Artificial intelligence marketing employs AI tools to
analyze customer data, predict customer behaviors, and increase customer
engagement by sending the appropriate message at the appropriate time. Learn
how to put AI marketing efforts into action.
What Exactly Is AI Marketing?
AI marketing, also known as artificial intelligence
marketing, is a type of digital marketing that uses machine learning and
real-time data analysis to gain customer insights and better inform,
streamline, and optimize digital marketing efforts. Marketing teams use AI to
gather information on target audiences and meet customer needs efficiently. AI
marketing can assist marketers in implementing marketing tools at key points in
the customer journey.
Examples of AI marketing include a pop-up asking customers
if they want to add a bookmark after purchasing a book online, or an automated
email arriving in a person's inbox at times when they've previously looked at
sales offers. Marketing data informs how businesses present themselves to
customers in order to convert browsing into purchasing.
3 Benefits of Using AI in Marketing
Marketing campaigns can benefit from AI's data-driven
algorithms. Some examples of how this marketing technology can benefit
1. Clear segmentation: Use AI marketing tools to
improve your email marketing and content creation. AI data science assists
marketers in categorizing customers based on subject line open rates, purchase history,
spending preferences, and other factors. A clear market segmentation can help
to inform marketing activities and information for various segments.
2. Improve customer experience: Chatbots are a component of
modern marketing that can aid in the improvement of customer relationships.
Automation in responses demonstrates attentiveness and the ability to quickly
resolve customer issues.
3. Improve ROI: AI constantly updates and learns from CRM
database data analytics. Based on these insights, marketers can take their
efforts to the next level in order to better target their audience and increase
sales revenue and return on investment.
4 Types of AI Marketing
AI marketing can take many forms, some of which are as
1. Big data: AI enables marketing teams to make data-driven
decisions. Big data refers to large amounts of data arriving at high rates.
Companies can more easily attribute values across channels and make decisions
based on the variables they choose to analyze thanks to big data.
2. Chatbots: Chatbots are bots that interact with customers
while they are shopping on a company's website. Typically, a box at the bottom
of the screen populates with automated responses. For complex questions, the
bot can direct browsers to a customer service representative.
3. Content recommendations: Similar to how streaming
platforms provide viewers with personalized recommendations based on previous
viewings, AI technology can advise shoppers or subscribers on what to look at
next based on content or SEO (search engine optimization) keywords. Content
suggestions encourage people to spend more time on a website and navigate
through pages before making a potential purchase, which benefits e-commerce
4. Pop-up ads: Marketing teams can schedule advertisements
to appear while customers shop online. These advertisements may include add-on
items or information about sales. Display advertising can significantly boost
How to Use AI in Marketing
AI initiatives, like any marketing strategy, must be
well-thought-out to maximize impact. Consider the following best practices when
developing an AI marketing strategy:
Hire data scientists. Big data can be overwhelming. Employ
the right people to analyze data so that you can properly wield it, translate
it to higher-ups, and make business decisions based on these contexts.
Maintain data accuracy. AI marketing can only be as
effective as the data it collects and analyzes. Increase the number of data
fields as needed, pay closer attention to specific ones, and act quickly on
findings to determine their role in consumer habits.
Name metrics. Understand your objectives and how AI
tools can assist you in achieving them. Start small and gradually increase your
efforts for the best results.
Maintain high privacy standards. To maintain consumer trust,
ensure that your data standards do not cross any legal lines before diving into
your AI marketing.