For a company to enjoy customer loyalty, strengthening its
customer relationship is imperative. With the number of business companies
increasing, it is time for all business owners to make strategic moves to
retain customers and their loyalty. An essential tool for the same is the
much-talked-about CRM software.
From automating sales processes to enabling businesses to
manage their customers on the go, it is undoubtedly a handy tool for businesses
of all sizes. Besides, CRM with whatsapp integration can further add to your business growth.
However, choosing the right CRM tool should be stressed
because every top CRM software offers different features, and every business
has different requirements. This guide will introduce you to the factors that
must be considered and the best 3 CRM tools you can choose from.
Factors to Consider When Choosing CRM Software
With several CRM tools available in the concerned sphere
today, choosing one that fits like a glove for all your business needs may be
challenging. Despite having a good understanding of all the features necessary
for a CRM, you might be in a fix to pick a multifunctional CRM that can serve
you in the long run. You can narrow down your options with the factors
mentioned below and make the right choice:
1. Customization: Departmental procedures within each
organization vary greatly; hence, a business must choose easily customizable
and adaptable CRM software. Since some software tools require you to purchase
plugins for customization, choosing one with this feature pre-built is better
so that you do not incur extra charges.
2. Ease of Use: It is known to all that CRM tools come with
powerful features such as automation, which can streamline the entire business
workflow. However, the robust features will only benefit your organization if
your employees can use them effortlessly. Hence, ensure that the tool you
choose is user-friendly and can be adopted quickly by those who use it
regularly.
3. Scalability: As your business grows, so will your CRM
software needs. In the future, you may create new fields, increase users, and
gain access to more features. Therefore, choose a CRM that will allow you to
incorporate this scalability when you need additional features or need to make
an upgrade.
3 Best CRM Software for Your Business in 2024
Happy customers are the key to a successful business. Here
are the best 3 CRM tools you can rely on to streamline your business processes
and keep your customers happy.
1. Kommo
Being the maiden messaging–powered CRM software globally,
Kommo facilitates several handy features such as integrations, multichannel
communications, lead tracking, customizable sales pipeline, and more. With this
multifunctional CRM tool, you can enhance your customer conversations and take
them to the next level.
The code-free chatbot builder allows you to build personal
chatbots without professional expertise. It is available 24/7, and you can use
it for automation, reporting, and gaining in-depth analytics. Kommo’s
user-friendly web forms and integrations also simplify lead generation. You can
call, email, or chat with your prospects directly through the CRM tool and use the lead card to
store all events, such as chat messages, tasks, and call recordings.
You can eliminate repetitive manual tasks and smoothen your
sales team's workflow through automation. Assign tasks, manage leads, and run
email campaigns without breaking a sweat through this user-friendly and
intuitive CRM tool.
You can also use the mobile app to manage your CRM on the
go. It facilitates a seamless setup process where you only need to connect your
email and import customer databases. Enjoy free setup assistance, onboarding,
and multichannel support to build a robust sales stack.
Main Features:
- Keep clients at your fingertips with 3 customizable views
- Create no-code personal chatbots to streamline the sales
process
- Access Analytics to track performance in real-time
2. Pipedrive
If your business emphasizes possessing a robust visual sales
pipeline, you can rest assured that Pipedrive is your needed CRM software. Pipedrive is a handy tool for sales
pipeline management. Businesses can track their sales cycle and progress
seamlessly. It allows you to respond to essential tasks instantly through the
drag-and-drop functionality.
You can also streamline business processes and optimize
existing systems through customizable fields. You can conveniently engage with
team members and customers from any location through the software’s mobile app
while enjoying 24/7 email and chat support.
Since it is a cloud-based solution that can be accessed from any device, it is also perfect for
companies with a sales team that works remotely. From activity tracking and
email integration to sales customization and customizable pipeline creation,
businesses can enjoy great features with the Pipedrive CRM software.
By setting up your pipeline, tracking progress, and
automating growth, you can easily set up a customizable pipeline with
Pipedrive. Through each sales cycle stage, you can track opportunities for your
business and turn prospects into customers.
Main Features:
- Gives access to shareable dashboard links
- Provides access to contacts map
- Facilitates automatic call logging
3. Salesforce
Headquartered in San Francisco, California, Salesforce CRM is a cloud computing
company that can be set up and managed without the assistance of IT
professionals. By logging in, businesses can connect with their customers
seamlessly.
The adaptability of this tool makes it a preferred choice
for many companies, as they do not need to download or install any software.
Based on the subscription model a business opts for, they can enjoy the
concerned services. It eliminates the need to invest in coders, developers,
hardware, or infrastructure, making it a cost-efficient tool.
The AppExchange system of Salesforce gives users access to numerous applications that can
be leveraged as per their requirements. The tool is available over the cloud
and, hence, is easily accessible too. Customers can access a company's
information in real-time and place orders anytime, anywhere, without any
hassle.
Business managers can track all the activities through a
single dashboard. The tool is available in various editions: enterprise,
essentials, unlimited, professional, and developer. You can choose the one that
suits you best based on your business needs.
Main Features:
- Features Customer 360 for a shared view of customers
- Facilitates Solution Finder to specific solutions tailored
to your needs
- Access to preconfigured dashboards, processes, and reports
through Service Cloud
Conclusion
When customers feel heard and attended to, they feel happy
and will want to rely on a company more. Businesses can always enhance the
customer experience they deliver through robust CRM software. Hence, take tips
from the above mentioned points and choose the right CRM software for your
business.
