Even the biggest and most successful companies in the world have to update their marketing strategies from time to time. For example, take Coca-Cola. Despite being a household name, the company is always looking for ways to refresh its marketing approach. They even shifted their advertising focus to more heartfelt messages about unity and hope, climate change, and many more of such relevant issues. This change in strategy allowed them to connect with consumers on a deeper level and stay on the right path.
Similarly, Amazon, the world's largest online retailer, is constantly updating its marketing tactics to keep up with the ever-changing digital landscape. One area they've focused on recently is personalization. By using customer data to tailor their marketing messages, Amazon is able to make its recommendations and promotions more relevant and effective. This has resulted in increased customer loyalty and higher sales. If these giant companies are constantly updating their marketing strategies, then it's a clear sign that all businesses, big or small, need to be open to change in order to succeed. Therefore, these 5 signs may be an indicator to revamp your BigCommerce store's marketing strategy:
5 Clear Indicators That Your BigCommerce Store Needs a Revamped Marketing Strategy
As an online retailer, having an effective marketing strategy is crucial for driving traffic and sales to your BigCommerce store. However, there are certain indicators that may suggest it's time for a marketing makeover to stay ahead of the competition. Here are 5 clear indicators to watch out for.
#1 Your Traffic Is Declining
Declining traffic is one of the most significant signs that your BigCommerce store needs a marketing makeover. If you notice that your website traffic has plateaued or is decreasing, it's essential to take action. A decline in traffic could be an indication that your current marketing strategies are not effectively reaching your target audience.
According to a recent study by Hubspot, organic search drives 17% of website traffic than paid search (which is only 9%), making SEO optimization an important aspect of marketing. So, ensuring that your website is optimized with the right strategies of search engines and creating content that is relevant to your target audience, drives good traffic to your website. Similarly, by segmenting your email lists, personalizing your emails, and creating compelling subject lines, you can improve your email marketing campaigns as well.
#2 Your Conversion Rates Are Low
Is your site easy to navigate? Are your product pages clear and informative? Are you using high-quality product photos and videos to showcase your offerings? If your site is lacking in any of these areas, it could be hurting your conversion rates. If you're seeing plenty of traffic to your site but struggling to convert those visitors into paying customers, it's high time that you should take a closer look at your marketing efforts.
Start by examining your website's user experience. You can create compelling product descriptions and offer discounts or promotions to incentivize purchases. Similarly, you can encourage customer loyalty and increase conversion rates by rewarding regular customers as well. Thus, by implementing new strategies and analyzing the effectiveness of your current strategies, you can improve your conversion rates and ultimately increase sales.
#3 Your Brand Identity Is Inconsistent
A strong brand identity is key to building a loyal customer base. If your brand identity is inconsistent across your website, social media channels, and other marketing materials, it can be confusing for potential customers and make it difficult to establish a clear brand identity for your eCommerce platform.
To remedy this issue, take a step back and examine your brand identity as a whole. Are your brand colors and logo consistent across all channels? Are you using a consistent tone of voice in your marketing messages on your landing page? Are you effectively communicating your brand values and mission to your audience with the help of your products? If you're struggling with these backdrops, then consider working with trusted, award-winning agencies like CodeClouds, whose BigCommerce web designers keep up to date with the current market trends and curate high-quality web solutions specific to your needs and relevant to your niche. With years of experience, these experts will help you develop a clear and consistent brand strategy to set the right tone for your business.
#4 You're Not Engaging with Your Audience
Engagement is a critical component of any successful marketing strategy be it for your BigCommerce store audience or not. If you're not actively engaging with your audience on social media, through email marketing, or perhaps your social media posts aren't getting many likes or comments, or your emails aren't being opened. This lack of engagement is definitely frustrating, but it's also an opportunity to reevaluate your marketing strategy and find new ways to connect with your audience. By trying out different tactics like personalized messaging, interactive content, or targeted ads, you can start to build a more engaged following and see real results for your business.
To improve your engagement, start by developing a social media content calendar and posting consistently on your channels. Use social media to start conversations with your audience and respond promptly to customer inquiries and feedback. Consider running email marketing campaigns to stay top-of-mind with your audience and repeat sales.
#5 You Are Receiving Negative Reviews
It's always tough to see negative reviews pop up on your BigCommerce store, but they can actually be a sign that it's time for a marketing makeover. Negative reviews can often indicate that customers aren't satisfied with your products or the way those products are being marketed.
To turn things around, it's important to take a deep dive into your marketing strategy. Look at your website design, social media presence, and advertising campaigns. Are they engaging and relevant to your target audience? Are you showcasing the unique value of your products? If not, it's time to make some changes. Consider rebranding, updating your website, or investing in more targeted advertisements that may help you get a better reach to your ideal customer. This will boost your marketing strategy and turn those negative reviews into positive feedback to grow your business. You can also choose to hire native eCommerce branding agencies like Born and Bred. Their impressive brand strategy solutions, packaging and design, content production, etc can amp up your business while leveraging any past shortcomings into a learning process.
Thus, to avoid these pitfalls, it's essential to have a solid marketing strategy in place that focuses on improving website traffic, increasing conversions, engaging with customers, and managing your brand's online reputation as well.
If you're experiencing any of these five signs, it's time to take action and revamp your marketing strategy. Start by conducting a thorough audit of your website and identifying areas that need improvement. You can also consider investing in targeted advertising campaigns, updating your branding and website design, optimizing your SEO, and engaging with customers through email marketing and social media. Moreover, learning from brands like Nike, which transformed its brand messaging to be more inclusive and empowering, can help you understand how to engage with customers and improve your brand's reputation.
Thus, remember the key to a successful BigCommerce store is staying ahead of the game and adapting to changing market trends. By giving your store a marketing makeover, you can reach new customers, increase conversions, and ultimately drive more sales. So what are you waiting for? Get ready to take your BigCommerce store to the next level, start by addressing these five signs and investing in a comprehensive marketing makeover today!