Early Life and Background
Adenike Adeleke was born on March 17, 1995, in Ede, Osun
State, Nigeria. She hails from the legendary Adeleke family, who are all
renowned for their massive inputs into Nigerian politics, business, and
entertainment. Adenike is the daughter of Ademola Adeleke who is the Osun State
Governor and Christina Adeleke. She has musician brothers B-Red and Sina Rambo,
and she is a cousin to international music icon Davido.
Adenike's childhood was shaped by a mix of cultures, as her
mother is American and her father Nigerian. The multicultural influence
contributed towards shaping her world view and interests.
Education
Adenike acquired her early education in Nigeria prior to
pursuing further studies outside Nigeria. In 2022, she earned a Digital
Publishing and Advanced Networking Skills certificate from an American
university, where she was trained with the skills required to run the digital
platform effectively.
Career
Social Media and Entrepreneurship
She is popularly known as Nikos Babii. Adenike is a content
creator, businesswoman, and online socialite. She is known to be enthusiastic
about lifestyle, beauty, and fashion by her active presence on platforms like
YouTube and Instagram. Adenike embarked on her YouTube journey in 2015, sharing
tutorials focused on makeup and skincare routines, and soon she gained a strong
following.
Aside from content creation, Adenike has ventured into
business, leveraging her online fame to promote brands and products. Her
activities are a blend of art and commerce, and as such, she is a major
stakeholder among Nigerian influencers.
Personal Life
Adenike maintains a very low-profile personal life. She is
not married and lacks children as of 2024. However, she is known to be in a
relationship with Nigerian singer and songwriter Young Jonn whose relationship
with her came into the limelight at the beginning of 2024.
Standing at the height of 5 feet 2 inches, Adenike
constantly provides glimpses into her life, family, and travels on social
media, which captivates the hearts of her followers for the authenticity and
wit that she embodies.
Net Worth
Adenike Adeleke's net worth has been estimated to be
approximately $600,000 as of 2025. The calculation stems from her revenues
as a content creator, endorsements, and business endeavors.
Popular Controversies in Adenike Adeleke's Life
1. Reception of Debut Single "DND": In the early
months of 2025, Adenike released her debut single entitled "DND."
Despite high expectations from the music background family she comes from, the
single didn't meet expectations. It was labeled by critics as
"mediocre," and some online users mocked her song, citing that the
Grammy Awards would never visit Osun State anytime in the near future. The song
was labeled by some as "forgettable" and "not original,"
which triggered a meme storm and debate on social media.
2. Birthday Party Backlash: Adenike's 30th birthday party in
2024 was marred by controversy when videos of the party went viral on social
media. Some critics panned some of the things done at the party, and the public
had a mixed reaction.
3. Gossip Regarding Personal Life: Adenike was also faced
with gossip about her personal life, such as being a single mother and a
girlfriend to Nigerian artist Young Jonn. She debunked these rumors on her
Twitter (currently X) handle by saying that she is not married and has no children.
She further shared her love for her nieces and nephews to correct myths
surrounding her marital status.
4. Political Appointment Misidentification: In 2023, there
was a case of mix-up when a woman, Adenike Adeleke, was nominated as a
commissioner in Osun State. People got it wrong that she was the daughter of
Governor Ademola Adeleke, and there were accusations of nepotism. But a
fact-check revealed that the nominee was a different woman bearing the same
name, who just so happened to be the governor's sister-in-law, not his
daughter.
Conclusion
Adenike Adeleke is the embodiment of tradition and
modernity. Growing up in a family with a rich heritage, she has created her own
niche in the online space, becoming a voice and role model for many young Nigerians.
Her experience shows the potential of leveraging heritage and passion to create
a unique and effective personal brand.
