Casino Affiliate Programs Have Increased Their Earnings in the First Half of 2023: Here Is Why These Programs Are Successful
The iGaming industry is expected to hit $127.3 billion by
2027 with an 11.5% CAGR. One of the major factors driving this rapid growth is
affiliate marketing. A 2022 iGaming Business Affiliate Network survey showed
that roughly 74% of iGaming companies claim to attract new players through
This has been the year for affiliate programs, especially
casino-related programs, where a meteoric rise in earnings was recorded during
the first half of the year. As we approach the closing stages of this highly
successful year for affiliate marketers, let's take a moment to discuss some of
the reasons why these programs have been so successful. Some of these affiliate
brands, including big hitters such as SEOBROTHERS, have been awarded by
industry experts at SiGMA CIS Awards.
This article will also highlight the year's big winners and
top companies in the sector.
How Do Casino Affiliate Programs Work?
The iGaming industry is one of the most competitive
industries in the world today, with casinos around the world finding different
means to attract new players. The casinos cannot operate without bettors as
there will be nobody to offer their services to. That's why the concept of
casino affiliate marketing was created. Casinos partner with affiliate
marketers to promote their brand and attract new players, and then the casino
rewards affiliates for every new client they attract.
Casino affiliate marketers simply have to find ways to
constantly bring in bettors to their affiliate casinos with a special focus on
high-quality clients who wager large amounts. These marketing companies achieve
this through the use of reviews or infotainment websites, landing pages, or
blogs where they share important info about the casinos and also links players
can click and visit to start playing. Some companies focus on email marketing,
while others prioritize social media advertising. Whichever method is used, the
goal is to attract players to their partner casinos.
Why These Programs Are Successful
The same 2022 iGaming Business Affiliate Network survey also
revealed that 69% of iGaming companies planned to increase their affiliate
marketing budget this year. This decision was influenced by the significant
success of affiliate programs last year. This success has managed to grow even
bigger this year, with the casino affiliate marketing industry expected to
reach exponential heights in 2023. There are several reasons why these programs
have been so successful.
For one, the 2020 pandemic brought about a change in the
dynamics of gambling, with players now preferring to play casino games online
from their homes. This has led to massive growth in the iGaming industry in
terms of players and has also provided more opportunities for these programs to
Secondly, casino affiliates have heavily improved their
digital marketing skills. These companies now employ top-notch digital
marketing techniques like SEO, email networking, social media advertising, and
healthy affiliate networks. These changes have led to massive improvements in
the quality of traffic being generated and have also increased conversion
Furthermore, the public perception of online casino gaming
is slowly changing, with more governments now legalizing it. This has allowed
these programs to reach out to new jurisdictions and attract more players.
There's also been a focus on data-driven optimization thanks
to increased partnerships between the casinos and affiliates. More data on
leading metrics are now being shared, allowing affiliates to identify solutions
that are more effective and focus more on them.
Finally, better payment structures like performance-based
commissions and lifetime player values have led to affiliates securing
long-term earnings for attracting loyal and high-quality players.
Top Companies in the Sector
While 2023 has been a strong year for casino affiliate
programs, some companies have clearly had it better. Here are some of the top
companies in the sector.
Since its launch, SEOBROTHERS has managed to create a brand
synonymous with success. This is evident in their numerous award wins this
year. The company is behind popular brands like Casino Canada, MightyTips, and
Slots Judge and was recently crowned Affiliate of the Year at the SiGMA CIS
Awards (look about it here: https://casinocanada.com/news/sigma-the-affiliate-of-the-year/)
hosted in Limassol, Cyprus, in September.
This is in addition to the AffPapa Affiliate Agency of the
Year award they won earlier in the year. Head of Content at CasinoCanada.com
Dmitry Rogalchuk was very proud of the company's achievements so far. According
to him, it's nothing less than the agency deserves for all its hard work this
year. SEOBROTHERS are committed to growing websites, outpacing competitors, and
generating profits, three objectives they've achieved superbly this year.
AskGamblers is a common name in the online casino scene, and
this is a result of their hard work and dedication to delivering the best
casino reviews and rankings. They are one of the most visited platforms in the
industry and generate tens of thousands of new depositing clients for various
casinos every year. The company also has multiple prestigious awards in its
catalogs and is currently one of the top companies in the sector.
The Bottom Line
Casino affiliate marketing is a simple system where the
casino rewards affiliate marketers for attracting new clients. The iGaming
industry is growing rapidly, and casino affiliates are at the forefront of this
This year has seen top affiliate programs like SEOBROTHERS
and AskGamblers record enormous earnings, and this has been down to several
factors like growth in the number of players since the pandemic, an improvement
in digital marketing skills, a slight change in public perception, and better