Do you manage multiple brands or websites under one company?
Then you know how difficult it can be to coordinate an effective SEO strategy
for all of them.
At Digital concepts, we bring you 7 practical steps to
optimize your strategy and maximize the performance of all your websites.
Get ready to improve your online visibility and increase
your conversions effectively!
What is Corporate SEO?
Corporate SEO is basically about optimizing multiple
websites or brands under one umbrella. Imagine your company has several
divisions or products, each with its own website.
The challenge here is to ensure that each site is visible in
search engines, but without making them compete with each other.
It is a large-scale strategy that seeks to improve the
global positioning of all of a company's brands, without losing sight of their
coherence and internal communication.
Rather than thinking of SEO as just an individual action for
each page, it's about working in sync so that all sites benefit from the same
overall strategy. It's a bit more complex, but the results are worth it.
Teamwork is everything
One of the keys to corporate SEO is that all teams must be on
the same page . Why? Because managing multiple brands or websites requires
coordination between different areas: the SEO team, the web development team ,
the marketing team, and the content marketing team . Each one has a crucial
role, and if they don't work in an aligned manner, the results will be
compromised.
Although it may seem obvious, fluid collaboration is
essential. Each team member must understand not only their role, but also the
impact of their work on other areas.
Prioritize and set clear goals
When you have multiple brands on your plate, not all of them
require the same attention. Some may need urgent SEO services, while
others may be more stable. This is where prioritizing is essential .
SEO isn’t something that happens overnight, and the problems
that need to be solved first aren’t always the same for every brand.
Perhaps one needs to optimize the loading speed of their
page, while another requires a more intensive focus on content creation. Being
clear about which actions are most urgent will allow you to be more efficient
and focus your resources appropriately.
Take care of the indexability of all your websites
If you run a business with multiple websites or subdomains,
indexability is a crucial issue. If search engines can't properly crawl your
site's pages, you'll lose visibility.
And it's not just about making sure your pages are ranking
on Google; it's also important to make sure there's no duplicate content ,
broken links , or technical issues that prevent search engine bots from doing
their job.
Before launching new SEO campaigns, do a full audit of your
sites to fix legacy issues (such as unindexed pages or bad redirects).
Make sure your sites code is clean and organized , so that
all the content you create is optimized and visible to search engines.
Avoid internal competition between your brands
Without a well-defined strategy, it's very easy for your own
brands to overwhelm each other . This happens when different pages of your
company try to rank for the same keywords.
If you're not clear about which keywords to assign to each
brand, you could end up competing against yourself and dividing the traffic you
could be attracting.
The solution is to correctly segment the keywords so that
each brand has its own space. Not everything has to be competition; each brand
must focus on search terms that allow it to shine on its own . This way you can
ensure that all brands add, rather than subtract.
Manage the complexity of site locations and versions
If your company has an international presence or is in
multiple languages, corporate white label SEO services becomes
even more challenging. Every market has its own peculiarities, and you can't
treat all of your site versions the same way.
This is where things like hreflang tags come into play ,
telling Google which version of the site to display based on the user's
location.
Additionally, if you have subdomains or local sites, make
sure that the content is properly segmented and not repeated on other sites of
the same company.
Organization and an appropriate local SEO strategy are
essential to improve visibility in specific markets without generating
duplicate content problems .
Solve legacy problems and optimize what you already have
When you manage a large corporate website, you're likely to
encounter legacy issues .
Broken links, bad redirects, duplicate content, changes in
page structure… These are just some of the obstacles you might encounter if
your site is a bit old.
Before you jump into optimizing and creating new content,
address these technical issues . A thorough SEO audit will help you detect and
correct these flaws so your site is ready to take advantage of new optimization
opportunities.
Use templates to make implementation easier
Managing professional SEO sevices
on a large scale can be overwhelming. When you work with multiple sites, you
need templates to help you standardize tasks and processes.
Templates may include guidelines for optimizing metadata, URL
structures, writing content , or implementing internal links .
Using these templates will not only save you time, but will
also allow you to maintain consistency across your entire strategy, regardless
of how many sites or brands you are managing.
Make sure every team member has access to them and adheres
to defined best practices.
At Digital Concepts, the best SEO company every
project is an opportunity to grow. It doesn't matter what sector you're in,
what matters is that with the right strategy, results come.
