Choose the Right Platforms
You have dozens of social media platforms to choose from
when it comes to promoting your health and wellness brand. And, if you are a
beginner, you may be tempted to choose as many platforms as you can. But, it's
not advisable to try to promote your brand on too many platforms. Instead, you
should only select a few platforms. Ideally, two to three platforms should be
enough when you are starting out.
Selecting a few platforms instead of working with too many
will help you to avoid spreading yourself too thin. Also, you will get the best
returns on your investment when your resources are focused on a few social
media platforms compared to many.
This brings us to the question, how do you choose which
social media platforms to focus on? Well, you simply need to determine and
analyze your target audience. With this information, you will be able to
establish which platforms they are using and focus your resources there. You
can also spy on your competition to see the platforms they are using.
Focus on High-Quality Visuals
As you may expect, almost every health and wellness business
out there is using social media to market and promote its brand. So, if your
posts are plain or lack visual appeal, you will struggle to stand out from the
crowds. You, therefore, need to ensure you incorporate high-quality visuals in
all your social media posts.
Besides helping you to cut through the noise, high-quality
visual content will also help you to attract, engage and retain your target
audience. And, this will eventually lead to conversions.
But, we understand that creating high-quality visual content
can sound like an uphill task for someone without a design background.
Fortunately, tools like Canva have considerably simplified the process. With
Canva, you just need to choose a template
from the platform or upload one from another of your choice. Whichever option
you choose, you will be able to create stunning social media designs within a
Engage Your Audience
Besides sharing high-quality visual content, you also need
to be actively engaging and interacting with your audience. Engaging your
social media audience will help you to establish stronger relationships with
them. Also, engagement can lead to increased brand awareness and trust. And,
this will in turn lead to more word-of-mouth referrals and sales.
Engaging your social media audience also gives you an
opportunity to gather valuable feedback. You can then use this feedback to
improve your products and services, which will lead to more referrals and
sales. Furthermore, engaging your audience can help to boost authenticity of
your health and wellness brand.
When it comes to engaging your audience, there are several ways
to go about it. First, ensure you always respond to messages and comments.
Also, you should consider running giveaways and contests, hosting Q&A
sessions and live events, asking for feedback, sharing your followers' posts or
showing off customer testimonials, just to name a few.
Incorporate Hashtags Into Your Posts
Hashtags will make your posts more discoverable, increase
brand awareness, and improve engagement. Also, they will help you to attract
new followers and prospects, who may not have interacted with your wellness
So, ensure you incorporate relevant hashtags in your social
media posts. But, ensure you don't overuse them. Using too many hashtags on
your post will make your brand appear unprofessional. Besides, your posts can
appear like spam if they have too many hashtags, which can negatively affect
your marketing efforts. Regardless of whether you're posting on Instagram,
Twitter, Facebook or any other platform, don't use more than five hashtags per
Track and Measure Results
You also need to ensure you are regularly tracking and
measuring results. Such data will give you insights into what's working and
what's not and then adjust your strategy accordingly.
Some of the metrics that you should be tracking and
measuring include engagement rates, click-through rates, and reach. Most social
media platforms already have in-built tools for tracking and measuring results.
Alternatively, you can use a third-party analytics tool if the platforms' tools
are not good enough.
Social media offers immense opportunities for wellness
businesses to promote their products and services. By following the tips and
strategies we've discussed here, you should be able to promote your health and
wellness business on social media more effectively, build a robust online
presence, reach more clients and generate more sales.