How Artificial Intelligence is Transforming the iGaming Sector

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It would be fair to say that advancements in technology have powered significant growth in iGaming in recent years, helping it become one of the most lucrative industries in the world.

One of the most significant innovations to impact the sector since the turn of the 21st century is Artificial Intelligence (AI) technology, both on existing and newly-launched casino sites.

While AI dates all the way back to the 1950s, it cannot be denied that its true potential has not yet been fully uncovered by technology experts.

With that in mind, we take a closer look at some of the primary ways AI is currently helping to shape improved experiences for players in the Middle East and North Africa (MENA) region.


Enhanced Gameplay Experiences

Several of the big-hitters in the European iGaming industry have already made massive inroads in establishing a significant presence within MENA nations.

For instance, thousands of people now play 888 Casino at Kuwait, with the site offering easy access to some of the most exiting new casino games in the business.

The operator uses AI technology to determine which games are the most popular and which features on their site may be in need of improvement.

AI is also used to create increasingly personalised gameplay experiences, which plays a key role in operators attracting new players and retaining existing ones.


Supporting Customer Service

In a region where casino games are new to many people, it is imperative for operators to offer top-class customer service options throughout the year.

Many sites now use AI-powered chatbots, which have the capability to resolve common queries and thus ease the workload on human support agents.

AI uses Natural Language Processing (NLP) technology to interact with players via the digital chat service, with the aim of resolving issues without the need to escalate them further up the scale.

This effectively makes the operator's customer service a 24/7/365 operation, which significantly boosts the level of support they offer to their players.


Ensuring Sites are Fair & Safe

Much like other major jurisdictions, legislators in the MENA region want to ensure that the iGaming sites which operate in the region offer a fair and safe environment for people to enjoy casino games.

AI technology plays a crucial role in establishing this, providing operators with the necessary tools to ensure the games are fair and their sites are completely safe.

This point is particularly prevalent where payment fraud is concerned, with AI helping to significantly reduce the risk of someone's identity being stolen.

AI can also be used to monitor player behaviour, which serves to eradicate instances where people collude with each other in popular table games such as poker.

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