Sixty-two per cent of entrepreneurs surveyed say
personalization grows customer retention. In the igaming industry, the demand
for personalized betting experiences grows as players gravitate towards
tailored ads and casino games. Top operators like Betway are responding to this
need in many ways. Let’s look at how their response changes how you experience
online casinos.
What is personalization in igaming?
Personalization is the practice of tailoring services and
marketing efforts to a customer’s tastes. In online gambling, casinos like Betway Zambia use big data analytics and
other technologies to deliver the games, betting lines, and ads you prefer.
This means only recommending poker tournaments to you if all you play is poker
or sending you slot-specific bonuses and rewards based on your past games.
Are there different levels of personalization in igaming?
Yes. Igaming personalization can be basic, advanced, or
in-game. You may see basic personalization in personal communication, such as
when your online casino provider addresses emails to “Dear Gary” or “Dear Beth”
instead of “Dear player.” This is also common in the greetings you receive when
you access the casino lobby.
In advanced personalization, online casinos take it further
and arrange your homepage based on your player profile. A player profile lists
criteria for gaming experiences based on how you play. It tells online casinos
the type of player you are.
In-game personalization is more in-depth. You see this in
advanced games, where the dynamic NPCs and game environments can adjust to your
playing style. This technology is still new in the online gambling industry.
How does personalization help online players?
From the casino's point of view, personalization increases
player retention and loyalty. Online casinos use personalization strategies to
curate gaming experiences that you enjoy so you can enjoy your time online and,
hence, play more.
For you as a player, personalization creates immersion. It's
an online casino provider going out of its way to learn what you like to play,
how, and when, and delivering precisely these experiences to your interface.
You can focus more on the games you love without any distractions from
pointless ads or games you don’t play.
What is the relationship between personalization and localization?
Online casinos are entering new markets, especially in
Africa, Latin America, and Asia. In doing that, they have to adjust their
services and approach to match these new markets' cultural, social, religious,
and political landscapes. This is called localization.
Localization and personalization are related in that online
casinos also want to deliver cultural experiences that make sense to you. To do
this, they may offer games and betting lines in your local language, allowing
you to translate their official page. Online casinos may also allow you to
transact in your local currency.
All these efforts work together to create gaming experiences
specific to you.
What is the future of personalization in the online casino industry?
Online casino providers have reported significant success
with personalization. Because of this, and as technology and big data analysis
grow stronger, we should see this area of online gaming grow more prominent.
You can look forward to hyper levels of personalization, where every aspect of
online gaming on an online platform like Betway is tailored specifically to
your preferences, culture, skill level, and location.
