When artificial intelligence (AI) was first unveiled to the
world, many might have dismissed it as a fad.
However, AI has since proven to be a revolutionary force,
transforming multiple industries and processes. Technology has also evolved
into many disciplines, each targeting specific areas of efficiency.
This article looks at a unique facet of Artificial
Intelligence known as generative AI.
What Is Generative AI?
Generative AI is a discipline of artificial intelligence
that uses advanced models to create new content with minimal or no prompting.
The commonly generated content includes texts, images, audios, videos, and 3-D
renderings.
generative ai services are designed to perform out-of-the-box assignments based on
pre-fed data. They can engage in realistic conversations by responding to
queries, summarizing long-form content, sorting large volumes of data, etc.
These programs have an incredible ability to multitask,
which makes them a welcome inclusion into processes that ordinarily require
human intervention.
How Do Generative AI Services Work?
Generative artificial intelligence uses machine learning
(ML) models to learn patterns and relationships between human-created content.
This process involves feeding large datasets into the system using supervised
learning.
In supervised learning, two data sets are fed into a
generative AI software - human-created content and corresponding labels. With
time, the program can generate content similar to pre-learned information.
Applications of Generative AI Services
1. Drafting Email Copies
Coming up with a compelling email copy used to be a tough
nut to crack for marketing teams. Not anymore.
With generative artificial intelligence services, marketers
can tap into previously unpenetrated markets through stellar marketing copies.
These programs let you draft multiple emails within a matter of minutes so you
can maximize your lead-generation campaigns.
You could even customize each email copy further to suit the
intended recipient. Simply feed your clients’ information into generative AI
software ahead of time. When sending out email copies, the application will
automatically address each recipient by name or recommend the ideal engagement
hours based on their time zones.
2. Supporting Public Relations Campaigns
It takes hours, sometimes days, to manually put together a
convincing press release (PR). Unfortunately, specific scenarios may require
you to prepare a media briefing on short notice. A classic case is when doing
damage control on a rapidly evolving publicity nightmare.
Generative AI services have proven incredibly useful for
companies grappling with PR issues. These solutions let you develop a fast
press release to mitigate damage to your brand’s image.
It doesn’t matter whether you’re a petroleum mining
corporation dealing with a tragic oil explosion or a government agency facing
an uprising on account of poor civic policies. You can rely on a generative AI
application to whip a press release that will restore public confidence in your
office while baffling your competitors.
3. Optimizing Business-As-Usual Solutions
Artificial intelligence, in general, has positioned itself
as a reliable solution for firms seeking to optimize their business-as-usual
(BAU) practices. This technology may aid various BAU aspects, including
maintaining employee payrolls, preparing invoices, and sales predictions.
Generative AI supports BAU strategies by accelerating
efficient communication across the various levels within an organization.
Company secretaries can leverage generative AI to quickly
draft notices of meetings to various stakeholders. Internal secretaries may
also deploy these innovative solutions to prepare memos, flyers, brochures, and
other crucial company documents.
Customer experience is another BAU aspect that you may
improve with generative AI. That’s especially true if the tool includes a
chatbot through which you can engage your clients before a human support
assistant is available.
4. Preventing Cyber Attacks
There’s an increasing risk of cyber threats to global
financial systems. And contrary to popular misconception, cyberattacks aren’t
very discriminating in picking their targets. Every business is fair game,
regardless of its location and size.
Integrating generative artificial intelligence into your
company’s operations can help to stop hackers in their tracks. This software
prevents cyberattacks by mimicking a wide range of potential threats based on
pre-fed data.
They then send out signals upon the slightest detection of a
breach. This allows your in-house cybersecurity team to pick up the red flags
and respond to the threats appropriately.
5. Improving Data Privacy and Compliance
One-way cybercriminals gain unauthorized access to systems
is by stealing sensitive company data. This could be information about the
company’s financial records, marketing strategies, and employees.
Fortunately, this is another area where generative AI
services have proven remarkably useful.
First, Generative AI
software would need to be trained with privacy-preserving algorithms. Two
sensitive and non-sensitive datasets would then be fed into the system.
Any unauthorized access to your company’s sensitive data, be
it from hackers or employees with no access privileges, would quickly be
plugged. This can help achieve data privacy and compliance, saving you from
costly penalties.
6. Predicting Sales and Demand
Generative AI services aren’t limited to content generation.
These programs can perform various AI functions, including sales and demand prediction.
Marketing executives can use generative AI to discover new
consumer trends and analyze vast, unstructured data.
These insights might help to predict sales, allowing you to
gain a competitive edge and accelerate revenue timelines.
Wrap Up
Generative artificial intelligence may be disruptive.
However, the perks of adopting this revolutionary technology far outweigh any
drawbacks. Whether you steward a multinational company or are a local startup,
you’ll benefit immensely from incorporating generative AI into your business
operations.
