Top 10 Ecommerce Kpis To Track For Successful Business

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Whether you have an established business or are planning to take your business online, ecommerce KPIs make it simple for you to assess the effectiveness of your company's operations. If you want to know the top 10 ecommerce KPIs to track for a successful business, don't leave and read the full article.

For a firm to flourish, it is essential to implement KPI tracking tools. This software makes it easy to set goals for your KPIs, track them over time, and visualize your performance to improve outcomes. 

To grow your ecommerce business in the right direction,  remember that the appropriate data enables you to make the right decisions at the right time. They will help you understand your company precisely so you may make a well-informed judgment. To make your task easy, In this article, we share the top 10 ecommerce KPIs to track that lead your business to the next level.


What is Ecommerce KPIs?

Key performance indicators (KPIs) for e-commerce can be used to assess your company's performance. These can be used to track your online business's development, sales, and customer service goals. KPIs can be assessed based on your business OKR goals.


10 Top Ecommerce KPIs to Track In 2023 

Here's a list of the most popular ecommerce KPIs that can help you scale your online business with minimum effort.


1. Overall Sales

Every e-commerce store owner should be tracking sales figures daily, weekly, monthly, quarterly, and annually.

You can track this metric in two ways. Firstly is by monitoring the number of units you sell. This is a sensible strategy for small e-commerce stores selling only one or a handful of products.

If you have hundreds or thousands of visitors on your site”and fixed costs are similar regardless of what you sell”track sales in terms of gross revenue instead. Gross revenue is the total sales revenue in (currency) for a given period.

In some cases, it may make sense to track both total sales and gross revenue together. 


2. Net profit margin

There are numerous factors to consider when running a business, including product development, marketing, team building, customer service, and much more. One thing, nevertheless, that you must always keep in mind is profit.

Keep in mind that revenue is the money you receive from sales. A company isn't a business if it doesn't ultimately turn a profit. To be left with a profit, we still need to deduct costs.

Your net profit margin, expressed as a percentage of the difference between sales and profit, totals the amount of money you make.

Net Profit = Total Cost of Goods Sold “ Total amount of sales.


3. Average Order Value (AOV)

Average order value, or AOV, is a measure of e-commerce that describes the typical sum of money customers spend on each order. One of the simplest methods to increase your AOV is to increase your revenue.

Also, by charging each customer a higher amount, you can increase customer acquisition costs while still making a profit. You also need to track AOV for customers coming from PPC ads. To manage PPC ads and tracking KPIs, you may also hire an eCommerce PPC agency. Or, if you are calculating yourself, use the formula mentioned below.

Take your overall income and divide it by the total number of orders to determine your average order value during a specified period:

Average Order Value = Total Revenue ÷ Total No. of Orders


4. Customer Acquisition Cost (CAC)

The amount of money required to "purchase" by a customer is known as the customer acquisition cost or CAC. Knowing your CAC also enables you to budget your marketing spending to best serve your long-term goals for customer growth.

Also, you can take action to lower your client acquisition cost once you are aware of the factors and metrics that support it. Most essential, you must understand it to control it.

Divide the total amount spent on marketing and sales by the total number of clients those activities generated to determine your customer acquisition cost.

CAC = Costs Spent on Acquiring Customers / Number of Customers Acquired


5. Repeat Purchase Rate (RPR)

It lets you know how many buyers return to your website to make more purchases. It can aid in both the planning of your sales strategies and the measurement of customer loyalty. In general, a higher rate of repeat business is preferable.

The repeat Purchase Rate can be calculated by dividing the total purchases a customer made by a purchase from a repeat customer.

RPR = Purchases from Repeat Customers / Total Purchase

6. Conversion rate

How effective and successful are your calls to action and landing pages? Do they encourage more people to purchase your goods, or do they merely seem nice? Your conversion rate will reveal the reality.

The percentage of visitors to your website who convert refers to your conversion rate. Your conversion rate shows how well your website motivates users to take action. This action could be anything, like completing a purchase or signing up for an email newsletter.

Try strategies to improve the page to encourage more conversions, for instance, if your landing page is getting a lot of traffic but has a very poor conversion rate.

To determine conversion rate, divide the total number of conversions”whether they purchase, newsletter signups, or another type of conversion”by the total number of leads, and multiply the result by 100.

Conversion Rate = (No. of Conversions ÷ No. of Leads) X 100 


7. Add to Cart Rate

What kind of add-to-cart rate ought you to pursue? The most frequent response in a survey of e-commerce experts was 3-4%.

The percentage of customers who add an item to their cart while browsing is known as the add-to-cart rate. It is calculated by dividing total user sessions by the number of user sessions when an item is added to a cart.

The success of your product selection, the calibre of your product descriptions, and the usability of your website are all reflected in your store's add-to-cart rate. You should anticipate an increase in your add-to-cart rate if you upgrade any of these elements.


8. Cart Abandonment Rate

Visitors who add things to their cart and then depart your website without purchasing them are said to have abandoned their cart. The KPI tracks the percentage of customers that abandon their carts.

Because the average cart abandonment rate varies depending on the device, region, and sector, tracking it is crucial.

It is preferable to monitor this KPI over longer periods because cart abandonment rates might change greatly. It doesn't matter if it's monthly, quarterly, or yearly.

To compute the percentage, divide the overall number of completed purchases by the total number of shopping carts produced, then multiply the result by 100.

CAR = (Complete Purchase / Shopping Cart Created ) X 100


9. Customer Retention Rate

Your customer retention rate is the percentage of customers who return to your store over time. It can be tracked for a quarter, a year, or even longer. By calculating your customer retention rate, you may determine how well you're serving clients and how loyal they are

The calculation is simple. Divide the total number of customers you had at the end of the period by the total number of customers you had at the beginning of the period, multiply the result by 100, and you will get the percentage:

CRR = Total customer at the end / Total customer at the beginning X 100.


10. Inventory Turnover

Ecommerce store managers can use inventory turnover as a key performance indicator (KPI) and financial ratio to estimate how frequently their inventory will be sold over the year. They aid in determining whether your company has too much inventory about overall sales levels.

The ideal inventory turnover Ratio for some industries will be between 5-10. The corporation sells its products more quickly due to the increased inventory turnover rate, which boosts operational profit and net income.

To measure inventory turnover, net sales by an average inventory at a selling price.

Inventory turnover = Net Sales / Average Inventory at Selling Price


Frequently Asked Questions


1. Differenciate between lagging and leading indicators?

Leading indicators are measurements that assist businesses in staying on course to meet their strategic goals. For ecommerce organizations, they provide early performance indicators like the number of clients who buy complementary products.

Lagging indicators, on the other hand, gauge performance and production right now. They work best to evaluate your current efforts' success because they are simple to measure but difficult to alter.


2. How you differenciate between financial KPIs and non-financial KPIs?

Financial KPIs are performance indicators based on the income statement and balance sheet elements. These KPIs assess how effectively a business utilizes its financial resources to produce stable operating income.

Non-financial KPIs frequently include metrics for the pipeline, quality, operations, operations efficiency, and staff and customer happiness.


3. How should I measure my e-commerce businesses' KPIs?

The measurements you employ will determine how frequently you track KPIs. Some can be monitored daily, like total sales. Others should be monitored throughout a week, month, or quarter, such as the conversion or cart abandonment rates.



The success or failure of your e-commerce store may depend on the KPIs you choose to track. You will be aiming in the dark if you use the wrong measures. Nevertheless, optimizing your business becomes much simpler when you have access to the appropriate data. Therefore we compiled a list of top 10 ecommerce KPIs to track. 

There are numerous KPIs that proved beneficial in business growth; you track those that are necessary for your business. After choosing your objectives, conducting research, and choosing your benchmarks, monitor their progress and make any necessary adjustments.

If you didn't do it on your own, seek professional help. HustleMarketers is a digital marketing agency helping e-commerce business track KPIs and build marketing strategies helpful in business growth.

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