Today there are a large number of sites and software to
solve all kinds of problems, but not all of them are made with good UI UX design services.
In this article we will present to you what UX design
consists of, what benefits there are in betting on this factor and what
elements you should take into account when implementing it.
What is UX design?
UX design is the process and approach in designing products
and services that seeks to improve the user experience through the usefulness,
aesthetics, and ease of use of the product.
An easy and enjoyable way for the user to interact with the
product is the goal of good user experience (UX) design.
UX design is mainly used in website development, ecommerce
UX and applications, and can also consider aspects such as the pleasure and
emotion generated by using the product.
Benefits of good UX design
A good UX design can bring multiple benefits to the growth
of a company, including:
Customer satisfaction
Good UX design is the result of user experience research ,
information architecture, wireframing, prototyping, user testing , and
implementing all of these elements into a solution.
In this way, UX design reorganizes ideas and software to
meet the needs of end users. By identifying the main needs of users and not
what we assume they have, but their real needs, you can reach their heart and
achieve much greater customer satisfaction .
Minimize development costs
Proper application of good UX design saves you time and
money. A qualified UX designer can allow you to quickly visualize and
concretize your ideas to test and improve them.
This helps you avoid unexpected and extensive changes later
in the software development process, where it will be much more expensive to
fix.
Increase customer loyalty and retention
The better experience you can create for users, the happier
and more satisfied they will be.
Satisfied users become brand ambassadors and tell their
friends and family about your amazing solution. Your satisfaction acts as free
advertising, which is crucial for startups trying to build an established
brand.
Reduce the need for customer service and instructions
The more intuitive the UX and user interface (UI) design of
a system, the less time it will take for users to learn the functions and/or
features of the digital product.
This way, they are less likely to waste valuable time
reading and trying to understand a user manual.
This will also allow your company to reduce customer service
costs , as there will be fewer users calling to ask for clarification or
instructions on how to use your digital product.
Increase interaction
When your UX design is dated, users may get confused, but
when it's on point, they will enjoy and appreciate navigating your site or app.
If users rate their experience as easy, intuitive, or
valuable, they will be more likely to engage further with the company or brand
in the future.
Also learn how to create a UX repository .
7 elements of good UX design
When undertaking the UX design of any product, system or
site, it is advisable to take into account the following elements:
1. Simplicity
Simplicity is the primary objective when it comes to user
experience because it enhances consistency and usability.. By working hard on
creativity and uniqueness, designers can unintentionally clutter the interface
and even the product.
The "less is more" philosophy prioritizes
simplicity over overly ornate interface design. Products made with simplicity
are simple to look at and operate.
2. Visual hierarchy
Through the arrangement of each component, designers can
communicate to the user the significance of each part of a product by using
visual hierarchy.
A good visual hierarchy helps users' eyes move across the
interface from the most crucial to the least gradual aspect.
3. Usability
When a product is usable, it means that its structure,
design, and goal are clear and simple to comprehend.
The principle of web usability is at the heart of UX design,
since its main objective is to solve users' problems. No matter how
aesthetically pleasing your work is, it won't resonate with users unless it's
safe and easy to use.
Users' conversions are directly and significantly impacted
by design. Usability testing is a necessary task for UX designers and
strategists to make sure that every button, text, fragment, and element has a
function and is accessible to the user.
Discover 7 secrets to design a good usability test.
4. Utility
A product meets a need and resolves a user's issue when it
is useful. The design responds to a problem that the designer has recognized.
The capacity of a product to function effectively and be
simple to use is referred to as usability, whilst the ability of a product to
directly address the needs of the consumer is referred to as usefulness.
5. Be nice
When a product is pleasant, it indicates that the user is
satisfied with the design. The design reflects the thoughts or feelings of the
user and establishes a favorable relationship with them.
A product's design doesn't have to be nice for it to work
effectively. However, a pleasing design complements a useful product and can
improve the perceived user experience.
The best UX designs keep users in the spotlight, which means
that as a designer, you'll have to put aside your own preferences.
Instead, put more effort into understanding user pain points
, preferences, and opinions. That's precisely why design teams often spend time
and effort getting to know users early in the design process.
6. User control
User control is another design principle critical to user
experience.
Users select system functions by mistake and will need an
obvious emergency exit to abandon the unwanted action. In other words, undo and
redo must be allowed .
User interface elements that usually enable users to go back
in time within the system are as follows:
Undo and redo options.
- An option to terminate a task or multi-step procedure via
a link.
- A Back link that takes you to the previous screen or page.
- A link to close.
7. Accessibility
It is essential to ensure that all users, including people with disabilities, can use the product with ease. In other words, UX design should speak to a broad audience and ensure that all consumers, regardless of ability or disability, have a high-quality experience.
Accessibility includes certain elements such as:
- Text readability.
- Adequate amount of contrast.
- Colors that can be seen by everyone.
- Also learn what Lean UX is .
Conclusion
Now that you know a little more about UI UX design services
, it's time to put into practice some of the strategies outlined to ensure that
your products are being developed in an optimal way for the customer experience.