Which eCommerce platform should you invest in for 2023?

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The development of an eCommerce platform with various features and styles customized to each company's needs for eCommerce websites has been increasing in recent times.

 Businesses can access customers through online channels due to an eCommerce platform, which contributes to expanding their markets. 

You must choose one ecommerce development company from among hundreds to determine the direction your company will take. Here will see what eCommerce platform you should invest in for 2023:

 

What is an ecommerce platform?

A software program called an eCommerce platform helps companies set up an online store to sell their goods and services. It offers the complete set of features and tools businesses require to create and maintain their online stores. 

There are numerous types of eCommerce platforms on the market, each with a unique set of features and advantages. For their unique requirements, businesses must select the best platform.

 

Shopify

Shopify, one of the most widely used eCommerce platforms, is a recognized innovation in creating online stores. As a result, Shopify may be the ideal choice for you if you are seeking a custom Shopify development for a user-friendly platform with lots of features.

 Shopify has surely not been left out of the competition, despite being one of the oldest eCommerce systems currently accessible. 

Shopify provides an excellent web version as well as powerful mobile apps for Android and iOS devices, offering a wide variety of practical features and connectors. Think about how many websites the platform powers more than two million. 

Don't you think that sounds impressive? More than that, there is a clear explanation for Shopify's enormous success. It is an excellent choice for creating small and large eCommerce sites due to its user-friendly interface, feature-rich design, and global recognition.

 

Pros

- It is scalable

- It has a simple dashboard

- Its vital search engine optimization (SEO) characteristics make it easier to discover your store online.

- It allows you to display several products in your store and has limitless storage space.

 

Magento

Before being acquired by Adobe in 2018, Adobe Commerce, formerly known as Magento, was a non-hosted eCommerce platform designed for consumers who desire a strong, adaptable system that is highly customizable. 

Users of Adobe Commerce have access to a robust page builder that includes features like data reporting and consumer segmentation. In order to provide clients with individualized shopping experiences and product recommendations, it uses sophisticated algorithms and AI technology.

The platform provides a vast selection of powerful features in the best way. Still, to use Adobe Commerce, consumers must depend mainly on skilled developers and costly maintenance, making it challenging to estimate the total cost of ownership.

 

Pros

- It is an excellent option for organizations that serve customers from all over the world because it supports many languages and currencies.

- Provides a vast selection of extensions and plugins to help you maximize the efficiency of your store.

- Complies with SEO best practices, making boosting your store's visibility in search engine results simpler.

 

Oracle Commerce (OCC)

An excellent cloud-based platform with a high level of flexibility and AI-powered functions is the Oracle Commerce Cloud, which is also a good platform for business-oriented eCommerce. Oracle CX Commerce enables multi-channel strategies in addition to analytics powered by AI. 

You may customize your information, it supports a variety of currencies, and it supports different languages. Using a drag-and-drop builder, you may quickly alter the platform's pre-made, responsive page layouts.

 

Pros:

- User-friendly: This eCommerce platform can be used by individuals who don't have strong technical experience. The support staff is optional to run your online business due to the backend programming restrictions and development requirements.

- Accessibility: The website is reachable via various devices, including smartphones, laptops, and desktop computers.

- Customer support: OCC assists you from its customer care team, which is accessible 24/7.

 

WooCommerce

Have you ever wondered what the meaning of this exciting title is? Simply, WooCommerce is a well-known WordPress plugin. Its strong functionality may quickly convert your conventional website into an online store with various features. 

If you want to outsource ecommerce development, WooCommerce is best as it provides an easy-to-use interface. Also, that allows you to maintain a check on orders, review performance stats, and develop coupons to bring in more customers. All you have to do is register on the official WooCommerce website; everything is right there.

 

Pros

- It gives you access to Automattic's technical support and lets you list an infinite number of products.

- Provides access to several payment channels, automated taxes, and unlimited storage capacity.

 

BigCommerce

BigCommerce Enterprise is a platform included in the top enterprise ecommerce development list. It can manage traffic spikes while a sale or promotional offer is launched on your website. 

Its features, including punch-out, bulk pricing, and quote management, make it an excellent choice for B2C and B2B clients. CRM, WordPress, and an ERP system are just a few of the connectors available on the platform. 

For the enterprise package, there is no set price for the platform. Your monthly payment will vary depending on how much you sell online. To receive a personalized quote for the cost of the online store, get in touch with a BigCommerce development services supplier.

 

Pros

- It provides limitless storage, so companies always stay supplied with their products.

- It supports up to 500,000 products, making it simple for businesses to list numerous things.

 

Squarespace

Squarespace is the following website builder with an e-commerce platform choice. Similar to Wix, Squarespace uses drag-and-drop technology, which is simple to operate. 

Both systems need to be significantly modified in order to include ecommerce functionality because they are typically used to develop websites rather than as online selling platforms.

If you are an ecommerce development company that wants to sell products online, Squarespace needs to be set up. You could even outsource it if you have the money. 

After you have configured the e-commerce feature, Squarespace includes available inventory management options. Higher-tiered subscriptions also allow you to offer subscription-based products or gift cards.

You may easily add the Shopify Purchase Button to your website if you don't want to deal with the complexity of setting up an online store on the back end in Squarespace. 

You may add infinite products, use more than 100 payment gateways compatible with secure checkout, monitor sales and growth trends, quickly integrate orders and delivery, and gain support for international tax and currency.

 

Pros

- Offers excellent technical assistance and tutorials

- Promises to respond promptly

- Features a large storage capacity that enables you to list as many products as necessary.

- Access to comprehensive analytics and real-time order tracking to monitor the operation of your store

 

Wix eCommerce

Wix is a simple drag-and-drop website builder offering domain name registrar, web hosting, and editable templates. Simple websites can be made for free, but to use Wix's e-commerce features, you must upgrade to a premium account.

A few helpful ecommerce features are available in Wix for better use. The platform enables retailers to manage orders, take online payments, market goods through various channels, and launch abandoned cart campaigns.

 

Pros

- Limitless storage capacity is available

- Enables listing of an infinite number of products

- Offers free designs and templates

- Supports a variety of languages

- It is fully connected with Google Shopping and PayPal, allowing you to quickly and securely accept payments.

 

OpenCart

An open-source, free e-commerce platform called OpenCart is renowned for being incredibly adaptable and simple to set up. Operating an online store becomes more of a rewarding game with OpenCart than a challenging task. 

OpenCart is one of the best eCommerce software alternatives available today, used by thousands of businesses worldwide. Because of its extensive customization options, OpenCart shares some similarities with most contemporary eCommerce platforms.

But what distinguishes this platform from others? It offers every feature you would need for a typical online store. However, OpenCart might be challenging to use for inexperienced merchants, therefore, it will be an excellent choice for companies with some experience in website construction and setup.

 

Pros:

- Add-Ons and Integrations: What is the most beneficial aspect of utilizing eCommerce platforms? The first thing that comes to mind is the flexibility to scale up and down due to the extensive customization options. Regarding this, OpenCart offers a wide range of upgrading choices made possible by hundreds of add-ons and connectors.

- Backup Option: Was the prior iteration of your store more successful? You may have made a mistake, so you guess how it might affect the shop's functioning as a whole. You do not need to worry about OpenCart because you can quickly and easily restore old data.

- Administration: OpenCart offers the chance to achieve your goals because of its distinct multi-store and multi-user characteristics, whether you want to create different user roles or manage many stores at once.

 

Final Thoughts

As there are so many options for eCommerce platforms on the market, it is vital to consider which features are most advantageous to a company's operations. Because what works for one seller may only work for some sellers. The above listed are the few eCommerce platform you should invest in for 2023 you can consider choosing the one you need for your business.

 

Author Bio: Maulik Shah is the CEO of BiztechCS, a development company. He often takes the front seat in the company's development projects, because he enjoys solving problems through technology. When it comes to writing for any blog, his contribution is priceless. Maulik ensures that his interaction with development is frequent enough, and his industry knowledge is ever-evolving so that he can share it. Despite his packed days, Maulik's door is always open and he is generous with sharing this knowledge and experience.

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