Top 3 CRM Software for Your Business in 2024

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For a company to enjoy customer loyalty, strengthening its customer relationship is imperative. With the number of business companies increasing, it is time for all business owners to make strategic moves to retain customers and their loyalty. An essential tool for the same is the much-talked-about CRM software.

From automating sales processes to enabling businesses to manage their customers on the go, it is undoubtedly a handy tool for businesses of all sizes. Besides, CRM with whatsapp integration can further add to your business growth.

However, choosing the right CRM tool should be stressed because every top CRM software offers different features, and every business has different requirements. This guide will introduce you to the factors that must be considered and the best 3 CRM tools you can choose from.


Factors to Consider When Choosing CRM Software

With several CRM tools available in the concerned sphere today, choosing one that fits like a glove for all your business needs may be challenging. Despite having a good understanding of all the features necessary for a CRM, you might be in a fix to pick a multifunctional CRM that can serve you in the long run. You can narrow down your options with the factors mentioned below and make the right choice:

1. Customization: Departmental procedures within each organization vary greatly; hence, a business must choose easily customizable and adaptable CRM software. Since some software tools require you to purchase plugins for customization, choosing one with this feature pre-built is better so that you do not incur extra charges.

2. Ease of Use: It is known to all that CRM tools come with powerful features such as automation, which can streamline the entire business workflow. However, the robust features will only benefit your organization if your employees can use them effortlessly. Hence, ensure that the tool you choose is user-friendly and can be adopted quickly by those who use it regularly.

3. Scalability: As your business grows, so will your CRM software needs. In the future, you may create new fields, increase users, and gain access to more features. Therefore, choose a CRM that will allow you to incorporate this scalability when you need additional features or need to make an upgrade.


3 Best CRM Software for Your Business in 2024

Happy customers are the key to a successful business. Here are the best 3 CRM tools you can rely on to streamline your business processes and keep your customers happy.


1. Kommo

Being the maiden messaging–powered CRM software globally, Kommo facilitates several handy features such as integrations, multichannel communications, lead tracking, customizable sales pipeline, and more. With this multifunctional CRM tool, you can enhance your customer conversations and take them to the next level.

The code-free chatbot builder allows you to build personal chatbots without professional expertise. It is available 24/7, and you can use it for automation, reporting, and gaining in-depth analytics. Kommo’s user-friendly web forms and integrations also simplify lead generation. You can call, email, or chat with your prospects directly through the CRM tool and use the lead card to store all events, such as chat messages, tasks, and call recordings.

You can eliminate repetitive manual tasks and smoothen your sales team's workflow through automation. Assign tasks, manage leads, and run email campaigns without breaking a sweat through this user-friendly and intuitive CRM tool.

You can also use the mobile app to manage your CRM on the go. It facilitates a seamless setup process where you only need to connect your email and import customer databases. Enjoy free setup assistance, onboarding, and multichannel support to build a robust sales stack.


Main Features:

- Keep clients at your fingertips with 3 customizable views

- Create no-code personal chatbots to streamline the sales process

- Access Analytics to track performance in real-time


2. Pipedrive

If your business emphasizes possessing a robust visual sales pipeline, you can rest assured that Pipedrive is your needed CRM software. Pipedrive is a handy tool for sales pipeline management. Businesses can track their sales cycle and progress seamlessly. It allows you to respond to essential tasks instantly through the drag-and-drop functionality.

You can also streamline business processes and optimize existing systems through customizable fields. You can conveniently engage with team members and customers from any location through the software’s mobile app while enjoying 24/7 email and chat support.

Since it is a cloud-based solution that can be accessed from any device, it is also perfect for companies with a sales team that works remotely. From activity tracking and email integration to sales customization and customizable pipeline creation, businesses can enjoy great features with the Pipedrive CRM software.

By setting up your pipeline, tracking progress, and automating growth, you can easily set up a customizable pipeline with Pipedrive. Through each sales cycle stage, you can track opportunities for your business and turn prospects into customers.


Main Features:

- Gives access to shareable dashboard links

- Provides access to contacts map

- Facilitates automatic call logging


3. Salesforce

Headquartered in San Francisco, California, Salesforce CRM is a cloud computing company that can be set up and managed without the assistance of IT professionals. By logging in, businesses can connect with their customers seamlessly.

The adaptability of this tool makes it a preferred choice for many companies, as they do not need to download or install any software. Based on the subscription model a business opts for, they can enjoy the concerned services. It eliminates the need to invest in coders, developers, hardware, or infrastructure, making it a cost-efficient tool.

The AppExchange system of Salesforce gives users access to numerous applications that can be leveraged as per their requirements. The tool is available over the cloud and, hence, is easily accessible too. Customers can access a company's information in real-time and place orders anytime, anywhere, without any hassle.

Business managers can track all the activities through a single dashboard. The tool is available in various editions: enterprise, essentials, unlimited, professional, and developer. You can choose the one that suits you best based on your business needs.


Main Features:

- Features Customer 360 for a shared view of customers

- Facilitates Solution Finder to specific solutions tailored to your needs

- Access to preconfigured dashboards, processes, and reports through Service Cloud



When customers feel heard and attended to, they feel happy and will want to rely on a company more. Businesses can always enhance the customer experience they deliver through robust CRM software. Hence, take tips from the above mentioned points and choose the right CRM software for your business.

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