How to Write Articles People Want to Read

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Almost anyone can write an article or a blog post, but only a few can write articles worth reading. The internet is awash with poor-quality articles that are miswritten, structured terribly, or someone has written just for the sake of it. Free blogging sites like WordPress and Medium have only exacerbated the situation. Do not be one of those people; follow these tips to create compelling feature articles that others want to read.

It is challenging enough to make people click on your articles in the first place; then, you only have approximately 15 seconds to grab their attention so that they continue reading what you have written. If you do not hook them in those opening 15 seconds, they will close the page or look somewhere else, rendering your article a waste of time and effort. This is your first tip: decide the purpose of your writing. Is it to entertain, inform, or persuade someone to act? Once you choose that, think of a way to take notice of your opening paragraph. Let them know you will teach them something, use an opinionated or provocative statement like in this article you're reading, or write something funny.

Know Your Audience and Write For Them

You not only need to know why you are writing something but who your audience is. The person that wrote the BetUS review page would use entirely different language, terminology, and accompanying images than someone penning an article for a financial institution or a renowned publication like The Lancet. As someone who reads hundreds, if not thousands, of articles weekly, I see talented writers writing for the wrong audience. Using overcomplicated words and phrases is the number one problem in this area. If the reader has to Google the meaning of a word, they have broken away from your writing and are unlikely to return.

Show People, Don't Just Tell Them

Once you have researched your audience and come up with a great introduction, it is time to write the body of the article. The body of your essay makes up the bulk of your writing and is where the exciting facts live. There is a technique called “Show, don't tell” that you should adopt because it injects much-needed color into your writing. For example, if you were writing about a soccer game where a player scored, someone telling may write, “Kylian Mbappe scored a great goal.” While that is factual, it is dry and dull. Showing the reader by writing, “Kylian Mbappe scored an incredible goal that will live long in the memory. The Frenchman danced his way around three defenders before curling a shot beyond the outstretched hand of the goalkeeper, a sublime finish by a fantastic player.” Which would you rather read?

Feel free to be creative in your writing. Give your work a personal touch by using an anecdote, or keep the reader wanting more and feeling invested by asking a rhetorical question. Feel free to use hyperbole or exaggeration to get your point across. Please don't get too carried away with hyperbole because it loses its effect. Using the Mbappe example above, you may say something like, “the fans in the stadium cheered so loudly you could hear them the length and breadth of France.”

Wrapping Everything Up

Your article should end with a conclusion that brings everything together. Conclusions summarize your stance and ideas and inspire your readers to take action. In your conclusion, you can write a call to action, asking or telling your audience to do something. Now you are armed with the basic knowledge of how to form a stellar article. Are you ready to put what you have learned into practice?

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