Reviews are the key to growing apps on any app store and boosting their visibility. Before installing any app, most users prefer going through ratings and reviews as they provide insights into the quality of the app. Users get to know if apps are safe, user-friendly, and offer amazing user experience.
Just like you can't expect people to remember to put the milk back in the fridge, you can't expect users to leave a review or rating without being prompted. In fact, users are more likely to leave bad ratings than they are to give feedback when they're satisfied with your app. And we all know what having more negative reviews means ” doomsday.
Customer reviews for apps come in the form of a star rating and detailed comments. The customer expands on their reasons for choosing that rating in the comments section. This helps the app developers get an idea of what people like and don't like about their product.
Even though buying app reviews on app stores is not ethical and can get your apps banned or removed from app stores if caught- if you still want to use this strategy, there are a few benefits that app reviews can help you with in general. Let's have a look.
To improve the overall rating
App stores like the Google Play Store and Apple App Store ask users to submit a rating as well while they are publishing reviews. This rating collectively influences the overall rating of the app. Better reviews and ratings can help you boost the overall rating and create good impressions in the mind of users considering your app to use.
Good reviews from users can help increase your app's downloads exponentially. If users say your app is valuable or has a great user experience, this helps potential new users understand that it is worth downloading. This can also improve your app's visibility in the app store.
To provide an expert insight
Reviews are not only done on app stores but also on websites that promote apps. Using these websites to get your app review published can be a key to unlocking the further growth of your mobile app. Users looking for an app of your genre can read these positive reviews shared by experts about your app. Such reviews can be a great way to boost installation rates and even the overall visibility of your app on app stores.
When you need users to fill out a survey or questionnaire, you can also give bonuses or rewards. Your marketing's strengths and weaknesses are rapidly apparent once you scientifically evaluate the data at your disposal.
Making apps visible on search engines
Web search engines and app store search engines also use reviews and ratings as references to show top results. Good reviews can convince these search engines positively for your app and improve the probability of your app getting listed among the top results whenever a relevant search is done by potential users. This is one of the most popular ways that app marketing experts target their app marketing strategies around.
Convincing new users to install the app
So you've got your story all figured out. Congrats! The next step is making sure your preview video really pops and differentiates itself from the competition. But don't forget-- it's important to keep your video in line with your brand narrative and app aesthetic. Otherwise, users will be left feeling confused and unimpressed.
As mentioned earlier, user reviews are helpful in creating a positive impression. Users can also use these reviews to clear any possible doubts they may have regarding the app's quality. Reviews can help them find out how smoothly the app runs, how easy to use its user interface is, how many important features the app offers, etc.
Improving the overall brand image
Good reviews not only boost the app's reputation but also influence the overall reputation of the brand that has built the app. These reviews give potential users the impression that the development company is trustworthy and has a history of delivering apps of amazing quality.
If you want your app to make a good impression, it's important to get the branding right. This means using the right colors, logos, and other elements that will make your app look professional and on-brand. By taking the time to get these details right, you can expect to see better results from your brand marketing efforts.
Using good reviews for social media promotions
Reviews are meant to show off and for an effective marketing campaign, good reviews are super helpful. You can display these good reviews as a part of your social media strategies and help your app and company build a good reputation across multiple platforms. Plenty of organizations use these reviews in ads with videos, photos, posters, and more.
Once you get the downloads you need, encourage new users to sign up with their social media accounts. This will make social media sharing much easier in the future. Similarly, add social media buttons and other shareable CTAs to your app. You may need to offer rewards, such as challenges and other fun activities, to get users to share content from your app.
Boosting the sale of your products
If you own an e-commerce app that sells products or services, good reviews can be helpful in boosting your sales and overall conversion rates by building trust in potential customers' minds. Reviews can define features of products or services sold on the app, the quality that customers receive, and additional information as well such as packaging quality, duration of the delivery, product's age, etc.
It is noticed that the apps with a 3-star rating lose around half their potential downloads, while those rated 1-2 stars may as well not bother, seeing as they lose nearly every download. All your optimization efforts become pointless if your app has less than 4 stars. So, working on positive reviews can boost your sale a lot.
Increasing the overall revenue
As we mentioned earlier, positive reviews can lead to better conversions and sales, it can help boost overall revenues as well. Better sales can help app developers achieve better returns on investments made to build, promote, maintain, and upgrade apps. In the competitive landscape, these reviews can also be helpful in ensuring that the business remains profitable by inviting and convincing more and more customers.
Boost Customer Engagement
There are certain features that app owners can include in their app to boost engagement levels and, as a result, increase brand loyalty and revenue generation. Focusing on engagement is a sure way to improve important metrics such as customer lifetime value and ROI.
When it comes to user segmentation, there are a few key things to keep in mind. Personalized in-app messages, recommendations, and a better understanding of the average customer's journey are all important. But it's also important to look at other elements of the app, like loyalty programs, discounts, and feature upgrades. And of course, you can't forget about the basics: things like UI/UX design and accessibility that will shape the overall customer experience.
Help to improve Business Operations
It's important to understand that both positive and negative reviews play a role in improving your business. Constructive criticism can be difficult to hear, but it's essential to listen to your customers in order to improve your business. Reading and responding to reviews is one way to show your customers that you value their feedback and want to create the best possible experience for them.
If you receive a negative review, it could uncover an issue with your business, operations, or even an employee that would have otherwise gone unnoticed. Your customers' feedback is important, so it's crucial that you listen to what they have to say.
Shaping the long-term goodwill
Good reviews can influence the user to install the app and build a long-term relationship with the potential user. For goodwill that remains long-term, good reviews can be very helpful. Users can get convinced that a massive number of people out there love your app.
Wrapping up
As GlobalNewsWire report says, the mobile application market is expected to grow with a CAGR of 13.1% between 2022 to 2028. By 2028, the entire market is expected to be worth $434.33 billion. These numbers state the massive landscape of the mobile app market and how competitive it is and it will be in the future. So, to thrive or even survive, it will be crucial to adopt effective practices including attracting more positive reviews for your apps.
There are hardly any departments in your business that won't benefit from incorporating a mobile app, from branding and customer service to marketing. A mobile app can help you streamline your operations, improve communication with your team, and provide a better experience for your customers.
Other popular strategies to survive the competitive landscape also include adopting best practices for building apps. For instance, there is a rise in the practices like low-code app development, automated app testing, flutter app development, etc among developers across the globe. You can read more about such best development practices on Reverbtimemag where we publish well-researched tech blogs regularly for you to read.
Author Bio -
Xavier Lewis is a Senior Content Writer at MobileAppDaily, a leading tech news portal that covers all the latest happenings in the digital world. He love to write articles in the niche of technology and companies associated with it. He also works as a freelancer providing valuable content to multiple clients across different domains.
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That's very useful post for me.