You've started a small business and want to connect with
customers online through a newsletter. This step-by-step guide will teach you
how to create and organize an email marketing newsletter.
What Exactly Is a Newsletter?
A newsletter is an email marketing tool that allows you to
share news and information about your company or personal life with your
current customers, potential clients, and other email list subscribers. The
best email newsletters are part of a larger email marketing strategy, with
email campaigns and newsletter content promoting e-commerce or new products and
driving traffic to your company's website.
Why are Newsletters Important?
Newsletters, especially professional ones, allow you to
connect with your email subscribers and establish a trustworthy rapport while
keeping them informed about your company. More importantly, it encourages your
email subscribers to interact with your company by reminding them of your brand
and what you have to offer through appealing marketing initiatives. A solid
email newsletter also enables you to monitor click-through rates and engagement
growth for each email campaign using digital marketing software metrics.
What to Include in a Corporate Newsletter
After coming up with a few newsletter ideas, you can choose
to either use a premade email template or create your own. The following design
components ought to be included in your newsletter if you decide to design it
yourself:
1. Business logo: The newsletter's colors should go well
with your logo's color scheme, which should be prominently displayed in the
overall design. With the help of graphic designer David Carson, learn how to
create a logo.
2. Call-to-action (CTA): This component may include
promotions, subscription opt-ins, pop-up windows, or sign-up forms that
encourage readers to interact with the landing page of your company's website.
3. Simple navigation: Your newsletter's functionality should
make it simple for your readers to read and explore.
4. Header: Your email newsletter template's catchy header
conveys your company's brand and grabs the reader's interest.
5. Images or graphics: Use images or other vibrant graphic
design elements to break up long paragraphs of text in your newsletter
campaign.
6. Main content: Make your newsletter's layout easy to read
and visually appealing, and most importantly, provide your readers with
relevant and valuable content.
7. Personalization: If possible, personalize your newsletter
by addressing it directly to each subscriber's name.
8. Subject line: Create an email subject line that catches the
attention of your readers and entices potential customers to open your
newsletter.
How to Create a Newsletter
Follow these steps to create your own professional
newsletter:
1. Decide on an email service provider. To send out your
email newsletter campaigns, you'll need an email client. Choose a service that
can handle bulk email, which personal email clients typically do not. Email
marketing platforms can provide metrics such as open and click-through rates.
2. Create your newsletter. You can use a free newsletter
template or create your own design with the help of a tutorial. The advantages
of using an existing email newsletter template include a simple drag-and-drop
editor that requires no prior design knowledge.
3. Make your newsletter unique. Choose the color scheme,
logo, branding, and calls to action for your email newsletter. Look into other
newsletter examples for ideas and best practices.
4. Include useful content. Maintain an entertaining,
informative, and engaging newsletter content. Check for grammatical and
typographical errors, and include alt text for images. Break up a long piece of
content with colorful and engaging images.
5. Create a catchy subject line. Your email subject line
should be brief and catch the attention of your reader.
6. Include an unsubscribe link. You must provide an
unsubscribe button to your email list in order to comply with General Data
Protection Regulations (GDPR).
7. Run tests and send out your newsletter. If you want to see how the newsletter looks on a website versus an app, conduct A/B testing. You might also want to run a deliverability and spam test to see if your newsletter will make it to the inboxes of your target audience. Send your newsletter to your subscriber list when it feels right.
8. Compile metrics. Check back in a few days to see how your newsletter performed in terms of click-through rates, open rates, and conversion rates, which you can track using marketing automation software. Use the detailed information you gathered to adjust and change your next newsletter campaign.
