A company's team culture is an essential component. A
healthy team culture lays the groundwork for a company's long-term success by
forming a cohesive team of individuals with shared values working toward a
What Is a Team Culture?
Team culture is defined as co-workers' shared values and
goals. Because a great team can adapt to cultural shifts in the workplace and
weather the worst storms, team culture feeds into overall company culture.
A winning team culture includes top-down engagement and
psychological safety for employees. Building a strong team takes time and
effort, but it yields positive results.
What Is the Importance of Having a Team Culture?
A strong team culture provides several benefits to both
co-workers and great leaders, including:
Better problem-solving: A good team culture defines its
values, which can foster co-worker collaboration. Because everyone knows where
the team's north star is, there is less friction in the workplace and a better
environment for problem-solving.
Fewer interpersonal disagreements: Team culture fosters a
more positive attitude and respect in the workplace, which can make it easier
to resolve disagreements.
High-performing groups: Workers who can advance their
careers while also enjoying a positive work environment are more likely to
stay. Employee engagement reduces turnover in any organization, resulting in
improved workflow and overall productivity.
Improved company reputation: Potential employees may learn
about a company's poor team culture. A poor reputation can make it difficult to
recruit new high-performing employees. People will want to work for companies
that have a positive work environment.
Pathways to success: With a new culture in place that
explicitly defines goals and roles, employees will know what paths to success
they can take, whether that's a leadership or management role.
4 Types of Team Culture
There are various types of team culture, such as:
1. A customer service culture: These businesses go above and
beyond to provide a positive customer experience. They equip employees with the
resources they require to assist customers.
2. A hierarchical culture: This culture is built on
employees, upper-level management, and supervisors, all of whom have specific
responsibilities. There is a well-organized structure with clearly defined
3. An innovative culture: A company of this caliber
emphasizes a culture of creativity in which employees strive to develop new
solutions and ideas.
4. A purpose-driven culture: Companies with a purpose-driven
culture work toward a common goal, which typically focuses on a mission that
benefits the community. For example, a company may decide to donate money from
each sale to various charities, encouraging employees to care about the
How to Create a Strong Team Culture
Understanding your company's core values is essential for
developing team culture. Here are a few ideas for developing a positive team
1. Develop new strategies for dealing with ongoing issues.
Put a brand new system in place to improve the overall health of your team
culture. Make a plan to address systemic issues such as employee behavior and
workplace inefficiencies. Create pathways to bridge cultural differences and
identify ways to make the workplace more tolerant. Create physical spaces,
time-off policies, and employee benefit packages that contribute to a better
2. Determine what qualities make good leaders or senior
managers. Great culture begins at the top. By setting a good example, good
leaders can create effective teams. Consider what shared values and skills
senior executives should possess. This could include handling conflict
resolution or communicating effectively with team members.
3. Discuss your strategy for fostering a positive team
culture. Discuss your ideas for fostering a positive team culture with your
team, as well as why you want to make these changes. Use the feedback from your
team members and senior management to fine-tune your new culture.
4. Accept remote work. Effective teams can work across the
country or even internationally. Some employees prefer to work from home, and
allowing remote work will foster a more positive team culture by encouraging a
healthy work-life balance.
5. Assess your current company's culture and think about how
to improve it. Consider this: What is the current culture of your company? What
are your issues? What values do employees and leaders have in common? Before
attempting to change your team culture, identify its strengths and weaknesses.
6. Put the new plan into action to build a strong culture.
Build a new team culture in collaboration with high-performing teams, managers,
and company leaders. Build a strong team from the ground up in collaboration
with human resources. Employee engagement is influenced by the examples set by
leaders, so try to convey the plan through your actions. Extra time off,
flexible schedules, or team-building exercises can provide an additional
incentive for employees to become invested in the new company culture.
7. Provide new tools to help your team culture's overall
success. Set the new team culture up for success by providing all of the
resources that team members require. Team members may require new computers and
software for remote work or updated equipment to perform their jobs more
effectively. They may require team culture training or access to webinars and
classes. To achieve a more efficient workflow, you may need to develop new