As the number of emails sent to clients by organizations continues to rise, the need for well-designed, consistent email templates becomes more pressing. By customizing a template, you can make sure that all of your brand's communications are consistent and in line with your larger marketing goals.
As a marketer, you can reap many benefits from using modular email designs. In the first place, they guarantee higher levels of productivity and uniformity because of how easily customizable they are. Secondly, and most importantly, modular templates can cut down on expenses. How? You will find out as this article progresses.
In this blog, we will explore the cost-effectiveness of these modular email templates. Let's dive right in.
Basics of Modular Email Templates
Content blocks or sections are the building elements of modular email templates, which are pre-designed email structures. Thanks to its modular structure, this template may be modified to meet the needs of individual marketers without compromising the integrity of the overall design. Headers, main content, graphics, and CTAs are the standard components of such layouts.
Benefits of Modular Email Templates
1. Flexibility and Customization
Email templates can be readily customized by rearranging and updating individual blocks to meet campaign needs.
2. Consistency in Branding
Modular email templates help guarantee that all of your communication is always in sync. Brand features such as logos, colors, and fonts can be incorporated into the template to create a unified visual identity that supports the overarching marketing plan.
3. Time and Cost Savings
Marketers can save time on design and development by recycling previously created blocks and sections across several campaigns. You'll have more time and mental energy for developing engaging content and tactics as a result of this efficiency.
Modular templates also aid in long-term budgetary savings by cutting down on the amount of time and money spent on bespoke design.
What are the Key Components of a Modular Email Template?
Design your modular templates in such a way that you can reuse them for all your requirements. This will cut a lot of costs for your business.
Here are the key components and instructions on how to effectively use them for cost-effective solutions.
1. Header Section
The header is an important part of the overall design. It usually includes the brand logo and other identifying characteristics. The header needs to be visually appealing, in line with the rest of your brand's aesthetic, and mobile-friendly.
2. Body Content Blocks
The bulk of your email template will consist of the body content blocks you create to deliver your message effectively. Text blocks, image blocks, and CTA (call to action) blocks are only some examples.
A. Text Blocks
Content such as headings, paragraphs, and lists can all be shown as text blocks.
B. Image Blocks
Image blocks can be used to display products, explain ideas, or add aesthetic value.
C. Call-to-action Blocks
The purpose of a CTA block is to prompt the reader to take some sort of action, whether it be making a purchase, registering for a webinar, or downloading a resource(like, ebooks, whitepapers, etc.).
3. Footer Section
The footer is the last part of your email template and has several functions. It helps round out your email with crucial data and features that improve the user experience.
A. Include important details like your company's contact information, social media links, and an opt-out option in the footer.
B. Provide links to your privacy and terms of service. It will help establish credibility and gain the trust of your audience.
How to Create a Cost-Saving and Effective Modular Email Template?
Here are four steps.
Step 1: Defining Your Branding and Design Guidelines
A. Consistent use of colors, fonts, and imagery
Consistency in the usage of brand-appropriate colors, fonts, and imagery is essential to the development of a solid brand identity. Choose a color scheme that communicates who you are as a brand and makes people feel a certain way.
B. Incorporating brand elements into the template
Include recognizable brand features like logos and taglines in the design to help consumers remember who you are and to provide them with a consistent visual experience.
Step 2: Selecting a Modular Email Template Framework
A. Popular frameworks and their features
Many widely used frameworks come equipped with pre-designed modules that streamline the email development process. Compare frameworks based on these criteria: ease of use, compatibility with ESPs, scalability, and adaptability.
B. Evaluation criteria for choosing the right framework
Think about features like drag-and-drop builder, scalability, and responsive templates. Also, make sure the framework is well-supported and updated frequently so it can interact with the latest and greatest in email protocol and best practices.
Step 3: Customizing and Tailoring the Template
A. Adding and arranging content blocks
You can customize the look and feel of your emails by adding and rearranging content blocks. Modular templates allow you to easily change the order of elements, add or remove parts, and tailor the presentation to your specific needs.
B. Optimizing for mobile responsiveness
Since a large percentage of email opens occur on mobile devices, you should focus on making the template mobile-friendly. Make sure the email looks great on mobile devices by making sure the text size, image size, and overall layout are all mobile-friendly.
Step 4: Testing and Optimization
A. A/B testing for layout, copy, and call-to-action elements
Use A/B testing to see which email layout, copy, and CTA elements get the best results with your target audience. Compare the open rates, clickthrough rates, and overall success of various versions.
B. Analyzing and refining based on performance metrics
Make decisions based on statistics to improve your email template and increase engagement and conversion rates. Keep an eye on best practices and industry trends as they develop, and adjust your template accordingly.
Now, here's the final step- integrating these editable html email templates into your workflow.
How Can You Integrate Modular Email Templates into Your Workflow?
There are three modes of integration of editable html email templates into your workflow.
1. Email Service Provider (ESP) Integration
With this connection, you can take advantage of your ESP tools for streamlined customization of templates. ESPs offer seamless integration, eventually automating most of the manual tasks. The drag-and-drop feature can prove to be quite handy here.
2. Incorporating Personalization and Dynamic Content
You can make use of dynamic content features to show personalized offers, suggestions, or important sections according to user choices and their activity.
3. Tracking Metrics and Analyzing Performance to Improve Future Campaigns
The success of your email campaigns may be measured by tracking metrics like open, clickthrough, conversion, and unsubscribe rates. Use the monitoring and tracking tools offered by your ESP to investigate these KPIs and pinpoint problem areas.
To conclude, this article highlights the cost-effectiveness of modular email templates for your business. You can cut down on labor costs by using editable email templates. These templates are also effective due to their customizable features that help in personalization. Rest assured, these kinds of templates offer better customer service and bring in more conversions.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.