The Fastest Growing Non-Surgical Cosmetic Medical Procedures

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The field of non-surgical cosmetic medical procedures has been experiencing substantial growth in recent years. This article delves into the most popular and fastest-growing treatments in this domain as of 2023, drawing upon recent data and industry insights. 


Surge in Non-Surgical Procedures


Global Trends

The aesthetic medicine industry saw over 30 million surgical and non-surgical procedures carried out in 2021, marking a significant jump of 19.3% from the previous year. This trend reflects a growing global interest in body modification. From 2017 to 2021, non-surgical procedures grew by more than 54%, outpacing the growth in surgical procedures, which rose by over 33%. 


Spending Trends

Americans spent over $11.8 billion on aesthetic procedures in 2022, up 2% from 2021. The soaring popularity of nonsurgical procedures, which saw a 23% jump last year, largely contributed to this growth. 


Top Non-Surgical Cosmetic Procedures


Dermal Fillers

Injectable dermal fillers are leading the way in non-surgical cosmetic treatments. These fillers are used to restore volume loss and offer a more youthful appearance by maintaining skin structural integrity. 


Non-surgical Breast Lifts Have

Non-surgical breast lifts have become a popular cosmetic procedure for those seeking a less invasive option to improve the appearance of their breasts. These treatments often use technologies like radiofrequency, ultrasound, or laser to tighten the skin and stimulate collagen production, resulting in a lifted and firmer look. 



FDA-approved Radiesse stimulates the natural production of collagen, reducing visible signs of aging and augmenting the shallow contours of the hands and face. 


Lip Augmentation

This procedure addresses thinner or asymmetrical lips due to aging or genetics. Lip augmentation utilizes different methods to add texture, shape, and volume to the lips. 



Using minimally invasive technology, microneedling improves fine lines, wrinkles, acne scars, stretch marks, surgical scars, and uneven skin pigmentation. This treatment is applicable to various body areas, including the neck, chest, and hands. 



CoolSculpting is a non-invasive fat reduction procedure targeting stubborn fat areas. It offers no downtime and delivers natural results from the gradual breakdown and elimination of fat cells. 



KYBELLA, the only FDA-approved injectable for submental fullness or double chin, addresses stubborn fat unresponsive to diet and exercise. 


Laser Skin Resurfacing

This procedure uses laser technology for visible signs of skin aging like scars, stretch marks, discoloration, wrinkles, and skin laxity. It rejuvenates the skin on various body areas, including the face, neck, and chest. 


Botox or Dysport

Both Botox and Dysport injections are used to rejuvenate the face and correct the appearance of frown lines, fine lines, wrinkles, and other signs of aging. 


Hair Transplant

Follicular Unit Extraction (FUE) is a minimally invasive hair transplant procedure, offering permanent and satisfying results for male and female pattern baldness. 


Medical Grade Chemical Peels

These peels target various skin concerns, including fine lines, acne scarring, and sun damage. They work by refining textural changes, evening out skin tone, and increasing collagen production. 


Emerging Trends in Non-Surgical Procedures


Subtle Lip Fillers

The focus is on achieving plumper yet subtly enhanced lips, marking a shift from more overtly augmented looks. 


Laser Treatments

These are used for a variety of skin issues, including aging signs, by removing cell membranes and promoting collagen production. 


Red Light Therapy

This therapy uses low wavelength red light to penetrate deep into the skin, aiding in collagen production and improving facial texture. 


Surgery-Free Body Contouring

This contouring method reshapes natural curves without surgery, often using hyaluronic acid fillers. 



Known for targeting localized fat, this treatment destroys fat cells by lowering their temperature, a safe alternative to liposuction. 



The surge in non-surgical cosmetic procedures is reshaping the aesthetic medicine landscape. These treatments offer effective alternatives to surgery, with reduced risks and downtime. The popularity of these procedures is a testament to the evolving consumer preferences towards less invasive, more subtle, and technology-driven cosmetic enhancements. As the industry continues to innovate, we can expect to see these trends further evolve; offering even more advanced and personalized options in non-surgical cosmetic treatments. 

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