Adeola Chizoba Adeyemi who is popularly known as Diiadem, is
a Nigerian entrepreneur, reality television personality and beauty influencer.
Adeyemi was given birth to on April 12, 1991, in Lagos State, Nigeria. She has
achieved a lot in the beauty and fashion world and made herself a brand name
in Nigerian entertainment.
Early Life and Education
Diiadem was born to an Osun State father of the Yoruba race
and an Igbo mother, a reflection of the rich culture in Nigeria. As a child,
she lived in Lagos, attending Eben Noble Primary School and Saka Tinubu
Memorial High School. Reaching higher education, she studied at Sikkim Manipal
University in Accra, Ghana, and has a Bachelor of Arts degree from there.
Career
Diiadem began her career in 2008 as a video vixen and model,
earning popularity for her fashion sense. In 2016, she turned entrepreneur
after establishing Beauty By AD, which is a cosmetic company that delivers
innovative products to boost women's confidence and admire their beauty. The company
has since led the way in Nigeria's beauty business.
Besides Beauty By AD, she established IMANI Spotless, a
beauty care line, and 1204 Finesse, a clothing brand. She extends her impact to
reality shows; she featured as part of The Real Housewives of Lagos's third
season, featuring her way of life and business exploits.
Personal Life
Diiadem was also traditionally wedded to Odekunle Imani, with whom she gave birth to a daughter, Akorede Imani Oluwasindara, born on April
20, 2018. They divorced over claims of domestic violence against each other.
Despite being divorced, they have a good co-parenting relationship.
Net Worth
Diiadem's business ventures as well as modelling gigs have
contributed towards her thriving net worth. Her net worth is estimated at around
$800,000 - $1 million.
Social Media Presence
Diiadem is always on top of the latest fashion trends and
can be seen frequently posting on social media sites, especially Instagram
(@diiadem), where she gives a glimpse into her fashion business, philanthropic
work, and life in general.
Alleged Lagos State Governor's Affair
Early 2024 witnessed heavy allegations against Diiadem by
blogger Cutie Juls, who alleged she was having an extramarital affair with
Lagos State Governor Babajide Sanwo-Olu. Cutie Juls accused Diiadem of
"snatching" the governor from socialite Berbie Doll. In a dramatic
video, Diiadem categorically denied the claims, taking an oath on a Bible and
cursing herself if she had done it as claimed by the alleged anonymous blogger.
She also offered a ₦10 million reward to anyone with information regarding the
identity of the claimed anonymous blogger behind the accusations.
Public Fallout with Ex-Best Friend
Subsequently in 2024, Diiadem was also involved in a public
beef with her ex-best friend, Queen Macaulay, also known as Kwinrach.
The battle continued as Diiadem's brother, Temi, came riding
on social media to fire a jab at Kwinrach, calling him a hypocrite and
ungrateful. According to Temi, Diiadem was providing money to Kwinrach, even
taking Kwinrach to purchase birthday gifts in an attempt to pretend to be
friends. Critics labeled Temi as the mouthpiece of Diiadem. Diiadem responded
by defending her sister, claiming that Kwinrach had been "defaming"
her since 2013 and she did not need anyone to speak up on her behalf.
Clash on The Real Housewives of Lagos
In a recent Real Housewives of Lagos episode, Diiadem got
into an argument with fellow cast member Mariam Timmer. The fight began after
Diiadem accused Mariam of attempting to disrupt a party that they were
attending. The two got into an argument, which escalated into an emotionally
charged conversation that uncovered undercurrents of tension between the cast.
Personal Struggles and Public Disclosure
Other than these controversies, Diiadem has also made her
personal problems public. During an interview with Chude Jideonwo in 2022, she
opened up about how she escaped domestic violence in her previous marriage. She
also discussed her turbulent childhood, including her mother's absence and the
challenges of raising her daughter.
Conclusion
Adeola Chizoba Adeyemi, also referred to as Diiadem, is the
best example of resilience and business. Right from the start when she began
from Lagos to becoming Nigeria's entertainment and beauty icon, she never fails
to surprise people with her dedication to empowering women and children.
