During the past few years, there has been a significant shift in web development techniques that has been called the modern web movement. What exactly makes modern web development different from just web development? Itâ€™s an important question to ask, because knowing this can give you the tools to separate yourself from your competition and start taking advantage of new business opportunities. Partnering with a Brisbane web design agency can help you stay at the forefront of modern web development, ensuring that your website is cutting-edge and optimized for success.
Here are nine elements of modern web development that you should consider incorporating into your work as soon as possible. Youâ€™ll be surprised at how much more responsive your clients become when they know you are on top of these top 2022 web development trends.
1) Unique Typography
The typography on a site is often an early indicator for whether or not youâ€™ll enjoy using it. Usually, fonts are used to emphasize particular words, which can add punch and personality to a site. In some cases, unique fonts are also used because they add a freshness that was otherwise missing from other sites.
Unique typefaces donâ€™t always have to be complex â€“ some of them are simple, but fun additions. For example, Google has a penchant for using different font styles throughout its portfolio; itâ€™s these typefaces that make Google sites stand out amongst others in terms of visual aesthetics. You may choose to incorporate elements like these into your site as well if you want to create something that is eye-catching and somewhat trendy.
Why unique typography is useful in modern website design?
Unique typography is useful in modern web design because it provides an easy way to add style and personality to a website. Of course, it goes without saying that your chosen typeface should match your brandâ€™s image, but having some creative freedom with your font selection can give you a lot of flexibility in expressing yourself on web pages.
Try playing around with different typefacesâ€”make a few sample designs and show them to friends or family for feedback before you begin work on any serious project. You may be surprised by what people say about certain typefaces when you put it in front of them!
2) Mobile-Friendly Layout
The most obvious element of the latest web development is a mobile-friendly layout. In todayâ€™s world, many people prefer to use their smartphones and tablets to surf the internet over traditional computers. To accommodate these users, websites should display as seamlessly on a phone or tablet as they do on desktop computers.
This is where responsive design comes in handy; it allows designers to build one set of code that adapts automatically depending on what device itâ€™s viewed on. Mobile isnâ€™t just about having a smartphone-optimized version of your site anymore, though; there are other important mobile considerations, such as security and speed.
Why is Mobile-Friendly Layout useful in modern web design?
Today's users are on their phones more than ever. In fact, over 50% of web traffic comes from mobile devices. That means a mobile-friendly layout is absolutely necessary in today's web design to ensure your audience can easily use your site. Responsive sites scale and resize elements automatically to fit any screen size or resolution, whereas non-responsive sites do not.
Responsive Design is no longer an option if you want your site to be accessible to everyone. Mobile-Friendly Layout has become an essential feature for all websites since it gives all website visitors access no matter what device theyâ€™re using. If your website fails to load properly on mobile devices, you will lose potential customers.
A 'mobile-friendly' layout has been created by Google as a search ranking signal. Google recently announced that they will now be considering mobile-friendliness as a ranking signal. Therefore, when you hire web developer, make sure that they have perfect knowledge of mobile friendly layout.
3) Hamburger Menus
Hamburger Menus are a more intuitive way to navigate your website. The icon, which looks like a hamburger, is placed next to relevant links on your site. Clicking on it reveals different navigation options, which allows users to easily jump between sections of your website without having to go back and forth from one page to another using traditional top-bar menus.
Hamburger Menus offer a convenient way for users to jump from one section of your site to anotherâ€”something that mobile-friendly websites depend on as more people access sites via smartphones and tablets.
Theyâ€™re also often used in conjunction with responsive web design, making them an easy way for visitors viewing your site on smaller screens and browsers to quickly jump around between sections.
Why is Hamburger Menus useful in modern web design?
Hamburger Menus is one of those little things that actually has a significant impact on users, which is why itâ€™s been implemented by so many web-designers. The idea behind Hamburger Menus is to help simplify navigation by providing just a few quick links for site visitors.
Instead of having to scroll through page after page or click on hundreds of buttons to get where they want, web visitors are quickly directed where they need to go without much fuss or inconvenience.
4) Optimization for Speed
In a world dominated by mobile devices, having a fast site is critical. The major search engines will actually penalize slow-loading sites with lower rankings. After all, who wants to wait for their website to load when they have other things to do?
In addition, recent studies show that 25% of visitors leave if it takes more than 3 seconds for a site to load! To make your site faster, optimize it for speed.
Why is speed optimization useful in modern web design?
Speed optimization is crucial in modern web design. The world around us moves quickly and instantaneously. In order to have our websites appeal to every user, regardless of what device they use or how fast their internet speed is, we need to optimize for everyone.
Optimizing for mobile may make your website look outdated on a bigger screen; optimizing for desktop might take away from your siteâ€™s usability when viewed through an iPhone. This is why speed optimization is so important in modern web design: it allows you to create one website that looks great no matter what device people are using or how fast their internet connection is.
5) SEO Optimization
Search engine optimization (SEO) is a huge part of modern web development. More and more, search engines are a vital source for information; optimizing your site will put it at an advantage over competitors in search results. Website owners benefit from SEO both directly through organic traffic and indirectly through content recommendations.
But thereâ€™s more to SEO than on-page practices like keyword density, keyword length, and link-building strategies. How many visitors you get from specific keywords changes dynamically based on those keywordsâ€™ popularity.
Updating your content regularly with new words related to your industry ensures that youâ€™re putting yourself out there as a resource even if Google doesnâ€™t take notice right awayâ€”which it won't if you don't update often enough!
Why is SEO useful in modern web design?
SEO means Search Engine Optimization, which is crucial for modern web design. Nowadays, most people donâ€™t visit your website from links in a specific email; they do it by typing in keywords directly into Google. That makes SEO more and more important because search engines like Google rank websites higher when they are optimized for keywords.
There is a well-known web development fact in 2022 is that SEO is crucial in any website. A well-optimized website is one where, when you type in a certain phrase, that website comes up as high as possible on Google search results. In short, having good SEO is necessary for anyone who wants to be found online and make sure his or her site gets maximum traffic by using relevant keywords.
6) Background Videos
Nowadays, background videos are everywhere, but they were a bit slow to catch on and generally took off in 2013. These days, though, when you think about a high-quality website or web application, itâ€™s rare that you wouldnâ€™t include an HD video as part of it.
Background videos tend to be more effective at engaging people in content than images alone are; moreover, text over video is far easier to skim through than text and images combined. When done right, background videos donâ€™t look like advertisements or promotions; rather they feel like part of your design (albeit one with a lot of personality). This isnâ€™t just one trend weâ€™re pointing out â€“ it sums up all trends related to it.
Why is Background Videos useful in modern web design?
Background Videos are useful in modern web design as they help to create a more immersive experience. Visitors tend to love them because it helps them get into a more exciting mood and enjoy whatever is being shown on your website.
Background videos can be anything that you want, and will really depend on what youâ€™re trying to accomplish. By using some video effects and background video clips, there is no limit to what you can do with your own videos when designing a modern web design for your business or brand.
7) Semi-Flat Design
The rise of minimalism has given designers a lot to think about. In particular, itâ€™s made them question what is more important: functionality or aesthetics? According to Christian Holst, founder and creative director at Unity Technologies, there needs to be a middle ground between these two poles. In his opinion, aesthetics should not be sacrificed for functionality, but neither should functionality have greater priority than aesthetics.
Thatâ€™s why he advocates for what he calls Semi-Flat Design. This design style marries elements from flat design with skeuomorphic (or realism) elements in order to produce an interface that still retains some level of visual interest.
Why is Semi-Flat Design useful in modern web design?
Semi-Flat Design is useful in modern web design because it is a compromise between 3D and 2D, and itâ€™s also practical. This style of design falls on a gradient between flat and skeuomorphic designs, hence its name. Semi-Flat Design provides users with something they can interact with while still maintaining enough emphasis on aesthetics to appeal to todayâ€™s minimalist sensibilities.
Semi-Flat Design bridges design solutions between various platformsâ€”it works well across multiple devices, which allows users to more easily switch from one device to another without being slowed down by having to adapt their browsing experiences as much. Semi-Flat Design is also very responsive for touchscreen devices, which are becoming more and more common every day.
8) High-Quality Product Images
Seeing an item in person is often what makes us want to buy it. In web design, showcasing products with high-quality images can significantly increase conversion rates. Use a combination of desktop and mobile photos to present products from various angles.
If you're just starting out, you can use Adobe Spark's visual assets library or Canva's free graphic resources, which include everything from business cards to social media banners to advertisements for TV screens and even sunglasses.
Beyond images, putting your product front and center on homepages will encourage users to explore your website further and might lead them to make a purchase.
Why is High-Quality Product Images useful in modern web design?
High-quality images are important in modern web design. Most of your visitors have a high-resolution screen, and when you use low-resolution images, they can look blurry or pixelated.
If that's how your visitor sees your images, he or she will assume it's how you want them to see your site â€“ so before you decide to use something pixelated for your image (even if it was just an idea), make sure it won't be seen as unprofessional by a lot of people.
High-quality product images are important in modern web design because they're usually larger and more detailed than traditional product photography.
9) White Space
This just means white space in between and around your content. White space has a dramatic effect on how content is perceived by readers. White space allows you to break up long passages into digestible chunks, making text easier to read overall.
Another side benefit is that itâ€™s easier for readers to focus on specific elements within your text when thereâ€™s no competition from other elements (such as images). We tend to pay more attention to whatâ€™s important, after all! In addition, when used appropriately, white space can really improve aesthetics and highlight particular aspects of your content.
Why is White Space useful in modern web design?
White space is something we've taken for granted in visual design. White space is that extra blank page space on a page, or those little gaps between sections and paragraphs.
White space serves several purposes in design. For one, it can create harmony by giving each element its own place and preventing elements from competing for attention (like clashing colors). White space can also allow you to divide your content into easy-to-digest sections, reduce distractions and increase readability, among other things. That's why we've decided to embrace white space in almost every design decision we makeâ€”and use it as much as possible.
While â€˜modernâ€™ web development may be a simple term to throw around and most likely a buzzword in some capacity, it doesnâ€™t mean that we should overlook its meaning. Modern web development is less about what tools we use and more about how those tools are being used.
The web development industry has certainly made great strides in recent years, and itâ€™s easy to see how sites keep getting better and better. If you are starting a new project or just looking to redesign your existing site, talk to Web Development Companies in Dubai for assistance. How will you make use of modern technologies? Let us know in the comments below!