Right now, dental is the business to be in. Not only is it
extremely profitable, but there will always be a demand for the most reliable
practices. With so many dental clinics appearing across the world, it is now
one of the most competitive markets to be in. Standing out from the rest takes
more than just offering a great service. There are hundreds of metrics that
determine whether a dental clinic will find success, and if clinics are falling
behind the rest and not implementing all the required measures to stay in the
game, they should expect to quickly fall behind.
Attracting new clients whilst nurturing long-term clients to
ensure they stay long-term is an essential part of ongoing success and
potential growth, especially with cosmetic dental clinics that are now just as sought after as traditional dental
clinics. If you are looking for a checklist of the essential steps you should
be implemented, take a look at the following tips:
Create a Great Brand
Dental clinics aside, you should make sure that you have
created a brand that people can admire and are eager to invest their time and
money into. This would include having a great logo and creatives that appeal to
your target market. You might consider getting professional images taken of
your practice to include on your website also, as potential clients will want
to see where they are visiting when they go to the practice. The quality of
what you do is everything, and ensuring that you appear to be as professional
as the services you offer is key to success in the beginning.
Optimise Your Website
For most dental clinics today, you should expect to see them
online with their own fully functional website. Most patients now enquire about
dental services online, and clinics that offer easy-to-use, and informational
websites will find the most traffic and leads for their dental services. Making
sure your local SEO is on point will be beneficial also.
If your website is slow, and difficult to use you need to
invest some time and money into optimising the website and making it as
user-friendly as possible. Inquiry tabs should be available to see on each
page, whilst also including lots of helpful content for patients who are trying
to confirm what they need to visit the dentist about. You might have to
visit a developer to help your website to become better to use. This investment
will pay off in the long term when you see many more patients visiting the site
and making inquiries about coming for treatments and visits.
Show Off Case Studies
Additionally, your website should showcase some of the best
case studies you have of clients that have had a great experience at the dental
clinic, and maybe include images of before and afters if they have come for
treatments such as teeth whitening. Potential patients will often feel more
inclined to visit your dental practice if they see that you have dealt with
patients who have experienced the same problems as them. Also showcasing the
quality and expertise of your dentists at the clinics is very appealing when
attracting new patients.
Become Active In the Community
Often, dental clinics gain lots of success by getting the
majority of the community to trust their practice for their dental needs. When
there are many dental practices to choose from in the areas, patients might
feel conflicted as to which practice will offer them better service. A great
way to combat any competitors is to become active in the community and show
your support for the environment you are based in. That might include getting
involved with money-raising opportunities for local charities, or also holding
fundraisers, and offering prizes such as free treatments for the community
winners. Showing your sense of community will bag you the closest and most
reliable patients that will use your practice for the long term.
Offer Referral Incentives
Also, a great way to boost your coverage within the
community is to offer your existing patients benefits from referrals. This
would include giving your patients discounts if they can enlist their friends
and families to join the practice, or even offering new patients who have been
referred the opportunity to win something if they are chosen. The best way to
avoid lost patients is to offer a community of family members and friends the
same level of exceptional service that they can then offer to their extended
loved ones. You do not have to spend an exceptional amount on your referral
incentives, and it could be as simple as giving away an electric toothbrush.
Be Active On Social Media
All types of businesses that show an active and enthusiastic
presence on social media platforms such as Facebook and Instagram are more
likely to target a wider audience and show their reliability to patients. If
you are yet to create a business page on social media platforms, you might be
missing out on some great opportunities to gain clients. Regularly posting
helpful and entertaining content to your target audiences is a great place to
Answer Patients Concerns
If you want your dental practice to stand out from the rest,
you need to learn from the mistakes that your competitors are making. Many
dental practices fail to address any of the concerns that their patients have
had, or try to listen to what faults they have been called out on. If you have
a bad experience with a patient you should do everything to make things right.
For example, if patients are concerned with the price and it being too
expensive, you might consider implementing finance options for patients seeking
more expensive treatments.
Get Great Reviews
Furthermore, one of the worst mistakes that new dental
practices make is their neglect of asking patients to give positive reviews.
Positive reviews are everything, and practices that have 0 reviews can be a red
flag to prospective clients. After each client has visited the clinic, you
might consider sending an automated email to clients for them to review their
experience. Assuming that you are offering a great service, you should expect
five-star reviews to come flying in.