer.
Only until the customer receives the product and expresses satisfaction, is the
purchase process closed.
Many companies and online businesses hire the services of a
logistics operator, due to the advantages of leaving that task in the hands of
specialists in logistics for control and distribution of orders.
Thus, in this way, the company guarantees customer
satisfaction, leaving in the hands of an operator, who also requires customer
satisfaction to generate profits, consolidate and grow as a business, the final
phase of the purchase, which is, in summary, one of the advantages of
eCommerce.
The user experience (UX) in an eCommerce
UX is the most significant marketing strategy for eCommerce
today since it generates trust in other potential buyers, shows the quality of
the product, and, therefore, is a stimulus to increase sales.
The perception, be it positive or negative, the company uses
a good user experience to improve. One of the characteristics of the eCommerce
era is competition.
There are no limits to businesses, ventures, or companies on
the web, every one of these business models works in terms of generating
profits and keeping a significant portion of the clientele.
That is why digital marketing is gaining ground in advertising,
however, the satisfaction of the buyer or buyer has generated: the quality of
the service and the advantages of the purchase offered by the seller.
The prices of the products in an eCommerce
One of the aspects in which a potential buyer of the product
offered is set is the price. Many online entrepreneurs use the pricing strategy
based on the cost of the merchandise, others set the price based on the market,
the truth is that a profit margin will always be established, to maintain a
healthy level of profits.
However, competition in the digital realm has stimulated a
price contest in which the customer is the one who obtains the greatest
benefits. Almost all businesses already have eCommerce and strive to achieve a
good user experience. We hope this article has given you tips on how to sell
online and on UX.
