Once upon a time, acquiring high-quality connections to your
site was a crucial aspect in determining your site's position in the search
engine results pages (SERPs) for your chosen keywords.
If you had links with keyword-rich anchor text, your chances
of ranking better in the SERPs were considerably greater.
If you lost a link from a site with high authority, such as
CNN, your rankings may have dropped.
These were the golden years.
Now that Google is far more sophisticated, connections are
still crucial, but acquiring a high-quality link is more difficult than ever.
Is it valuable?
In such case, what are the appropriate questions to ask a
prospective guest post service provider?
Let's investigate by examining some criteria for evaluating
guest blogging and blog outreach services.
Evaluation Criteria for Guest Blogging and Blog Outreach
Services
Do You Make Your Link Inventory Available?
Request the link inventory from the service provider so you
may examine the linkages before proceeding.
If the seller gives a list of sites where your link and
material will be published, ensure that the sites' content is relevant to your
company.
Use Ahrefs or SEMrush to determine if the websites have
sufficient organic traffic, links, social endorsements, etc.
A site with a DA of 30 or above may be worthwhile to pursue.
In general, the more the domain authority, the better it is (but not always).
Tell the seller that you want a site that is popular, has
links, has amazing content, etc. if the site lacks any analytics. If not,
attempt to get a refund.
Can You Provide Examples of Content You Have Written and Links You Have Secured?
So that you may assess the provider's quality, request
examples of the links they have obtained and the material they created to get
them.
If the information is well-written, of good quality, and
beneficial to end consumers, then the seller is likely legitimate.
Exists an established procedure for evaluating content?
Always examine the quality of the content:
- Error-free in terms of spelling and grammar.
- Excellent punctuation
- Readability.
- It offers value.
If you discover any of these issues, request a revision and
ensure you are satisfied with the information they provide.
How many revisions of content do you provide?
Determine how many article changes they give for guest blogging services.
Typically, providers will offer up to two changes on written
material.
If you are dissatisfied with the link or the information,
ensure that they can give you with an alternative website or fresh content.
Focusing on client satisfaction might result in repeat
purchases and positive ratings.
Will the Content Include Only Links to My Website?
Check to determine whether they are connecting to other
sites when they compose the material, or if the content simply includes
connections to your site.
There is nothing wrong with a few sites being linked in the
text, but if there are five to ten sites, your link will not be as valuable as
if it were the only one.
Do You Provide 100% Unique Content?
Inquire as to whether they employ Copyscape to ensure that
the material is unique.
Search engines like original, high-quality, and valuable
material. If you discover that the content is copied elsewhere, request
original material.
If the service does not provide original material, you
should take your business elsewhere.
Where in the content will the link(s) be located?
Request the location of the link inside the content.
The link should be put as near to the page's header as
possible.
If you see that the link will be put in the footer, this
might be detrimental rather than beneficial.
Especially on large websites, footer links might raise red
flags with search engines.
Imagine establishing 1,000 connections in 10 minutes.
Wrapping Up
If you are going to utilise guest blogging services, as
astute as possible and only accept links from relevant, non-spammy websites
with keyword-rich anchor text.
Be wary of any dealer that does not reveal their inventory
or who has spammy connections, etc.
Utilize branded anchor text via Seo Company in India and
ensure that the material is meaningful and beneficial to the end user. In the
future, it's also a good idea to markup your links with link properties to give
Google the correct signals.
Do not get too preoccupied about domain authority (DA). Some
of the sites with a low DA might increase their DA over time.
