Artificial intelligence technology has gained a lot of
interest in recent years; AI plays a major role in areas like technology,
healthcare, finance or sports. AI is increasing in our every day reveals the
life and future of the workforce. We will decipher it for you!
There may still be those to whom artificial intelligence or
AI sounds like a science fiction movie. But the reality is that AI sneaks into
our lives almost every minute. For example, when we ask Alexa for an address,
when Netflix suggests a series or when we search in Shazam for the name of that
song that is playing. I
In addition to our homes, AI is revolutionizing sectors such
as finance, education, healthcare and digital marketing. In the latter, using AI allows you to go far beyond data
analysis : you can extract value from that data to, among many other things,
know your users better and thus optimize their experiences, and also to segment
audiences and be able to carry out very specific campaigns personalized. How is
AI applied to bring about such a revolution? Keep reading!
Artificial intelligence
Artificial intelligence or AI is a broad branch of computer
technology that introduces human
rational logic behaviors into machines : it causes machines to learn and
respond to certain stimuli on their own, much like people do.
AI is based on the combination of algorithms that allows the
creation of intelligent engines that simulate processes typical of human
intelligence: learning, reasoning and
self-correcting . Therefore, we can say that AI is a science that encompasses
what we know as machine learning and deep
learning.
On the one hand,
machine learning allows computers
to learn on their own through the collection of large data sets (big data); On
the other hand, deep learning goes further because it uses this data to
build multiple layers of abstraction that allow it to reach a higher
conclusion, similar to how a human mind would do.
But don't panic because, although Hollywood has taught us
otherwise, the purpose of AI is not to
replace humans, but to make our lives much easier. At the same time, custom software development company improve
their performance and productivity, making them more competitive: the use of AI
helps them in decision-making and allows them to automate processes or tasks
that previously required a lot of human effort (or even the collection and
analysis of large-scale data that a human could never do).
Types of artificial intelligence
AI can be categorized in various ways. One of the ways is as
follows: it is worth looking at the difference between a narrow, weak AI or ANI
( Artificial Narrow Intelligence ) and a narrow, complex AI or AGI ( Artificial
General Intelligence ).
On the one hand, the ANI is designed and trained to perform
specific tasks (e.g. Siri), while the AGI has generalized human cognitive
abilities, since it can evaluate and detect different needs and even emotions
to act correctly based on them. of them.
The second classification that we are going to see was made
by Arend Hintze, professor of Integrated Biology and Computer Science at the
University of Michigan, by establishing
different types of AI according to their level of complexity .
Reactive technology
The simplest and oldest, it reproduces human behavior when
stimulated (hence its name). It has no memory, so it does not learn, its
responses are automated.
Artificial intelligence with limited memory
Like the previous one, but with a certain memory capacity,
so it can 'learn' and make some decisions from the small databases generated by
your interaction history. An example is found in chatbots or facial recognition systems.
Theory of mind or understanding of human thought
Machines that can understand how their environment works and
learn based on our behaviors, as well as deduce what our preferences and needs
are and adjust their own behavior to these. The term 'theory of mind' is used
because these types of machines can understand how we think and feel. When this
type of intelligence is fully developed, it will be capable of carrying out
social interaction that is increasingly closer to that of a human being.
Self-aware artificial intelligence
To be able to speak of this type, the machine would have to
develop a representation of itself, which would be the maximum level of
development that AI could reach. Although this classification recognizes this
type of AI, there is still no type of AI that is self-aware and capable of
recognizing itself as an independent entity, as well as making its own
decisions.
Applications of artificial intelligence: what it is used for
Although we have already given you some clues before, it is
time to tell you in more detail what AI is used for. Its transformative power
means that it is gaining more and more space in all types of sectors and
industries. From when we address cybersecurity issues to production management,
AI prevails in areas such as:
- Banking and finance: It is worth highlighting the use of
artificial intelligence, especially in robo advisors, a type of financial
advisor that offers an online investment portfolio management service using
algorithms.
- From automobiles and assembly: AI offers us help in driving by guiding us
and alerting us to possible risks, makes it possible for vehicles to drive
themselves and, among many other things, facilitates manufacturing (highlights
the use of collaborative robots – cobots – and their role in painting cars or
welding their chassis).
- Educational:
Applying AI in education can stimulate personalized and collaborative
learning, facilitate teaching (e.g., automatic reviews), monitor student
performance or simplify the administrative tasks of a school institution, among
others.
- Human resources: AI
allows you to manage company data to automatically provide results related to
the situation of different aspects or areas, evaluate talent or productivity,
and analyze conflicts. When it comes to personnel selection, AI can contribute
greatly, for example, in the entry and categorization of resumes.
Applications to digital marketing
One of the most prominent roles that AI plays is in the area
of ??digital marketing, because, in addition to being present in all its
phases, it can help us improve the results of each of them and optimize
strategies. Betting on AI can be a great competitive advantage for a company , but how do you achieve it? How is AI
applied in digital marketing?
- When generating and 'curating' content / In email
marketing: some tools allow you to
automatically generate content from a series of very basic data and
information. In addition, they allow you to automatically offer personalized
content for each user. Some tools also generate call to action copies or email
bodies to be used in email marketing.
- Through programmatic advertising: AI allows certain advertising to reach users
who are really interested in a specific content or product, thereby achieving
high-impact actions: conversions, notoriety and efficiency of the advertising
campaign.
- In predictive analytics:
AI allows us to use analytical results to develop behavioral patterns based
on the digital footprint of our users. That is, knowing your needs before they
arise or even generating them. In addition, there are many types of analytics
with super valuable uses in digital marketing.
- In chatbots: the
advancement of AI has been key to improving customer service in the most
diverse areas and sectors. Through chatbots, for example, continuous attention
is offered to the user, who is served by a machine as if they were a human.
This interaction allows you to know the user's behaviors and needs, generating
data that can be of great value for the entity or brand.
- In web design and user experience (UX): AI uses data provided by the user to design
websites, but it is also present in a large number of devices and systems, so
that the user experience is increasingly optimal and personalized.
What new jobs does artificial intelligence generate?
As we pointed out before, the objective of AI is not to
replace humans nor to replace workers with machines, but to simplify their
work, allowing them to focus on tasks typical of positions with greater added
value. If one thing is clear, it is that
the machine cannot provide the creativity and communication of a person.
Therefore, where AI opens doors is where we must focus: thus
we see that the positions generated by AI and that are most in demand are those
related to software development services, business development ,
robotics , the internet of
things and M2M .
(communication between machines).
Do you understand now why we said that AI is not something
of the future, but of the present? Because, although it still has a long way to
go, the AI ??revolution has arrived to change our lives, but also our ways of
working. The key to getting the most out of it will not be to look at it with
fear or suspicion, but rather as what it really is: a great ally for our daily
lives.
Author Bio:
Glad you
are reading this. I’m Yokesh Shankar, the COO at Sparkout Tech, one of the primary founders of a highly creative space. I’m more
associated with digital transformation solutions for global issues. Nurturing
in Fintech, Supply chain, AR VR solutions, Real estate, and other sectors
vitalizing new-age technology, I see this space as a forum to share and seek
information. Writing and reading give me more clarity about what I need.
