Yandex Expands into the GCC by launching its One-Stop
Launcher Gaming Service for MENA.
(Dubai) Yandex enters the
Middle East with a new service, Yandex Games: a launchpad for game creators and
a catalog of brand new HTML5 games. The platform is now available for MENA game
developers and creators, providing them with an excellent opportunity to share
and monetize their game projects.
Yandex Games was
founded in 2018 and has expanded rapidly over the last four years, including
into international markets. The platform contains over 10,000 games in 70
different languages. The game collection includes over 30 genres, including
action games, puzzles, races, games for two, and many more. Every day, users
spend approximately 40 minutes on the platform, and over 24 million users play
games globally in a month.
The new gaming service serves as both a launch pad for
developers and a catalog of browser-based online games for users to enjoy on
smartphones and desktop computers without the need for installation. The service
is free for users and developers, and it includes all technical support and
tools. For example, if a developer translates a game into a local language, it
becomes available in that language's regions; or once the game has passed
moderation, it drives free traffic from users based on their preferences.
On Yandex Games' main page, the most popular games of
various genres are listed. The user can select a game from any category or
concentrate on the platform's selection. The service uses AI algorithms to create
personalized collections and user recommendations based on previous choices, in
addition to a comprehensive system of user ratings and reviews. Only a few
games on Yandex Games require in-app purchases. The user has the option of
purchasing additional time, life, points, or accessories for the game
character. All of this can be paid for with a bank card or the service's
virtual currency, Yang.
Developers can earn money and monetize their games through
advertising and in-app purchases on the platform. Yandex App dashboard is a
dedicated tool for new games on the platform as part of the service. App
developers who have Yandex ID accounts can easily add their games, track their
progress, and make changes if necessary. Developers can enable monetization in games
in order to earn money via the Yandex Advertising Network (YAN), where they can
control the rate and format of advertising (interstitial ads, rewarded videos,
custom ads). In-game platform currency has also been developed specifically to
encourage in-game purchases through promotions and bonuses.
Yandex Games does not require sole ownership of the hosted
content. Rather than creating a new HTML5 game from scratch, developers can
port one from their portfolio. Yandex's mandatory moderation, on the other
hand, includes integration with the Yandex Games SDK.
Yandex Games provides tools for game distribution by placing
games on the resources of partners in order to generate additional revenue for
developers. A chatbot for Viber or preinstallation on mobile devices are two
examples (Samsung, Xiaomi, Huawei, Oppo, etc.).
Yandex is a technology company that creates
machine-learning-powered intelligent products and services. The company's goal
is to help consumers and businesses navigate the online and offline worlds more
effectively. Yandex has provided world-class, locally relevant search and
information services since 1997. It has also created market-leading on-demand
transportation services, navigation products, and other mobile applications for
millions of customers worldwide.
