A landing page is a highly effective tool for turning visitors into leads or customers. Below are ten tips that will help you
design better landing pages should you be using WordPress to create them. By following these steps, you will make your pages more
attractive and convert-friendly and, therefore, increase your conversion rates.
1. Use a Clear and Catchy Headline
The headline is the first thing that a visitor notices when
visiting the website. Most importantly the language used should be clear,
direct and in a manner that would make it attractive to the readers. Inform the
visitors of what you have to offer as well as the importance of this product/service.
For instance, don’t say “Our Products” but rather go for “Spend Less Time on
Tedious Operations with Our Efficient and Easy to use Tools”. A good headline
makes people want to continue reading and ultimately get to the end of the
article. Make it brief, memorable, and centered on what would interest your
audience most. You can also experiment with headlines and see which one is more
effective.
2. Include Strong Call-to-Actions (CTAs)
A CTA tells your visitors what they should do next. Always
ensure you use conspicuous buttons or links on your website. For instance,
“Join Now,” “Free Trial,” or “Get Your Copy Today.” They should be located
where users can easily see them, for example, at the top and at the bottom of
the page. Make the buttons easily distinguishable from the background by having
contrasting colors. Also, always make your CTA text action-oriented and invoke emotions related to urgency or excitement like ‘Don’t miss the opportunity’
or ‘Be part of change’.
3. Optimize for Mobile Devices
Most people use their phones to access the internet.
Ensure that your landing page is visually appealing and has good user-friendly
interfaces for mobile devices. Make use of responsive WordPress themes or
plugins so that the format of the page changes according to the screen size.
The best way to do this is to check if your page is optimized for viewing on
smartphones and tablets. Minimally use clutter on mobile designs to increase
the usability of the design. Such things as larger button sizes and shorter
forms are effective for mobile users and can be easily implemented.
4. Use High-Quality Images and Videos
Visual content attracts attention and makes people stay on
the website. Employ free professional images or videos that are relevant to a
particular brand or service offered. Do not use a stock photograph that appears
staged. Testimonials and short videos telling the viewers more about the
product can increase trust in it. For example, a short video that shows how
your product works can be especially useful to a new visitor because he will be
able to evaluate its usefulness within a few minutes. Ensure all the images are
optimized for speed so that they do not slow down your page.
5. Write Simple and Persuasive Content
The language used on the site should be simple and direct in
describing the offer. Think more about what is to be gained, rather than what
can be done. For instance, rather than describing your tool as having ‘X’
features, let your audience know that ‘Our tool saves you hours every day’. It
is recommended to use headings, bullets and numbered lists, and shorter
paragraphs on the page to make it easily skimmable. Hug your reader emotionally
by pointing out their problem and how you can help to solve it and make their
life easier or improved.
6. Add Social Proof
As it turns out, individuals have faith in what others
suggest. Include customer reviews, testimonials or even case studies on your
landing page. Include actual quotes and real names and this will help a lot in
building credibility. If you use famous brands in your product, then it is
appropriate to incorporate their logos. Emphasize quantitative data in the form
of awards or number of successes. It can also be made more personal by
including photos or videos of actual customers as your social proof.
7. Speed Up Your Page
No one will enjoy waiting for a page to load particularly
when the information he or she wants can be obtained from the other web page.
Some of the common page speed testing tools include Google PageSpeed Insights.
Reducing image sizes, using caching plugins, and selecting a good hosting
provider make the page load faster. A well coded page not only enhances on the
loading speed but also decreases bounce rates among the visitors. Specifically,
page speed should be checked frequently, and all factors that may hinder it
should be eliminated.
8. Simplify Your Forms
If you really need to ask the visitors to fill in a form
then make it as simple as possible. Just request the necessary information, for
instance, their name and email. People can be turned off by long forms. Some of
the form-building plugins include WPForms, which are easy to use. Another way
is to provide clear labels for the fields and informative error messages so
that the visitors would not get frustrated while filling out the form. They can
even go a step further and try out multi-step forms to ensure that it feels
like a shorter process.
9. Use A/B Testing
It implies testing various versions of the landing page to
ascertain which is effective. Always test different versions one at a time, for
example, the headline, button color, or image, to determine an impact on the
conversions. Google Optimize or WordPress plugins can be used to make the A/B
tests as easy as possible. As time goes on, you’ll begin to observe what your
audience can engage with on your page and make adjustments as necessary. A/B
testing has no end, so keep on testing and tweaking.
10. Offer Incentives
To get visitors to do something, give something in return.
This could be a discount, a free trial or any downloadable product such as an
eBook. This offer should be well displayed somewhere on the landing page so
that it can attract visitors’ attention. Be specific about the value of the
incentive so that consumers will understand why they would want one, and how to
get one. For instance, ‘’Buy Now – Limited Time Offer’’ or ‘’Claim Your Free
Gift Right Now’’ to make the customer feel that they have to buy a product
immediately. It has been found that the right incentive can lift your
conversion rate tremendously.
Conclusion
The process of increasing conversion rates with WordPress
landing pages is not something that can be accomplished instantly it is a
continuous process. From the above analysis, it becomes apparent that WordPress
offers user themes, plugins, and utility tools for creating successful landing
pages. Stay focused on your audience, avoid cluttering, and be ready to make
some changes to your page. Check your page statistics frequently and search for opportunities to optimize results.
