Top 15 B2B Lead Generation Software 2024 (Updated List)

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Introduction

In the fast-paced world of B2B marketing, generating high-quality leads is crucial for business growth. The right lead generation software can make a significant difference in capturing potential clients and nurturing them into loyal customers. This article provides an updated list of the top 15 B2B lead generation software for 2024, complete with features and pricing to help you make an informed decision.

 

What is B2B Lead Generation Software?

B2B Lead Generation Software is designed to streamline the process of identifying and nurturing potential business clients.

By leveraging advanced technologies such as Email Automation, this software enables companies to efficiently target and engage prospects, ensuring a steady flow of qualified leads.

With B2B Lead Generation Software, businesses can enhance their marketing strategies, improve conversion rates, and ultimately drive growth through intelligent, automated outreach.

 

Top 15 B2B Lead Generation Software 2024

 

1. SendEngage

Features:

- Automated push notifications

- Real-time analytics

- A/B testing capabilities

- Personalized messaging

- Segmentation options

Pricing: SendEngage offers a free plan with basic features. Paid plans start at $9 per month, providing more advanced features and greater scalability.

 

2. Wisepops

Features:

- Customizable pop-ups and forms

- A/B testing

- Integration with major email marketing services

- Real-time analytics

- Mobile responsiveness

Pricing: Wisepops offers a 14-day free trial. Paid plans start at $49 per month, scaling based on the number of pageviews.

 

3. OptinMonster

Features:

- Drag-and-drop builder

- Exit-intent technology

- Campaign triggers

- Detailed targeting options

- Integration with popular email marketing platforms

Pricing: OptinMonster’s pricing begins at $9 per month for the Basic plan, with more comprehensive plans available at higher tiers.

 

4. Sumo

Features:

- List-building tools

- Social sharing features

- Heat maps

- Content analytics

- Integration with email services

Pricing: Sumo offers a free plan with basic features. The paid plans start at $39 per month, offering more advanced functionalities.

 

5. Klaviyo

Features:

- Email and SMS marketing

- Advanced segmentation

- Behavioral tracking

- Automation workflows

- Detailed analytics

Pricing: Klaviyo’s pricing is based on the number of contacts, starting at free for up to 250 contacts. Paid plans start at $20 per month.

 

6. GetResponse

Features:

- Email marketing

- Landing pages

- Webinars

- Marketing automation

- Advanced analytics

Pricing: GetResponse offers a 30-day free trial. Paid plans start at $15 per month, with pricing tiers based on the number of contacts.

 

7. Omnisend

Features:

- Email and SMS marketing

- Automation workflows

- Segmentation

- Product recommendations

- Analytics and reporting

Pricing: Omnisend offers a free plan for up to 500 emails per month. Paid plans start at $16 per month, scaling based on the number of emails and contacts.

 

8. Mailchimp

Features:

- Email marketing

- Marketing automation

- Landing pages

- Customer journey builder

- Detailed analytics

Pricing: Mailchimp offers a free plan for up to 2,000 contacts. Paid plans start at $9.99 per month, offering more advanced features and higher limits.

 

9. ContactOut

Features:

- Email and phone number finder

- Chrome extension

- Bulk search capabilities

- Integration with CRM tools

- Detailed contact data

Pricing: ContactOut offers a free trial. Paid plans start at $29 per month, with pricing tiers based on usage.

 

10. Hunter

Features:

- Email finder and verifier

- Domain search

- Bulk email search

- API access

- Integration with CRM tools

Pricing: Hunter offers a free plan with 25 searches per month. Paid plans start at $49 per month, providing more searches and features.

 

11. Voila Norbert

Features:

- Email finder

- Email verification

- Lead enrichment

- API access

- Integration with major CRM tools

Pricing: Voila Norbert offers a pay-as-you-go model starting at $0.10 per lead. Subscription plans start at $49 per month.

 

12. Keap

Features:

- CRM and sales automation

- Email marketing

- Appointment scheduling

- Payment processing

- Detailed analytics

Pricing: Keap’s pricing starts at $79 per month for the Lite plan, with more advanced plans available at higher tiers.

 

13. Unbounce

Features:

- Landing page builder

- Pop-ups and sticky bars

- A/B testing

- Integration with marketing tools

- Detailed analytics

Pricing: Unbounce offers a 14-day free trial. Paid plans start at $90 per month, providing more advanced features and higher limits.

 

14. Webflow

Features:

- Visual web design tool

- CMS functionality

- E-commerce capabilities

- Hosting services

- SEO optimization

Pricing: Webflow’s basic site plan starts at $12 per month, with more comprehensive plans available based on the site's needs.

 

15. Bitrix24

Features:

- CRM and sales management

- Project management

- Email marketing

- Social media integration

- Telephony

Pricing: Bitrix24 offers a free plan with basic features. Paid plans start at $19 per month, scaling based on the number of users and additional features.

 

Conclusion

Selecting the right B2B lead generation software is critical for maximizing your marketing efforts and achieving business growth. Each tool listed above offers unique features and pricing plans to cater to different business needs. By leveraging these sales engagement tools and Email Automation, you can streamline your lead generation process, enhance customer engagement, and ultimately drive more conversions.

 

FAQs

 

1. What is the best B2B lead generation software?

The best software depends on your specific needs and budget. For overall features and ease of use, Mailchimp and GetResponse are popular choices.

 

2. How do I choose the right B2B lead generation tool?

Consider factors such as your budget, the specific features you need, integration capabilities, and the size of your business.

 

3. Are these tools suitable for small businesses?

Yes, many of these tools offer scalable plans that are suitable for small businesses, starting from free or low-cost options.

 

4. How do these tools help in lead generation?

These tools help capture, nurture, and convert leads through features like automated email marketing, landing page creation, and CRM integration.

 

5. Is there a free version available for these tools?

Yes, several tools on this list offer free versions or trials, including Mailchimp, GetResponse, and Bitrix24.

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