1) Step I: Greet returning guests with a secure QR Code ordering system.
As we navigate the pandemic, all restaurants' short-term
goal is to bring back customers. The first step is to create a safe environment
in which they can feel confident and walk.
Replacing physical menus with QR Codes is one of the
low-effort, high-impact changes. Place QR Codes on the tables or distribute QR
Codes to restaurant staff. Staff members move around and take orders while
guests choose their favourite dishes from the digital menu on their phones.
Small changes like these have a big impact on limiting the
virus's spread and reassuring guests that they can walk in.
2) Step 2: Delight them with campaigns that are highly relevant and personalized.
The next step is to keep adding value with a QR-enabled digital menu system. Because QR Codes are dynamic, you can change the menu to
commemorate a special occasion.
If one of your customers is celebrating a birthday at your
restaurant, make them feel special by renaming a dish after them.
Alternatively, when your favourite football team is playing you can change the
theme of your digital menu.
3) Step 3: Examine and improve your restaurant's ordering system.
Customer intent drives the most effective campaigns. QR
codes enable you to collect data and customer insights from your physical
space. Here are some interesting facts to consider:
1. Determine the hotspots in your restaurant based on the
time of day. This allows you to better allocate resources within the
restaurant.
2. Verify the locations that attract the most attention. For
example, are more people looking at a coaster behind the table than a poster?
This assists you in narrowing down the most strategic locations for an
important advertisement.
3. Gain a better understanding of your visitor's gender ratio, devices they use, income range, age group, and other factors.
QR codes that will take you on a virtual tour of the restaurant kitchen:
Customers enjoy seeing the chef in action, especially when their favourite dish is being prepared. Allow users to take a virtual tour of the kitchen or watch the chef prepare their dish while they wait for their food. A virtual kitchen tour is a great way to show off your hygiene standards, especially during COVID season.
Enable QR Code food ordering in your QR Code Menu: Allow customers to
place orders directly from their smartphones, eliminating the need to repeat
the order to a waiter. Customers can also order at the restaurant and have
their food delivered to their home using a QR code scan for mobile ordering.
To make this work, you'll need an app or a website that
supports ordering.
Allow users to connect to the restaurant's WiFi by scanning a QR code:
Free WiFi is a huge draw for the student population. Offering free WiFi and good food with the scan of a QR code is an excellent way to target the millennial market.
Attract diners with QR codes on restaurant windows and
doors: Placing QR codes on restaurant windows and doors can help you advertise
upcoming specials even when the restaurant is closed.
Most restaurant marketers and owners struggle with brittle
restaurant loyalty. They can, however, distinguish themselves by incorporating
fascinating multi-purpose technologies such as QR codes into their marketing
campaigns. Pioneer brands in all industries, including the restaurant industry,
have already tried and tested QR Codes and are now reaping the benefits.
How can restaurants use QR Codes to personalize customer targeting?
A simple QR code hack can help boost your restaurant's sales
and get your customers hooked on your offerings. The secret to making your QR
code marketing stand out is to use "Dynamic QR codes."
Dynamic QR codes are an improved version of static QR codes
that have the ability to change the URL linked to the QR code in real-time. You
can also personalize the customer experience with dynamic QR codes based on
time, location, and days. Personalizing the customer experience is an important
marketing function in the restaurant industry because restaurants must
constantly update their offerings and services in response to changing customer
preferences.
Conclusion
The QR Code menu is an important piece of the contactless
puzzle in a restaurant. And, as we move toward a digital-first, contactless
world, restaurants must integrate QR Codes and other similar contactless
technologies into their existing processes. Making dining safe and contactless
will not only attract customers but also increase restaurant loyalty.
