With Instagram and YouTube copying TikTok's short-form
content, it's evident that the 30-second video formula is highly addictive. But
even on TikTok, going viral isn't easy. You need a mix of consistent,
high-quality content and a bit of TikTok marketing.
5 Realistic Ways to Increase TikTok Followers
In this blog, we have discussed five main points that can
secretly increase TikTok followers.
Secret #1: Understand the TikTok Algorithm
Engagement Rate
TikTok's algorithm is very different from what we're used to
with Facebook, Instagram, and Twitter. TikTok pushes your content towards
non-followers just as much as it promotes it to your followers.
Your First Goal on TikTok:
It should be to increase your engagement rate as much as
possible. Engagement includes any like, share, or comment on your post, whereas
an impression means your content has simply been viewed.
Algorithms Changes with Engagement Rate:
When your engagement rate increases, it sends a positive
signal to the algorithm, which then recommends your content to a wider
selection of users.
Note: However, if it is undoable initially, starting with
third-party engagement metrics involvement can come in handy. For example, you
can buy real TikTok followers to ensure a steady growth of organic followers.
Click-Through Rate
The click-through rate measures how many people visit your
profile after watching your video. As your CTR increases, TikTok encourages
more people to watch your content.
If you can convince people to click on your profile, your
videos will become more popular.
Video Retention
What is Video Retention?
Video retention refers to how long your video can retain the
audience's attention. For YouTube, the average retention for good quality
content is about 50% or above. For TikTok, the shorter your video is, the
higher your video retention will be.
The ideal short-form content ranges from about 10 seconds to
40 seconds. You need to put our hook in the first 2-5 seconds, or else your
audience won't be compelled enough to watch all of it.
What Happens When Video Retention Increases?
When your video retention rate increases, the algorithm
automatically considers your content super engaging and further promotes it.
When users are interested in their content, they use the app for longer, which
actually boosts ad revenue and overall retention rate. This cycle is what will
lead you to the snowball effect.
Creating Enticing Content:
When you're on TikTok, your finger is going to scroll
through millions of videos. You have to ensure your content is interesting
enough for people to watch. This is where video retention comes into
play.
You have to directly address your audience to make them feel
like your video is crafted just for them. Your hook should pique their
interest. But don't make the hook off-topic, or they'll click off with
disappointment.
Note: To ensure video retention, you can hook people to
the posts by revealing how many followers there are already. To do so, taking
help from a third-party source helps massively. You can easily buy instant TikTok likes
from a legit website or page.
Secret #2: Find Your People
When starting your account, you probably have a vague idea
about what sort of content you want to post and what kind of people to attract.
Think about your niche and target demographic.
If you have a TikTok Pro account, you'll be able to see a
lot more about your audience, such as their gender, countries, and age group.
These details can help you make perfectly tailored content.
You can even dive into foreign trends and hashtags to gain
traction from a particular country.
When you've figured out your niche and community, your next
step should be to engage with fellow creators. Find local TikTok creators and
collaborate with them to broaden your audience.
Similarly, use your other social media platforms to bring
followers to TikTok. This works exceptionally well if you already have a large
following elsewhere.
Secret #3: Use the Right Hashtags
Taking part in trends will only be beneficial if you market
yourself right. If you want a dance challenge, make sure to use the right
hashtag. Hashtags have become secondary on Instagram, but they're as fresh as
ever on TikTok.
Study the way your competitors use hashtags and pick out the
ones you think were most successful. This will take some trial and error, but
there's no risk involved, so feel free to experiment.
If you're running a brand or a merchandise store, create a
branded hashtag to inspire people and conversations. Any phrase or word that
resonates with your brand and immediately reminds people of you would work
perfectly.
Hashtags are also a good indicator of which subculture
you're part of. As communities get more hyper-specific on TikTok, so do the
hashtags.
Secret #4: Try to Utilize All the Functions on TikTok
TikTok has become the holy grail for fun filters and special
effects. It has lots of interactive features that can give your content a
unique flair. And your job is to utilize as many features as you can.
Firstly, you have to keep up with the music trends. Viral
songs and audio bits are the soul of TikTok. Sometimes, there's a trend based
on just a few seconds-long audio. If there's a trend going on, hop on it!
Other than that, you also have the greenscreen features,
on-screen text, and the voiceover feature. By using them together, you can come
up with engaging skits about a funny incident.
You can also use the duet and stitch feature to collaborate
with other creators and their content. Engaging with other people's content can
suit both parties, making it a win-win situation.
Experiment with different things, and see what best suits your
style. The days of highly curated content are gone. People are now interested
in authenticity and user-generated content.
Make your profile reflect who you are, and people will
eventually flock to you.
Secret #5: Know When Your Followers Increase
TikTok gives you a plethora of tools to use so you can get
to know your audience better. One of the most important things you can use is
to find out when people are online.
These timings will differ for each creator depending on
their audience's age group, location, and several other factors.
Keep an eye on when your audience is most online and
schedule around it.
Conclusion: Realistic Secrets on TikTok to Increase Followers
All in all, everyone's TikTok journey will differ. If you
use the right tactics, you'll have a hefty following in no time. Keep your
routine consistent, your quality high, and people will flock toward you.
