With more than 800 million monthly users, Instagram ranks at the top of the biggest social media platforms globally. If done strategically, Instagram marketing can help you reach your target audience, increase your engagement rate and boost conversions. Clearly, getting desired results from Instagram marketing is quite challenging in todayâ€™s competitive business landscape. Well, hiring a professional social media marketing company can help you gain astonishing results for your business.
Instagram is a very popular photo and video-sharing platform that can help businesses and content creators expand their reach and boost interaction with their customers. Today many businesses are already leveraging the power of Instagram marketing. After all, it is a powerful marketing tool that helps businesses improve their online presence and boost brand visibility.
Clearly, Instagram is a highly visual platform where you can showcase your offerings in a cool and interesting way. Industries such as food, fashion, beauty, travel, gardening, events, and home dÃ©cor enjoy enormous success by including Instagram in their marketing strategy.
Still not convinced about Instagram Marketing?
Letâ€™s dive into some more reasons why businesses should be on Instagram:
More People Are Using Instagram
Do you know that approximately 2 billion people of the worldâ€™s population are active on Instagram? According to a recent survey report, an Instagram user spends at least 30 to 45 minutes daily on Instagram. With so many people active on Instagram, there is no limit to success on this amazing social media marketing platform. However, having a dedicated Instagram strategy is required to reap great results from Instagram.
Businesses of all Sizes Can Shine on Instagram
Whether you are a small business owner, a mid-sized agency, or a big organization, Instagram has become increasingly important for every business. Certainly, desired results require consistent efforts but you need to understand that success will not come overnight.
Consistent efforts on Instagram can help you increase your brand awareness, expand your business reach, improve your engagement rate, and boost sales. Keeping an active presence on Instagram and maintaining post consistency can help you shine your business online.
Businesses Can Collaborate with Influencers to Build Brand Awareness
Influencer marketing is booming at an alarming rate. In fact, it is one of the most effective marketing techniques that can help you increase your brand awareness and increase sales. Who are influencers? Well, influencers are high-level, high-powered social media users with a huge customer base. Collaborating with influencers on Instagram can help you accelerate your business growth in every aspect.
Instagram marketing is competitive. Want to gain desired results from Instagram marketing?
Letâ€™s dive into some effective tips to promote your offerings on Instagram in 2023:
Use Instagram Reels
If you want to spotlight your business on Instagram, then the Instagram reels feature is one of the most effective ways for you. Today, people spend a lot of time watching reels on Instagram. Instagram reels enable creators, users, and business owners to share engaging videos to grab the attention of the targeted audience and increase the engagement rate.
The best part is that there are so many features that you can use to create enticing videos for your business. Another reason for including reels in your Instagram marketing strategy is that it is the first thing a user sees when opening the Instagram application.
Update your Instagram Application Frequently
Updating your Instagram application regularly is extremely important. Always remember that gaining followers on Instagram is only half of the growth equation. Things on Instagram upgrading frequently. So, itâ€™s important to keep your eye on every Instagram update.
Engage Your Audience
There are so many ways to boost engagement rates on Instagram. One of the most effective ways to boost engagement rate on Instagram is quick response. Many businesses and content creators do not spend time responding to comments and message requests. If you want to gain real growth on Instagram, then you need to engage with your audience properly. Always, respond to comments and messages on your account. An increased engagement rate improves the chance of appearing your content on the top of your Instagram feed.
Select the Appropriate Hashtags
Appropriate hashtags are very important to reach the right audience on Instagram. Including the right hashtags in posts can help you expand your Instagram audience and gain more reach. You can use up to 30 hashtags in a single post on Instagram. However, there is no need to overuse hashtags in a post. In order to get real outcomes, you need to use appropriate hashtags in your posts. Marketing experts suggest using a maximum of three to five hashtags in a post. Use hashtags but wisely!
Create Excellent Captions
A caption is very important in an Instagram post. Appropriate captions and hashtags send signals that your content is engaging and relevant too. You can use 2,200 characters as the Instagram caption. So, if you have a compelling story, then share it via caption. Apart from this, you should keep experimenting to know what works for you.
Share Content at the Right Time
Timing matters a lot in the social media marketing landscape. If you want to get the attention of your targeted audience, then you need to share content at the right time. According to a recent survey report, Wednesday at 11 am is the best time to share content on Instagram. But you can identify the right posting time by checking the insights of your Instagram account.
Keep Things Original and Brand-Focused
Uniqueness and consistency matter a lot. Always remember that the Instagram algorithm gives priority to unique and relevant content. So, make sure that all your content is original and brand-focused as well. In order to maintain consistency, you can craft an Instagram marketing content calendar.
Instagram marketing is important for every business. However, you need to follow the latest Instagram marketing trends and techniques to gain a competitive edge in the online marketing landscape. Apart from this, you should focus on upgrading your Instagram marketing strategy timely. Relying on a single strategy may not bring desired results.
Sachin Agrawal is an Enterprise Architect and heads up Business & Technology at Tarika Technologies. He carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling his technical ideas into creating innovative solutions, he is a practitioner of Haidong Gumdo and at his leisure, taps the Cajon and strums his Guitar! You can connect with him on LinkedIn.