Over the last three years, business processes and operations have evolved substantially. COVID-19 has changed the way businesses operate and run across the world and has significantly impacted the macroeconomic climate globally. With a strong focus being put on growth for the new year, companies are scrambling to align their strategies to that of growth and improvement.
So how do you go about building your brand and strengthening your customer base in the new year? We took a look at some of the best ways that companies are building up their businesses and instituting a culture of growth. There are many different proposal management tools you can discover
Update Your Business Proposal
One of the first things to look at is the core foundation of your business. The new year is the perfect opportunity to go back and reassess your business from its base upwards. Is your mission statement still accurate? What are you offering your clients and customers now that you haven't before and how can you improve the proposal to make more sales?
By re-looking at your business proposal, you will be able to identify places of growth and pinpoint the key sales aspects that your customers want to see. Highlight your key products and your USP in your proposal. Make it stand out why they should be choosing your brand and how your products will be benefiting them in the future.
Updating your business proposal is not necessarily a difficult process. Take a few days at the beginning of the new year to unpack your plans and areas of growth and make use of proposal software
to streamline the process completely.
Streamline Your Data and Information Tools
The next thing you will want to look at is your tools and automation in your company. You will want seamless information to be flowing in and out of your company. Once you start streamlining your information, you will be able to make decisions easier and have more success based on the information.
You could potentially look into hiring an Excel programming company
to assist with the streamlined flow of information by creating personalized apps catered to your company's needs. It will help you reduce manual tasks to automated tasks that take seconds, can translate vast amounts of data to a format you can use for decision making and pull data from various platforms and sources.
You will be able to show key data points and trends at a glance so you can easily track and display results, segment and stratify your data and focus on result-oriented and actionable items.
Automate As Much as Possible
Not only should you be automating your data and information, but look into where else you can bring in tools and platforms for automation. From finance to HR to marketing, there are tons of solutions and options on the market to automate your business.
When it comes to your marketing, for example, there are some great tools to automate your emails and email sending
. Not only will it allow you to create and design emails from scratch, but you can also send mass emails to your database in one, swift action. Social media, which is also really resource-intensive, can be streamlined with the right tools. You are able to create, schedule and send mass posts across your multiple platforms in one easy action.
Inventory can also be streamlined with automation tools. From sourcing and buying, all the way to warehouse management and storage to delivery and shipping, you are able to manage everything from a single dashboard and know exactly where your products are and how you can access them for shipping for seamless delivery.
Measure, Monitor and Test Everything
Part of running a successful business is being able to try new things and see how they work and figure out what works and what doesn't. The only way to do that is to experiment and test what works and what doesn't. Again, here you are able to choose from a multitude of platforms to really streamline the growth and success of your actions.
Marketing, for example, can be measured through your social and email platforms. Campaigns can be monitored to understand how successful they were and whether they received high conversion rates. You are able to monitor your opens, your click-throughs and the sales that come through from each campaign.
From there, you can analyze that data against tools like Google Analytics
and analysis tools like HotJar. Here, you will be able to monitor traffic coming into your site, assess how it behaves and understand where there could be a problem with your site. You will be able to know if a CTA works, how far your visitors scroll down on your page, and have an insight into what content and images work for your brand. With all of this information put together, you can streamline your site and marketing for vastly improved results.
The Bottom Line
The streamlining of business processes usually results in business processes being improved and growth spurted. 2023 is the perfect opportunity to dig down and reassess what you currently have, where you can improve it and how you can grow. Identify areas of growth by going back and looking at your foundations and keep an eye on what your competitors are doing to make sure you are not missing out on any trends.