How Casino Affiliate Programs Have Increased Their Earnings in 2023

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Casino Affiliate Programs Have Increased Their Earnings in the First Half of 2023: Here Is Why These Programs Are Successful

The iGaming industry is expected to hit $127.3 billion by 2027 with an 11.5% CAGR. One of the major factors driving this rapid growth is affiliate marketing. A 2022 iGaming Business Affiliate Network survey showed that roughly 74% of iGaming companies claim to attract new players through affiliate marketing.

This has been the year for affiliate programs, especially casino-related programs, where a meteoric rise in earnings was recorded during the first half of the year. As we approach the closing stages of this highly successful year for affiliate marketers, let's take a moment to discuss some of the reasons why these programs have been so successful. Some of these affiliate brands, including big hitters such as SEOBROTHERS, have been awarded by industry experts at SiGMA CIS Awards.

This article will also highlight the year's big winners and top companies in the sector.

 

How Do Casino Affiliate Programs Work?

The iGaming industry is one of the most competitive industries in the world today, with casinos around the world finding different means to attract new players. The casinos cannot operate without bettors as there will be nobody to offer their services to. That's why the concept of casino affiliate marketing was created. Casinos partner with affiliate marketers to promote their brand and attract new players, and then the casino rewards affiliates for every new client they attract.

Casino affiliate marketers simply have to find ways to constantly bring in bettors to their affiliate casinos with a special focus on high-quality clients who wager large amounts. These marketing companies achieve this through the use of reviews or infotainment websites, landing pages, or blogs where they share important info about the casinos and also links players can click and visit to start playing. Some companies focus on email marketing, while others prioritize social media advertising. Whichever method is used, the goal is to attract players to their partner casinos.

 

Why These Programs Are Successful

The same 2022 iGaming Business Affiliate Network survey also revealed that 69% of iGaming companies planned to increase their affiliate marketing budget this year. This decision was influenced by the significant success of affiliate programs last year. This success has managed to grow even bigger this year, with the casino affiliate marketing industry expected to reach exponential heights in 2023. There are several reasons why these programs have been so successful.

For one, the 2020 pandemic brought about a change in the dynamics of gambling, with players now preferring to play casino games online from their homes. This has led to massive growth in the iGaming industry in terms of players and has also provided more opportunities for these programs to attract players.

Secondly, casino affiliates have heavily improved their digital marketing skills. These companies now employ top-notch digital marketing techniques like SEO, email networking, social media advertising, and healthy affiliate networks. These changes have led to massive improvements in the quality of traffic being generated and have also increased conversion rates.

Furthermore, the public perception of online casino gaming is slowly changing, with more governments now legalizing it. This has allowed these programs to reach out to new jurisdictions and attract more players.

There's also been a focus on data-driven optimization thanks to increased partnerships between the casinos and affiliates. More data on leading metrics are now being shared, allowing affiliates to identify solutions that are more effective and focus more on them.

Finally, better payment structures like performance-based commissions and lifetime player values have led to affiliates securing long-term earnings for attracting loyal and high-quality players.


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Top Companies in the Sector

While 2023 has been a strong year for casino affiliate programs, some companies have clearly had it better. Here are some of the top companies in the sector.

 

1. SEOBROTHERS

Since its launch, SEOBROTHERS has managed to create a brand synonymous with success. This is evident in their numerous award wins this year. The company is behind popular brands like Casino Canada, MightyTips, and Slots Judge and was recently crowned Affiliate of the Year at the SiGMA CIS Awards (look about it here: https://casinocanada.com/news/sigma-the-affiliate-of-the-year/) hosted in Limassol, Cyprus, in September.

This is in addition to the AffPapa Affiliate Agency of the Year award they won earlier in the year. Head of Content at CasinoCanada.com Dmitry Rogalchuk was very proud of the company's achievements so far. According to him, it's nothing less than the agency deserves for all its hard work this year. SEOBROTHERS are committed to growing websites, outpacing competitors, and generating profits, three objectives they've achieved superbly this year.

 

2. AskGamblers

AskGamblers is a common name in the online casino scene, and this is a result of their hard work and dedication to delivering the best casino reviews and rankings. They are one of the most visited platforms in the industry and generate tens of thousands of new depositing clients for various casinos every year. The company also has multiple prestigious awards in its catalogs and is currently one of the top companies in the sector.

 

The Bottom Line

Casino affiliate marketing is a simple system where the casino rewards affiliate marketers for attracting new clients. The iGaming industry is growing rapidly, and casino affiliates are at the forefront of this charge.

This year has seen top affiliate programs like SEOBROTHERS and AskGamblers record enormous earnings, and this has been down to several factors like growth in the number of players since the pandemic, an improvement in digital marketing skills, a slight change in public perception, and better payment structures.

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