Did you know that 70% of the search results
on Google are organic? With many people clicking on organic listings, search
engine optimization can help you rank in the organic search results. SEO
focuses on improving ranking in organic results to increase web traffic and
brand visibility. With conflicting information regarding SEO and how it works,
we cover six commonly asked SEO FAQs and provide answers to these questions.
1. What is SEO, and how does it work?
The first and the most essential SEO FAQ is ‘what is SEO?’
SEO is an abbreviation for search engine optimization. It describes optimizing
or improving a website to increase visibility and organic visits. Search engine
optimization may involve:
- Creating landing pages.
- Building content.
- Optimizing your Google My Business.
- Conducting a site audit.
Search engines look at authority,
relevancy, and crawl ability to understand the websites in the index. They have
crawlers that collect information about the page on your website and help
determine if you have the relevant information the internet user’s needs.
Authority measures your website's reputation in the search engine's eyes.
When done correctly, SEO can increase the
amount of traffic to a website and improve the quality of the traffic. It also
increases your brand awareness and sales. However, SEO is not an overnight
strategy and will take time to get rankings.
2. Does my business need SEO?
Yes, your business needs SEO. Any business
with a service or product can benefit from search engine optimization. Without
SEO, it's difficult for a website to be visible to potential customers when
they enter relevant terms in the search engine.
Every business, regardless of size, needs
SEO to generate more traffic. In this digital age, most people use search
engines to find products and services. They turn to the internet for
restaurants, real estate, home renovation, professional services, and medical
practices.
Search engine optimization helps with small
business digital marketing. Using SEO best practices can help a website rank
higher in search results and be found more easily by consumers.
3. Which factors go into search engine optimization?
Most search engines constantly change their
algorithms to provide the best user experience. For example, Google updates its
search algorithm daily to stay on top of changes.
The critical factors include optimized
content, user experience, mobile friendliness, and website speed. They also
look at content quality, quantity, page speed, backlinks and internal links,
and Meta descriptions or title tags.
The quality and relevance of content
determine how it will rank on Google's first page. A quality SEO strategy will
ensure your site is optimized to be on the first page of the search results for
relevant keywords.
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4. How does SEO improve Google search rankings?
With millions of websites fighting for the
first few positions on Google's ranking system, your page might not feature.
Search engines rank the web page's authority when people search keywords.
Hence, relevant content can help a website rank higher. Create relevant content
from your site, add internal links, and ensure the URL is structured for
optimal results.
SEO leverages search engine algorithms. Due
to the changing algorithms, your rankings can fluctuate from one day to the
next. Apart from writing valuable content, search engines use website speed,
user experience, and domain age in ranking algorithms.
5. What are the different SEO practices?
There are two types of SEO practices: white
hat and black hat. White hat practices are positive strategies to help a
website rank in search results. They focus on the user instead of the search
engine. White hat is the best type of SEO to follow if you want to get the most
out of search engines. It includes tactics like mobile optimization, keyword
research, link building, content marketing, and on-page SEO.
On-page SEO focuses on the content and text
in the website's source code. It involves optimizing a website's page to get
higher rankings on Google. The SEO elements include Meta descriptions, title
tags, and subheading tags.
Another type of SEO in the black hat
involves manipulating search results to rank on the first page. It includes
practices like link farming and keyword stuffing to boost site ranking.
However, penalties can occur to websites when there are efforts to improve
their overall rankings.
6. Do you need to hire someone to do SEO?
Like any other profession, it is always
best to find an expert who can help you with SEO. You need an SEO strategy to
get noticed among the millions of websites competing for the same search terms.
An SEO expert can help you maintain your current ranking on search engines.
Hiring an SEO expert can give you the most
significant return if you want to increase your brand awareness. At the same
time, it might be tempting to do your SEO, its better that outsource the SEO
strategy.
Web traffic directly results from an
increase in ranking. Once search engine rankings increase, you see a gradual
increase in website traffic. The more you focus on your SEO strategy, the
sooner you'll see the effects. You can see results in as little as three months
with a solid strategy.
Bottom line
Consider SEO as an investment that will bring forth a return. It requires knowledge that only a professional SEO company can provide. Without investing in SEO, it won't be easy to rank in the top 10 spots. The guide has discussed some of the SEO frequently asked questions. If you have questions about SEO, we can help you with answers.
